The AI-powered operating system for Google Ads that drives better results, faster.

PPC OS uses AI agents to audit your accounts, find what's broken, and show you how to improve performance — built on what actually works in real accounts, not generic AI advice or Google's definition of good.

7-day money-back guarantee

No technical skills needed

Trusted by specialists from

5 stars

“I was maxed out with my clients. Now I feel like I can take on 20 more.”

Seth Gorton

Founder @ Searchly

5 stars

“I couldn’t imagine living without PPC OS anymore.”

Cindy Ebner

PPC Team Lead @ Kosch Klink Performance

5 stars

“I was overwhelmed but doing Google Ads has become fun again with PPC OS.”

Sarah Brocker

Founder @ Clickability

5 stars

“Thanks to PPC OS, I no longer feel overwhelmed about AI agents.”

Hester Geerdink

Freelance Google Ads Specialist

5 stars

“I just created a new version of my landing page in 5 minutes and it blows my mind! 🤯”

Matej Nedorolik

Freelance PPC Specialist

5 stars

“PPC OS blows my mind. I can do my work better, faster, and focus on what matters.”

Jesse Heslinga

Founder @ Groove Media

5 stars

“Thanks to PPC OS, everything I do takes less time and the output is better!”

Natalia Kobierska

Founder @ Scalable Marketing

The opportunity

With PPC OS, you can do more, go deeper, and drive better results faster than you could on your own.

The next evolution of PPC is using AI agents that execute real tasks — audits, optimizations, reporting, research, all of it. With AI agents doing the heavy lifting, you can now do in hours what used to take days. What would you do with that extra time?

If you’re at capacity

Take on more clients without burning out

Account checks that took two or three hours run in minutes, so more accounts stop meaning more hours. Serve more without sacrificing quality.

If you want to be more valuable

Go deeper on existing accounts

Spend the time you win back on CRO, offers, positioning and landing pages — the business-level work that makes you more valuable to the client.

If you want your time back

Work less without sacrificing income

With AI agents, you can make the same impact for your clients, keeping your income stable while spending less time on the accounts.

Seth Gorton
“I was maxed out with my clients, but with PPC OS I feel like I can take on 20 more. Without reducing quality.”
Seth Gorton LinkedIn

Founder @ Searchly

What it can do

Your AI agent that executes real tasks like a top Google Ads Specialist.

Pick a task. PPC OS reads the right context, runs the right playbook, and hands you the finished work — a report, negatives, ads, landing pages, whatever you ask for. You stay in full control: PPC OS runs read-only by default, and nothing goes live without your approval. Here’s what it can do:

Performance Analysis

See exactly what's working, what's declining, and where you're wasting budget — before it becomes an expensive problem.

  • Spot trends before they become problems

  • Get the "why" behind every metric shift

  • Actions ranked by impact, not alerts

Claude Code · PPC OS

Weekly Review

Search — NB GenericCPA ↑ 34%

Broad match expansion driving irrelevant traffic

pMax — MainROAS ↓ 15%

Shopping channel share declining

Search — BrandCPA ↓ 8%

Strong performance, stable

Shopping — StandardROAS ↑ 22%

Feed optimizations paying off

5 stars
"With PPC OS, I feel like I've gained 'superpowers' as a PPC specialist — saving time, improving the quality of my work, and optimizing accounts in a completely different way."
Thanasis Toumpis
Thanasis ToumpisLinkedIn

Digital Marketing Specialist @ SLEED

Account Audit

A complete 24-point structural audit in under 5 minutes — the same checks Bob runs on every freelance engagement, packaged as a repeatable agent run.

  • 24 diagnostics across 5 modules

  • Critical issues ranked by impact

  • Reusable across every account

Claude Code · PPC OS

Account Audit Results

19

Passed

3

Warnings

2

Critical

#1: Search Partners enabled with 3x higher CPA

#2: Display Network enabled on Search campaigns

5 stars
"I just audited a potential client's account. This would normally take several days, but with PPC OS, it took me a few hours. The results blew me away."
Roman Shapaiko
Roman ShapaikoLinkedIn

Freelance Media Buyer

Search Terms

Find waste, surface intent, and feed Smart Bidding cleaner data — every time you run a search-term review.

  • Mine 1.6M+ rows in seconds

  • Surface high-intent queries you're missing

  • CSV ready for Google Ads Editor

Claude Code · PPC OS

Analysis Complete

312

Terms excluded

€4,280/month saved

89

Terms promoted

High-intent, converting queries

47

N-gram patterns

Added to shared negative lists

5 stars
"Mind-blowing. That's the first word that comes to mind when I think about PPC OS. It completely changed the way I look at working with AI. When I saw it in action as a system, the world literally opened up for me."
Jelle Eyckens
Jelle EyckensLinkedIn

Performance Marketeer @ Yappa

Quality Scores

Diagnose all three Quality Score components in one pass and get pinpointed fixes per dimension — not generic advice.

  • Break down all 3 QS components

  • Pinpoint keywords with biggest CPC impact

  • Specific fixes per dimension

Claude Code · PPC OS

QS Breakdown

Avg: 5.8

Expected CTR

72%

Above avg

Ad Relevance

38%

Below avg

LP Experience

55%

Average

Fix ad relevance first → biggest impact on 23 keywords

5 stars
"I was wondering for almost 1 year now, why my Landing Page Relevance was below average. It drove me crazy. Today, as I was using my AI Agent, I discovered that my LP tool blocks bot traffic. I flagged it and they fixed it. Talk about impact!"
Wolkan Yagar
Wolkan YagarLinkedIn

Founder @ Lead Gen Consulting

Landing Pages

Audit the structural pillars of high-converting landing pages and ship a draft revision with all fixes applied — in minutes.

