Landing pages: why qualified traffic dies on poor landing pages

In this lesson

1. Your ad sets the stage, your landing page closes the deal. One page, one primary objective.
2. A better page lifts conversion rate, which lifts Ad Quality, Ad Rank, impression share and volume: the upward spiral.
3. Page work has the highest return on effort, way more than a 1 to 2% gain from search term tweaks.
4. The issues I see again and again: slow pages, poor hierarchy, mismatched messaging, weak CTAs and missing proof.

Chapters

1. 00:00Introduction to high-converting landing pages
2. 01:00Why landing pages matter
3. 02:00Key elements of a successful landing page
4. 04:51Real-world examples of high conversion rates
5. 10:33Common issues with landing pages
6. 12:45Roasting poor landing pages
7. 19:40Optimizing landing pages
8. 25:04Examples of effective landing pages
9. 49:12Final thoughts

Slides

Resources

Quiz

From the lesson

An irresistible offer is nothing without a solid, high converting landing page. You need a proper landing page to highlight your irresistible offer and to explain why people need to reach out to you, to buy your services or your goods.

You could have a really solid, irresistible offer. You could have the best unit economics, solid conversion tracking, and set the best bids possible. If your landing pages are non-existent and you're sending people to your crappy homepage, your traffic won't be able to convert and you will have a lot of conversion leaks.