10 video lessons
About 5 hours, with captions. One lesson per pillar.
Free Google Ads course
The Google Ads Success Formula
Nine pillars decide whether a Google Ads account scales, and only four of them are settings inside the platform. In this free course I teach all nine, one lesson per pillar, so you know which one caps your account and how to fix it.
- 10 video lessons
- About 5 hours
- 413 slides
- Checklists and templates
- A quiz per lesson
- A free certificate
Get instant access to all 10 lessons
Leave your email and lesson 1 opens right away.
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What you get
The full course, not a teaser
This is the same Success Formula course members of The PPC Hub start with. Everything opens the moment you sign up.
Every slide
Browse them by lesson, or download each lesson as a PDF.
7 resources
Offer and landing page checklists, a targets calculator and more.
Quizzes and a certificate
A quiz per lesson, then a final exam. Pass it for a free certificate.
The nine pillars
Fail one pillar and the whole account fails
Miles and I found the same nine areas behind every account that works. Get all nine right and Google Ads success is almost guaranteed. Miss one, and the course gives it a name: the word for what your account becomes.
- 1Irresistible offerWithout it: useless
- 2Landing pagesWithout it: leak
- 3Unit economicsWithout it: unscalable
- 4Goals and KPIsWithout it: aimless
- 5Conversion trackingWithout it: blind
- 6Campaign structureWithout it: fragmented
- 7TargetingWithout it: inaccurate
- 8CreativesWithout it: unremarkable
- 9Bids and budgetsWithout it: inefficient
All nine right = success
Curriculum
10 lessons, one pillar at a time
- 1
Why Google Ads campaigns fail
Google Ads success comes down to nine pillars, inside and outside the platform. Get all nine right and success is close to guaranteed. Miss one and the whole campaign can fail. This lesson shows the full formula, so every lesson after it has a place to land.
- 2
Irresistible offers: why even perfect campaigns fail without one
Without an irresistible offer, every campaign is useless. You can get the page, the tracking and the bids right, and people still bounce to a competitor. This lesson covers why offers fail, bad versus irresistible rewrites, and a full HeadshotPro teardown of the five offer elements.
- 3
Landing pages: why qualified traffic dies on poor landing pages
An irresistible offer is nothing without a page that presents it. Without one, your traffic leaks. This lesson defines a landing page, explains the upward spiral a better page starts, roasts six real ad-to-page journeys and tears down two pages that get it right.
- 4
Unit economics: why they make or break campaign success
Without solid unit economics, your campaigns can't scale. They decide your maximum CPC, whether your targets are realistic and how competitive you can be. This lesson covers the four metrics per business type (ecommerce, lead gen, SaaS), the warning signs and a real case where one order needed a 758% break-even ROAS.
- 5
Goals and KPIs: why flying blind guarantees campaign failure
Without goals and KPIs, you're aimless: you can't tell whether performance is good or bad, or where to optimize. This lesson walks the three steps from business goal to KPI to Google Ads goal, and shows why you can never maximize growth and efficiency at the same time.
- 6
Conversion tracking: why your campaigns fail without it
Without conversion tracking, you're blind, and so is Smart Bidding. Every bidding signal hangs off your conversion data. This lesson explains what poor tracking costs and walks the Measurement Maturity Framework: build a solid foundation, enhance your dataset, then correct it.
- 7
Campaign structure: why fragmented campaigns won't succeed
Without a solid campaign structure, your data is fragmented and Smart Bidding struggles to learn. This lesson shows a consolidation case (19 campaigns to 4), the golden rule of consolidation, the nine good reasons to segment, and why you want enough conversions per campaign.
- 8
Targeting: why your campaigns fail without the right targeting
Without the right targeting, you reach the wrong people and miss conversion volume and value. This lesson covers how keyword targeting changed, why broad match needs Smart Bidding, and the three pillars of modern targeting: signals over selection, first-party data focus and AI expansion.