  • 6-pillar structural audit per LP

  • Catch ad-to-LP message mismatches

  • Get a draft LP with every fix applied

Claude Code · PPC OS

LP Structure Check

Hero section— headline + CTA visible
Benefits section— 3 angles covered
Social proof— specific testimonials
Page speed— LCP: 4.2s (slow)
Copy & messaging— headline doesn't match ad
Guarantee— missing near CTA

New LP version drafted with all fixes applied · 5m 26s

5 stars
"Just created a new version of my LP in just 5 minutes. It blows my mind."
Matej Nedorolik
Matej NedorolikLinkedIn

Freelance PPC Specialist

RSA & Ad Copy

Generate 15+ headlines covering every angle and intent — each one tagged by purpose so you know exactly what's covered.

  • 15+ headlines tagged by purpose

  • Built from real top-performer patterns

  • CSV ready for Google Ads Editor

Claude Code · PPC OS

Generated Headlines

H1Best CRM Software for SMBsRelevance
H22x More Deals in Half the TimeValue prop
H3Built-In AI Pipeline ScoringUSP
H4Trusted by 4,200+ Sales TeamsSocial proof
H5Try Free — No Card NeededRisk removal
H61-Click Migration From HubSpotDifferentiator

+ 9 more headlines · CSV ready for Google Ads Editor import

5 stars
"It takes me 5 minutes to analyze 6 months of headline performance with evaluation and a PDF in the client's brand colors."
Mark van der Eng
Mark van der EngLinkedIn

Freelance SEA Specialist

Competitor Research

Compare your messaging against competitors and surface the angles you can own — in minutes, not days.

  • Spot where you out-rank them, and where they out-rank you

  • Surface messaging angles competitors miss

  • Hours of research, done in minutes

Claude Code · PPC OS

Differentiation Gaps

YOUR STRENGTHS

Same-day delivery
12K reviews (4.8★)
Price match

THEIR STRENGTHS

Lower prices
Wider catalog
Brand recognition

MESSAGING OPPORTUNITIES

Lead with speed + trust combo (nobody does both) · Use review count as proof · Price match neutralizes their price advantage

5 stars
"A competitor analysis used to take me hours. Now? Only a few minutes."
Hester Geerdink
Hester GeerdinkLinkedIn

Freelance Google Ads Specialist

Tracking Audit

A 50-point check across tags, conversions, attribution, and consent — so Smart Bidding never works on broken data.

  • 50-point check, full tracking stack

  • Catch silent failures before bidding breaks

  • Enhanced Conversions, Consent v2, OCT

Claude Code · PPC OS

50 Checks Complete

Conversion actions configured
Tags firing correctly
Enhanced Conversions active
Consent Mode v2⚠ Not implemented
Attribution model
Offline Conversion Tracking
Duplicate conversion actions
Primary/secondary classification
5 stars
"I have always wanted to get into automations and was testing with N8N. PPC OS was next level though — it helped me achieve what I wanted and sent me down a rabbit hole of new possibilities I'm still exploring."
Michael Parnell
Michael ParnellLinkedIn

Digital Marketing Analyst @ Xanadu Consultancy

Offer Strategy

Score your offer against the 6 conversion pillars and spot the missing levers that move CVR most.

  • Score across 6 conversion pillars

  • Spot missing levers at a glance

  • Estimated CVR lift per fix

Claude Code · PPC OS

Offer Strength

62/100

Value prop

Differentiation

Risk removal

Urgency

Social proof

Specificity

Add guarantee + urgency → estimated 20-40% CVR lift

5 stars
"Once you see this way of working, you genuinely can't go back. It's super addictive actually. I had used AI before but the switch to context, SOPs and APIs through Claude Code was the missing piece of the puzzle."
Andy Hathaway
Andy HathawayLinkedIn

Freelance Google Ads Expert

And many more

30+ skills today and growing. New skills shipped continuously based on what members need most.

  • 30+ skills covering every workflow

  • Built on 60+ SOPs and 200+ docs

  • New skills shipped continuously

Claude Code · PPC OS

PPC OS

30+

Skills

200+

Docs

60+

SOPs

  • · Campaign optimization across all types
  • · Shopping feed + product optimization
  • · Bids, budgets, audience targeting
  • · Business metrics + viability checks
  • · And many more (new skills added regularly)
5 stars
"The AI Agents have become part of my daily workflow and are my go-to sparring partner regarding everything Google Ads related."
Niels Buekers
Niels BuekersLinkedIn

SEA Specialist @ Wolfish

Talk to PPC OS

Ask PPC OS anything and get account-specific answers.

PPC OS does the work, but you can also talk to it to get the insights you’re after. Every answer is built on the context you add for that client: their margins, targets, constraints, etc.

PPC OS / Account X — Google Ads Read-only

Where am I wasting spend?

Read 42,318 search terms across Search and pMax over 90 days, plus every negative list on the account, and checked them against the products your client actually sells.

Your biggest performance leak: branded searches are inflating Performance Max data.

  • Brand clicks in Performance Max57.8%
  • Conv. value from brand€19,561
  • Negatives on the account158
  • pMax has no brand exclusion, and it’s cannibalizing your Branded Search campaign 69% of conv.
  • 18,931 search terms with 0 conversions in 90 days €9,113
  • Display placements on parked domains and app inventory €3,957

Nothing has been changed. The brand exclusion is the first move — I can draft that list and the negatives for you to review.

What powers PPC OS

AI agents are not your edge. Your edge is the operating system that steers them.

An iPhone without iOS is just expensive hardware. An AI agent is the same: powerful, but only with a strong operating system behind it. But building your own AI-ready knowledge base takes hundreds of hours — documenting every process, framework, and checklist into a format AI can actually use.

We’ve already done the hard work for you. PPC OS powers your agents with proven frameworks, SOPs, and playbooks covering everything you need to drive results with Google Ads. All you need to do is add your client-specific context and you’re ready to go.

The PPC OS knowledge base — categories, SOPs and reference docs
  • Proven frameworks

    250+ reference docs, 80+ SOPs, and playbooks with what drives results in real accounts.

  • Your client's context

    One workspace per client with margins, targets, and constraints, so the output is relevant, not generic.

  • Memory of your decisions

    Insights and decisions are saved automatically, so you never have to repeat yourself.

  • Adapt to how you work

    Works out of the box, but every part is open so you can turn it into your own custom OS.

Whose definition of “good” is your AI using?

Google is shipping AI advisors straight into the interface. They’re built on Google’s recommendations, which means they’ll tell you what Google thinks is best. And that’s not always in the best interest of the advertiser.

With PPC OS, you optimize towards your goals, based on what actually impacts results. And you decide what good looks like. That’s the difference between average and expert-level output.

“I’m not technical, can I do this?”

Setup only takes a few hours, no technical skills required.

PPC OS works with Claude Code (starts at $20/mo). Using new tools is always scary, especially when you’re working with AI agents. But we’ve got you covered: with our setup guide and wizard, you’ll be up and running in just a few hours. Set up once, use forever.

The PPC OS setup wizard: step 1 of 8 asks which operating system you use and what you already have installed, and a progress rail on the right shows all eight steps completed

Who is PPC OS for?

PPC OS works for every specialist.

Agency Specialists

You’re managing more clients than you have hours for, which means the small clients usually suffer. PPC OS ensures you are on top of all of your accounts, no matter the size. You’ll be able to handle more accounts without the quality slipping, go deeper on the ones that deserve it, and grow faster within your agency.

5 stars
“I was feeling overwhelmed by the amount of clients we were taking on. With PPC OS, doing Google Ads became fun again.”
Sarah Brocker
Sarah BrockerLinkedIn

Founder @ Clickability

In-House Specialists

You’re managing Google Ads alone or in a small team, with a lot of other work on your plate as well. You have no big team to check your thinking against. With PPC OS, you are always on top of the data, spot what’s slipping before it becomes an issue, and make your value obvious to leadership.

5 stars
“I can quickly create reports, share insights, and make action points for my colleagues in seven different countries.”
Susan Koolen-Tops
Susan Koolen-TopsLinkedIn

Performance Lead @ MS Schippers

Freelancers

You are the bottleneck in your own business. Growth usually means working nights or turning work away. PPC OS handles most of your execution work, so you can take on more clients without burning out — or go deeper on the ones you have, increasing your rates and still finishing at a sane hour.

5 stars
“PPC OS has allowed me to go above and beyond for my clients, more than ever, without me having to spend more time.”
Ramial Aqeel
Ramial AqeelLinkedIn

Freelance Google Ads Specialist

What’s included

Next to PPC OS, you also get access to The PPC Hub to stay ahead.

PPC OS helps you work faster and better. But it doesn’t replace the need to keep your own skills sharp. In The PPC Hub, you get access to advanced courses to level up and a 2,000+ expert community so you have a place to ask questions when you get stuck. That way, you stay ahead — no matter how fast the industry changes.

The System

PPC OS

Your AI-powered Operating System for Google Ads that enables you to scale faster and work smarter.

PPC OS
The Knowledge

Google Ads Success Path

9 advanced courses covering everything you need to deeply master Google Ads.

Google Ads Success Path
The Skills

T-Shaped Paths

4 specialized paths to develop broad skills beyond Google Ads.

T-Shaped Paths
The Network

Expert Community

2,000+ Google Ads Specialists who share insights, opportunities, and learn and grow together.

Expert Community

Is PPC OS worth it?

Don't take our word for it. Here's what our users say.

Real results from real people — across freelance, in-house, and agency roles.

5 stars
"Thanks to The AI Agent Challenge, I no longer feel overwhelmed about AI Agents and have a solid foundation to build upon."
Hester Geerdink LinkedIn

Freelance Google Ads Specialist

5 stars
"My mind has been blown by PPC OS. I can do my work better, faster, and can now focus on what really matters."
Jesse Heslinga LinkedIn

Founder @ Groove Media

5 stars
"Thanks to PPC OS, everything I do takes less time and the output is better!"
Natalia Kobierska LinkedIn

Freelance Google Ads Specialist

5 stars
"I'm not kidding: I've done over 50 Google Ads courses and none of them come close to The PPC Hub."
Louis Bogdan LinkedIn

Founder @ Affirm.co

5 stars
"The PPC Hub makes me and my department look like rockstars. It's the best investment we made for our team!"
Lexi Hobbs LinkedIn

Associate Director of PPC @ Disruptive Advertising

5 stars
"I am blown away and in awe by the depth of The AI Agent Challenge. It's pushed me to the point of becoming uncomfortable, and that shows how much I've been learning."
Taylor Housden LinkedIn

Founder @ Bolt DMS

Olivia — search-terms analysis while doing the ironing
Benjamin — €4,850 shifted to better terms via n-gram analysis
Jesse — Claude Code blew my mind, saved hundreds of hours
Stefan — RSA Maker quality better than ChatGPT
Matej — created a new LP version in just 5 minutes
Hester — hired 5 AI employees, competitor research in minutes
Dean — 30+ accounts, truly invaluable resource
Mark — 5 minutes to analyze 6 months of headline performance
Adi — handled large complex account with ease
Roman — audit that took days now happens in hours
Maarten — analyses that took hours now in minutes
Bob Meijer and Miles McNair, founders of PPC Mastery

The team behind PPC OS

For specialists, by specialists.

👋 Hey, Bob & Miles here! In short, we:

  • Have 15+ years of shared Google Ads experience

  • Have worked for 100+ Ecom & Lead Gen clients

  • Trained thousands of specialists around the world

Together with Alfred Simon, a top Google Ads Specialist turned AI Architect, we built PPC OS to help you work faster, smarter, and drive better results.