- 9
Creatives: why your campaigns fail without resonating creatives
Without compelling creatives, your ads are unremarkable and competitors win the click in your own auction. This lesson introduces the Creative Excellence Framework in four steps: start with your irresistible offer, craft your core message, map it to the awareness stage, and create optimized assets.
- 10
Bids and budgets: prevent inefficient campaigns
Get bids and budgets wrong and your campaigns are inefficient: you overpay, or you cap the growth you could have had. This lesson covers why bids and budgets are inseparable, how to set a budget from your goal, when manual bidding still fits, and the prerequisites for Smart Bidding success.
Who it's for
For Google Ads specialists whose accounts won't scale
This course is for you if
- You manage Google Ads for clients or stakeholders, as a freelancer, in-house or at an agency.
- You get clicks but not enough sales, and you're not sure which lever to pull first.
- You want one framework to check every new account against before you spend a cent.
- You run Google Ads for your own business and want to know what to fix outside the platform.
It's not for you if
- You've never opened Google Ads: the course doesn't click you through the interface.
- You're looking for a hack that fixes an account in a weekend.
- You only want settings: three of the nine pillars are business decisions.
Your teachers
Bob Meijer and Miles McNair
Miles and I built the Success Formula from the accounts we manage. Between us we have 15+ years of Google Ads experience and have worked for 100+ ecommerce and lead gen clients. I present every lesson, and the examples come from real accounts.
The guide version
Prefer to read? Read the guide version
The same formula, written out. Read it before lesson 1, or keep it open next to your account while you watch.
- All nine pillars on one page
- Updated for 2026
- A check that finds where your account is capped
FAQ
Questions about the free course
Is the course really free?
Yes. Leave your email and all 10 lessons open right away: the videos, the slides, the resources and the quizzes. No credit card, no trial that turns into a subscription.
Who is this course for?
Google Ads specialists who manage accounts for clients or stakeholders, as a freelancer, in-house or at an agency. You know your way around the platform, but some accounts just won't scale and you want to know why. If you run Google Ads for your own business, it works for you too: three of the nine pillars are business decisions, not settings.
How long does it take?
10 video lessons, about 5 hours in total. The shortest lesson is under 8 minutes, the longest about 50. You get an email every two days with the next lesson, so you finish in about three weeks. Go faster if you like: everything is open from day one.
Do I need Google Ads experience?
Some. The course doesn't click you through the interface or explain how to create a campaign. It explains why accounts succeed or fail, and which pillar to fix first. If you know what a bid strategy and a conversion action are, you're good.
Is the content up to date?
The lessons were recorded in early 2025. The method hasn't changed, but Google has: similar audiences are gone, enhanced CPC is retired and third-party cookies stayed in Chrome. Wherever the course says something Google has changed since, the lesson page shows a short "Updated for 2026" note with the source.
Is this the same course as in The PPC Hub?
Yes. The Google Ads Success Formula is the first course of the Success Path in The PPC Hub, and this is that course. The Hub adds the deep dives per pillar (landing pages, conversion tracking, bids and budgets and more), AI-powered systems and a community of specialists.
Can I watch on another device?
Yes. Your first email has a personal access link. Open it on your phone, tablet or a second laptop and the lessons open there too. Your progress ticks are saved per browser.
What's the difference with the guide?
The Google Ads Success Formula guide is the written version: every pillar on one page, updated for 2026, with a constraint check for your own account. The course is me teaching each pillar on video, with the slides, the checklists and a quiz per lesson. Read the guide to find where your account is capped, take the course to learn each pillar properly.
What will you email me?
Your access link right away, then one email every two days with the next lesson, a line from it and the matching guide chapter. Finish a lesson and you skip its email. Every email has a one-click unsubscribe.
Free course
Find the pillar that caps your account
10 lessons, about 5 hours, every slide and checklist. Lesson 1 opens the moment you sign up.
Continue the course
You already have access in this browser.