It’s built on what we learn managing accounts every single day, and we run it on our own accounts too. We think you’ll get as much out of it as we do.

Get PPC OS

Get PPC OS and everything else to thrive in an AI-first world.

The AI-powered operating system, training, and 2,000+ specialist community to drive better results faster — no matter how fast the industry changes.

For Individuals

Single Ticket

€1,499

/year

Less than €5/day

  • Access for 1 person

  • PPC OS

    €6,498 value
  • Also included in The PPC Hub
  • Google Ads Success Path

    €7,491 value
  • T-Shaped Paths

    €3,496 value
  • Community w/ 2,000 experts

    Priceless
  • Weekly workshops & Q&As

    €3,999 value
  • Vault of resources

    €1,999 value
  • The Inbound Lead System

    €999 value
Total Value: €24,482+
Get PPC OS

7-day money-back guarantee

For Teams

Team Ticket

€2,999

/year

Less than €10/day

  • Unlimited seats for your team

  • PPC OS

    €6,498 value
  • Also included in The PPC Hub
  • Google Ads Success Path

    €7,491 value
  • T-Shaped Paths

    €3,496 value
  • Community w/ 2,000 experts

    Priceless
  • Weekly workshops & Q&As

    €3,999 value
  • Vault of resources

    €1,999 value
  • The Inbound Lead System

    €999 value
Total Value: €24,482+
Get PPC OS

7-day money-back guarantee

5 stars

“I was maxed out with my clients. Now I feel like I can take on 20 more.”

Seth Gorton

Founder @ Searchly

5 stars

“I couldn’t imagine living without PPC OS anymore.”

Cindy Ebner

PPC Team Lead @ Kosch Klink Performance

5 stars

“I was overwhelmed but doing Google Ads has become fun again with PPC OS.”

Sarah Brocker

Founder @ Clickability

5 stars

“Thanks to PPC OS, I no longer feel overwhelmed about AI agents.”

Hester Geerdink

Freelance Google Ads Specialist

5 stars

“I just created a new version of my landing page in 5 minutes and it blows my mind! 🤯”

Matej Nedorolik

Freelance PPC Specialist

5 stars

“PPC OS blows my mind. I can do my work better, faster, and focus on what matters.”

Jesse Heslinga

Founder @ Groove Media

5 stars

“Thanks to PPC OS, everything I do takes less time and the output is better!”

Natalia Kobierska

Founder @ Scalable Marketing

FAQ

Frequently asked questions.

Is PPC OS worth €1,499/year?

Work out what an hour of your time is worth, then look at what comes back. Account checks that used to take two or three hours run in minutes. Full audits done in a few hours instead of days. The n-gram analysis you'd normally grind through in a spreadsheet happens while you do something else. If that only gives you two hours a week back, that's 100+ hours a year, for less than €5 a day. And that's very conservative.

Do I need to be technical to use PPC OS?

No, you don't have to be technical to use PPC OS. We know it can be scary to work inside a terminal. It looks super overwhelming. But rest assured, we've made the setup super easy. You'll be up and running in just a few hours. We have many non-technical users who are now running AI agents on client accounts every single day. And you too can do this!

What do I need to run it, and what does it cost on top?

PPC OS works with Claude Code, so you need a Claude subscription. That starts at $20/month and it's the only thing you need to run PPC OS (power users usually upgrade to the $100/month plan which is absolutely worth it). We recommend using Cursor as the visual interface to run Claude Code inside of, and the free tier is enough. It works on both Mac and Windows.

How long does setup take?

A few hours — set up once, use it forever. The installation is quite technical but we made it super easy for you to follow along with a setup wizard and a few videos to show you how the tool works.

Will it change things in my account without me?

No, PPC OS is read-only by default. You CAN make changes via the Google Ads API, but we recommend against it — or at least in the beginning. Our advice is that you stay the “human in the loop” who checks everything before it goes live. So PPC OS recommends changes, you sign off, and then you either let your agents apply the changes or you do it yourself via bulk uploads in the Google Ads Editor (that's the safest option, and what we do most of the time as well).

Does it ever get things wrong?

Of course, AI is not perfect. That's why the human in the loop is so important: YOU are always the one who's in charge and responsible for the results. AI agents are fantastic, but you're still the specialist. It does the work, you check it and make changes where needed.

Is my client data safe?

PPC OS runs on your own machine, in your own workspace, not on our servers. You decide which accounts to connect and what context to add, and none of it gets uploaded to us. If you're sharing a setup across a team, most agencies do that through a private GitHub repo and keep the Google Ads data out of it, since everyone can pull that down themselves. We'll show you how to safely manage your data.

I manage a lot of accounts. Does it hold up?

This is where PPC OS pays off the most. We have users who manage 50+ accounts. Before, they struggled to give each client the attention they deserved. But with PPC OS, every account, no matter the size, gets optimized properly. Seth from Searchly went from feeling maxed out with his clients to feeling like he could take on 20 more.

Is this for Ecom or Lead Gen?

Both. The frameworks behind PPC OS are the ones we use across both, and it works from your account's own targets and economics rather than one template. Where your business model needs explaining — long sales cycles, offline conversions, thin margins — you tell it once and it remembers.

Can't I just use ChatGPT, or build something like this myself?

ChatGPT will give you a generic answer to a Google Ads question, based on the internet's general information. PPC OS sees your live account data, reads the real numbers, and works from 250+ reference documents and 80+ SOPs describing how we actually run accounts, rather than the average of everything written on the internet. ChatGPT is an assistant you micromanage. This is closer to a senior colleague who does the work and hands it back. You could build your own version, but that would take you hundreds of hours. PPC OS gives you a massive shortcut.

What if I don't like it?

Try it for 7 days. If PPC OS isn't right for you, email support@ppcmastery.com for a full refund. No questions asked.

How long do I have access? Can I cancel?

Your membership gives you full access for a year, and you can cancel anytime — no lock-in, no cancellation fee. If you cancel, you keep access until your current period ends. Most members renew because PPC OS stays up to date. When your membership ends, you lose access. And we have a 7-day money-back guarantee.

I need my manager to approve the budget. Can you help?

Yes, just use our expense template. The team plan covers your whole team for €2,999/year with unlimited seats, so there's no per-person math to do. The template includes the ROI framing and an email you can copy and send.

I'm convinced. How do I get PPC OS?

Scroll up, pick single or team, and you can have PPC OS running on your first account today. See you inside!

Wall of Love

Our reviews speak for themselves.

We can talk for days about how PPC OS can help you — but we're obviously super biased. Instead, hear from some of the 9,000+ specialists we've trained over the years:

5 stars

The pure amount of knowledge that Miles, Bob and the PPC Hub brings to SEA Specialists might just be unrivaled. From a thriving community of PPC specialists (from freelancers to in-house), to literal hundreds of hours worth of courses in everything Paid Marketing. As an in-house PPC specialist, I can develop my knowledge at my own speed via their courses, workshops, and more. It's absolutely worth anyone's time and money.

Lucien de Sévaux

Google Ads Specialist, Mantel

5 stars

The PPC Hub has been such a valuable asset to our team since we enrolled 3 months ago, there's a real sense of community on the platform with users sharing complex insights, strategies and tips! The mastery courses have been super helpful to stay up to date with the latest strategies as well as tips on how to implement them within our accounts.

Adam Howard

Paid Lead - Sleeping Giant Media

5 stars

Google Ads Success Path is a must for any Google Ads specialist. I wish resources like this existed years ago when I started. You will get back years going through the materials instead of figuring everything out on your own. I'm serious. Even if you're a veteran in the industry, you will gain new knowledge and perspectives. The lessons are structured perfectly, and all the decision trees, templates, tools, and GPTs are golden. Knowing the Google Ads platform inside out is crucial, but you will become unstoppable when you understand what needs to happen outside of the accounts. A big shoutout to Bob and Miles! Thank you for creating this fantastic product for us. I can't wait to go through the materials again.

Mitja Drame

Owner & CEO, Clicky Climbers

5 stars

I highly recommend PPC Mastery’s Google Ads Success Path course to any Google Ads professional whose serious about leveling up their ability to drive real results for their company or clients. The course walks you through the 9 essential pillars to Google Ads success with a dedicated module for each pillar. Some things that stood out to me with the program: Quality: You can tell PPC Mastery really took their time in crafting this course. Each module is extremely detailed and provides examples for e-commerce, lead generation, and SaaS. Practical: The course is designed for you to implement learnings from each module into live accounts delivering immediate value to stakeholders and cementing learnings. Resourceful: Plenty of templates, tools, and frameworks that you can easily integrate into your PPC toolkit making you a more effective Google Ads Specialist. This course not only teaches you these fundamentals, but how to be a better business partner for your client or strategist within your company. Hope to see you in the hub - Cheers!

Fumnanya Agbimson

Campaign Manager at TripLog

5 stars

As a founding member of the PPC Hub, I had very high expectations on what to expect from Bob & Miles and I have been thoroughly impressed. I have been trying to find a way to recover the positive, social, and educational elements of "agency life" that I lost when I went freelance and the PPC Hub has done a remarkable job fulfilling that role.

Paul Boucher

Google Ads Ecommerce Specialist

5 stars

Joining The PPC Hub has been a game-changer for me. It's not just about gaining advanced strategies but being part of a supportive community that's always there to help. Whether it's through live sessions or the in-depth resources, I always find the answers and guidance I need. If you're serious about mastering Google Ads and staying ahead of the competition, I highly recommend The PPC Hub. Out of all the courses, certifications, workshops, and communities I've experienced over the years, The PPC Hub stands out as the most valuable resource by far.

Tim Baelus

Performance Marketing Manager

5 stars

I stumbled upon the PPC Hub/PPC Mastery when looking for some courses to upskill. I had been working in Google Ads space for a few years but with other jobs and family responsibilities, I always felt as though I wasn't doing a very good job. I had a hard time keeping up with things that are always changing and in the first course I completed elsewhere, I think I missed a lot of key information (it's possible that's because I did it sleep deprived with a new baby!). Anyway, I know I wasn't doing a great job with the couple of clients I had, but there was opportunity for more so I booked in for the Masterclass in 2024 and joined the PPC Hub later that year - BEST INVESTMENT I HAVE EVER MADE!!!! My knowledge and skills improved rapidly and I could see it in the results my clients were getting and the transparency with which they were able to see results, thanks to a proper conversion tracking set up. My confidence also skyrocketed and I was able to land a great client as a result, which I've helped to attain a 1200% ROI recently. I'm also able to provide so much more value to clients - landing page set up/suggestions, general marketing recommendations, testing within Google Ads, etc. There is always someone to answer a question I have, which is a massive deal as for so long I've been trying to figure everything out on my own (not fun!). Google Ads management is now my primary source of income and I'm so grateful for the courses, templates, videos, webinars, resources and the community that the PPC Hub provides. It's a no-brainer recommendation for me, for anyone in this space that wants to improve how they operate and to stay ahead of the ever-changing PPC landscape. Absolutely worth it!

Erica An

Freelance Google Ads Specialist

5 stars

Miles and Bob have built a fantastic community full of knowledgeable professionals dedicated to achieving the best performance results for their clients. I appreciate how they listen to feedback and develop products based on members' input. Additionally, the question section is incredibly helpful for gaining new inspiration or help from other members or directly from Bob and Miles.

Mark Hoekx

Performance Marketeer BridgeFund

5 stars

When starting my own company the courses of the PPC Hub has really given me a place to keep learning and expanding my knowledge. Having up-to-date tactics and info about the PPC landscape also gives you the confidence to manage high level clients. All in all i think it's the best investment you can make in yourself as a specialist!

ogun yazici

Founder Bluespark Digital

5 stars

Practical, clearly explained and, most importantly, up-to-date content on everything Google Ads related. I used to to refresh (and improve) my knowledge and also to train team members and streamline some of our internal agency processes. Highly recommended, whether you're just getting started, catching up with changes or fine-tuning the processes you've been already developing for years. A strong 5/5!

Pawel Banhegyi

5 stars

I recently completed the Google Ads Success Path program offered by PPC Mastery, and it really was a transformative experience. One of the most valuable insights I gained is the emphasis on mastering the fundamentals rather than constantly chasing after the latest tactics. Also, the Search & PMax modules were extremely helpful in order to understand everything about how these campaigns really work. Both Bob and Miles demonstrated deep expertise and a genuine commitment to making complex topics accessible and actionable. In conclusion, the Google Ads Success Path program has significantly enhanced my proficiency and understanding of Google Ads. I now feel more confident in delivering superior results for my clients.

Konstantinos Psyllas

Digital Marketing Executive || Sleed

5 stars

This is a very in-depth course that really teaches you the fundamentals of not just Google Ads, but the mindset of how to help your clients achieve more. To achieve more, we need to go higher. Above the customizations. Above the basic fundamentals. Bob and Miles give it all in a deep and unfolding way. It's amazing. You can see the amount of knowledge, experience that went into creating this course. The authors literally walk you through the complex tracking settings, campaign structure, unit economics, goals, landing pages, and much more by the hand. I really wish 15 years ago when I was starting out on my Google Ads journey someone had shown me everything like this and decoded it all for me. It would have allowed me to avoid a lot of stupid mistakes. I believe this is one of the most important and advanced courses in the paid advertising training market. Not just for Google Ads specialists. Everything covered in the course will also be useful in other channels: Facebook Ads, TikTok Ads, Linkedin Ads and others. Because the right basics are needed not within a single channel, but in general for all paid media. This is a good foundation that will allow you to build effective work in multi-channel performance marketing. For me personally, all this knowledge will pay off as quickly as possible on client projects. There is something to improve and where to change your approaches. And also to help clients save hundreds, maybe even thousands of hours of unproductive work. Congratulations to everyone on completing the course. It's been a great journey! 👍🎓

Alexander Fedin

Freelance PPC Expert

5 stars

This is one of the most value packed and active communities for Google Ads you will ever come across. If you want to level up your skills, this is the community to be in!

Anthony Jewett

Customer Success @ Tier11

5 stars

If you're ever questioning getting your money's worth then delete that thought and go over and sign up for the PPC hub. I was one of those people going back and forth. There are many courses and groups out there, but the added value is hard to spot. With the PPC Hub (and especially the Google Ads Success Path) I've been getting more out of it than I could've imagined. It almost feels like I'm scamming Miles & Bob with the low entry price. So thank you for that. Thanks for the amazing quality and keeping it so accessible.

Tamara Plancke

Performance marketeer @ comm agency

5 stars

Joining The PPC Hub in February has been a fantastic decision for us at Amplifize. The community is full of useful resources, and the support from other members has been invaluable. Whenever we faced challenges, someone was always ready to help with great insights and strategies. The tools, checklists, and dashboards have made our Google Ads tasks much easier. The live coaching sessions and on-demand training have significantly upgraded our skills. Plus, the networking opportunities have been amazing, connecting us with top Google Ads specialists globally. Since joining, I’ve seen significant professional growth and we landed several million-dollar clients. The resources and community have been incredibly valuable. If you’re serious about mastering Google Ads, I can't recommend The PPC Hub enough. It’s been a game-changer for us!

Denislav Bozhkov

Google Ads Expert at Amplifize

5 stars

This is the PPC mastermind group I've been looking for! I've been part of a few professional groups, but there was always something missing - usually a bit too "beginners" or too focussed to multi-million $ budget accounts (which isn't that helpful when you mainly work with much smaller budgets.) And, other groups tend to be just question focussed ie you post your question & someone answers (or not!) The PPC Hub is totally different, the members are super helpful and insightful, the course content will blow you away, and the live events are excellent and always worth attending. Being a member has helped me turn around a difficult account, which is now hitting it's best ever ROAS (August hit Q4 levels which I never thought was a achievable for this particular account.) This is 100% down to implementing advice from Bob & Miles.

Lol Lowe

PPC Consultant, Lorcan Digital

5 stars

I paid for the conversion mastery course as conversion and tracking was becoming a mess, as I wanted to stay ahead of the curve. What I learnt from this course was so great that it was a no brainier to join. After being a member for 5 months the value inside is ridiculous, from the courses (conversion mastery the course that made me what to join) the resources, being part of a community that is always there to help you no matter what. I couldn’t recommend the PPC Hub more. I’m excited for what the future holds and I can’t wait to continue to be a part of this amazing community

Keval Jadav

Senior Paid Search Executive

5 stars

As an agency PPC specialist, The PPC Hub has been an invaluable resource for me. It’s provided me with alot of fresh ideas and effective strategies. The supportive community and expert insights have helped me tackle challenges and stay ahead of industry trends. I highly recommend The PPC Hub to any agency or freelancer looking for additional inspiration and a network of knowledgeable professionals.

Siward

NeoSEM

5 stars

Joining The PPC Hub was a pivotal step in my career transition from web development to PPC advertising (I am a CS student, so my freelancing career was building websites, which led me discover Google Ads when I was working for a drop-shipping company). Initially, I had no understanding of Google Ads, I started with the courses without joining PPC Hub, then hoped into the community for the Search Mastery course and the community, the courses offered by The PPC Hub dramatically changed that in just two months(Especially search mastery!). Bob’s expertise in lead generation proved invaluable, transforming me into a knowledgeable specialist who confidently handles lead gen for clients. I was able to improve results on my 3 clients which were all lead-gen B2C clients, so that was huge value. Miles also provided profound insights into e-commerce, prepared me well if I ever think to onboard an e-commerce client. I strongly recommend The PPC Hub to anyone looking to dive deep into Google Ads. The knowledge and skills I gained have been transformative. Thank you 🙏

Umut Yılmaz Gündüz

B2C Lead Gen Specialist

5 stars

This is the advanced like minded community for anyone who wants to learn Google ads and become a pro in a engaging and fun way. Get your queries and clarifications answered from people fast, seek help if needed, learn and teach other in parallel by answering their questions, easy accessible materials. Fun and value jam packed

Ashiq

Digital Performance Specialist

5 stars

The Google Ads Success Path by PPC Mastery is an excellent course for anyone looking to master Google Ads. With clear, step-by-step guidance and a structured approach, it takes the confusion out of PPC advertising and helps you achieve consistent results. I highly recommend it for both beginners and those looking to refine their skills!

Darko Manic

Google Ads Specialist @ Digital Rocket

5 stars

I honestly cannot find a PPC course that is as comprehensive as Miles and Bob created. On top of the courses, there are hundreds of opportunities to listen in on PPC experts around the world, plus network with like minded individuals. I have really grown as a PPC marketer thanks to The PPC Hub, and I would recommend it to anyone of any level. Not often you see a learning platform that also promotes good vibes and sharing of ideas. So thanks guys!

Kushal Karki

Google Ads Specialist

5 stars

An outstanding course! They dive deep into the material and break it down into a clear, structured framework. The lessons are packed with valuable insights, practical examples, and powerful tips and tricks. A must-have for every SEA marketer looking to level up their skills!

Jelle Eyckens

Performance Marketer @ Yappa

5 stars

The PPC hub is an excellent community of likeminded people looking to improve their google ads skills. The courses and information within is excellent. The environment is extremely welcoming and questions and learning are encouraged. So it is easy to get answers to very specific questions you have on individual accounts and you have experienced people here to help if needed.

Ben Millar

Google Ads Specialist

5 stars

I was working at the agency as a Facebook media buyer and wanted to learn Google Ads as well. I first bought a few courses from Miles and Bob and the value was on another level. Now I have a lot of clients, and I can't imagine working without PPC Hub, because you get access to the best courses and also answers to all questions. Priceless.

Dejan Smodiš

Senior Media Buyer @ Kraft&Werk

5 stars

As a performance marketer, I was searching for a community where I could connect with advanced professionals in the field—people who could offer insights and answers that go beyond what you find on Google. That's why I joined The PPC Hub. The courses, especially those focused on tracking, are incredibly detailed and have been invaluable to my professional growth. The PPC Hub has truly helped me overcome the challenges I faced by connecting me with international and versatile experts across various ads disciplines. Although I haven't yet had the opportunity to attend the in-person events, it's fantastic to know that this community extends beyond just online interactions. If you're looking for a vibrant community of like-minded individuals who are passionate about Google Ads, The PPC Hub is THE place to be. Really, I didn’t find anything comparable.

Pascal Schäfers

5 stars

A wealth of knowledge, resources and ideas on Google Ads and what makes people convert. Don't miss out. Whether you're a newbie looking to get started on PPC, or a seasoned expert searching to excel at your role, you're sure to find valuable takeaways on how to make your Google campaigns, ad copy and landing pages shine like never before, thanks to their tried and tested frameworks. I've learned a lot on this course and I'll be implementing quite a few things on my day-to-day job as a result, plus there's always someone to help answer your PPC-related questions, and the community is super friendly and welcoming. Give it a try, I'm sure you won't be disappointed, I certainly wasn't! Miles and Bob are truly experts, sharing more than you could ever learn on free or cheap certificates around the internet. Highly recommended!

Andres T.

PPC Specialist, Lead Gen (Insurance)

5 stars

The Google Ads Success Path is one of the best Google Ads courses I have had. I have been working in Google Ads for over 10 years now and I have never seen a course with so much value. The course dives deep into the fundamentals, and honestly, I was a little distracted by the advanced tactics (shiny objects). For me, it brought back a sense of confidence. It reminded me of what I’m worth, and the impact has been immediate. I’m already landing more of the clients I actually want to work with, and getting better results for my existing clients. So whether you're just getting started or you've been running Google Ads for years—this is one of the best courses out there. I genuinely mean that. Thanks Bob and Miles for putting this course together. It really made a difference.

Jeroen Stalenhoef

Freelancer at AJS Advies

5 stars

The best course investment I've ever made. At first I was unsure if it was worth the price, but Miles and Bob exceeded my expectations. Highly recommended for anyone in the PPC industry. In addition to the extensive courses and workshops, the platform offers an active and supportive community where people help each other. I have just renewed for another year. An absolute no-brainer.

Maurizio Wys

Digital Marketing Manager @ yawave

5 stars

Whether you're experienced with Google Ads or just starting out, I highly recommend Bob and Miles's Google Ads Success Path. In a world where many chase quick fixes and flashy strategies, true success depends on mastering the basics. This course thoroughly covers all pillars of a successful Google Ads campaign, including crafting irresistible offers, optimizing landing pages, understanding unit economics, setting goals and KPIs, conversion tracking, targeting, creatives, bidding and budgeting, as well as Search and Performance Max campaigns. What's even better is that you're not left alone with your questions and doubts. You can ask anything during the Q&A sessions for each module and receive great community help on the PPC Hub, and even from a course buddy. If you want to get serious with Google Ads or put your knowledge in order, buying this course should be a no-brainer!

Tymek Kaliciński

Google Ads freelancer

5 stars

As someone with a deep understanding of the Google Ads platform from my time working at Google, I faced challenges when transitioning to managing my own accounts as a freelancer. While I was confident in the fundamentals, I needed more experience in optimization and staying current with evolving best practices. PPC Hub has been invaluable in bridging that gap. The community has kept me updated with the latest best practices and has given me insight into strategies used by other seasoned Google Ads specialists. But more than that, it’s about the people—being surrounded by like-minded professionals who share their knowledge and experiences has been a game-changer. If you’re serious about advancing your Google Ads skills, PPC Hub is a must. The confidence boost that comes from knowing you have a community to turn to when challenges arise is priceless. It empowers you to test and refine strategies without hesitation, knowing there’s always someone ready to help.

Vince Yuson

5 stars

I'm incredibly glad I invested in myself by joining the Google Ads Success Path. My goal this year was to feel like a Google Ads specialist again, and this training absolutely made that happen. I can genuinely help my clients better achieve their business goals, and I come to the table with real authority once more. It’s been amazing to tackle each part of Google Ads step by step, with in-depth lessons, examples, and calculators. Huge thanks to Bob and Miles!

Koen Kornegoor

Freelance Google Ads Specialist | T-shaped

5 stars

The PPC Hub has been an invaluable resource to keep up to speed on the latest changes, and especially to brush up on areas I'm not actively working with otherwise (i.e. Performance Max). Plus the community is great, and it helps a lot to be able to talk with and share questions and knowledge from other people in the field. Highly recommended!

Justin Higgins

Founder, Sparks & Recs

5 stars

Joining PPC Hub was the best decision I ever made! Before I joined the PPC Hub community, I followed the PPC Mastery newsletter for about 3 months. What Bob and Miles were preaching such as SST, enhanced conversions, fundamental campaign structures and how modern Paid Search has changed was a huge eye-opener for me. I knew I wanted to join the PPC Hub when it opened in June 2024, but I was hesitant due to the price and the fear of not getting much value. But after taking the plunge, I can confidently say that I've gotten a 100x ROI from joining the PPC Hub. The biggest struggle for me as a PPC Specialist was information overload, feeling stuck and not being able to keep up with the latest PPC updates. Now that I've joined a powerful community of 1000+ like-minded PPC Specialists around the globe, I feel so much more confident as a PPC Specialist and have connected with many marketers in the community. Plus I get all my questions answered, which has been huge! If you're hesitant about joining, I would say just take the plunge and join today. The amount of treasure trove of PPC wisdom far outweighs the price, and I promise you that you won't regret joining. Thank you Bob & Miles for this wonderful community, and I can't wait to grow further as a PPC Specialist! 5-4-3-2-1 take action!

James Kang

PPC Specialist @ Optimise Online

5 stars

10 out of 10. Since I was familiar with PPC Mastery's courses, I knew it would be valuable. But they have exceeded my expectations, again. The amount of information, resources and value in the workshops and community is insane. When something in the PPC landscape changes, you are the first to know. There are regular live meetings that you can participate in and in-depth workshops. In addition, it is also fun and a lot is shared about being a ppc specialist/freelancer/human in general. When I'm working on my accounts and I run into a problem, I ask the question in the group and often I have an answer within an hour from a fellow PPC specialist who has experienced the same thing. Best investment in my career as a PPC specialist.

Hester Geerdink

PPC specialist @ webshopfrl.nl

5 stars

PPC Hub has played a pivotal role in transforming my expertise in Google Ads within a matter of weeks. I used to have a limited amount of knowledge in Google Ads only watching youtube tutorials as my resources but from the moment I began my journey with PPC Hub, I was immediately struck by the wealth of knowledge, resources, and support it provides that have significantly altered my approach to running campaigns, equipping me with invaluable knowledge and strategies that have resulted in remarkable improvements in campaign performance. I used to question my self if the optimization techniques I was doing were right or would it yield the results that I wanted but now that I signed up, I not only gained resources, but I also joined a large community and PPC Hub's expertly curated content and insightful guidance have not only honed my skills but also instilled in me a deeper understanding of how to extract maximum value from my advertising budgets. What sets PPC Hub apart, beyond its rich content, is its unwavering commitment to ensuring value for money. It's not just about learning; it's about implementing strategies that deliver a tangible return on investment. I wholeheartedly endorse PPC Hub as an indispensable tool for anyone looking to excel in the realm of Google Ads, and I am immensely grateful for the positive impact it has had on my professional journey.

Dennis Joseph Bugos

Performance Marketing Executive at Betterhomes

5 stars

Very nice and clear, easy understanding, a lot of stuff :)

Moritz Müller

Junior Consultant @ Hutter Consult AG

5 stars

My knowledge has grown expontentially through the course in the PPC hub. I am also able to apply it in practice and my value to the agency i work for has increased significantly. If your serious about your career as an SEA specialist, join us!

Karin Fabricius

SEA specialist at eWings

5 stars

Before joining The PPC Hub, I often found myself struggling with keeping up with the latest strategies and optimizing my campaigns effectively. The world of Google Ads is always evolving, and it can feel overwhelming at times. The PPC Hub has been a game-changer for me. I've found a community of experts who are always ready to share advice and best practices. No matter the question I have, there's always someone with an insightful answer, and the resources available are second to none. If you're serious about mastering Google Ads and want a supportive network to help you stay at the top of your game, The PPC Hub is where you need to be. It's more than just a resource hub; it's a community that truly helps you excel.

Thanasis Toumpis

Digital Marketing Executive @ SLEED

5 stars

The PPC Hub is like extending your knowledge. If you think you know everything about Google Ads, you're wrong. Adding the PPC Hub will fix that.

Bernt Muurling

Taskforce Agency

5 stars

It's enormously valuable to be able to ask questions directly to the PPC Masters Miles and Bob, but also to learn from the questions (and solutions) from other motivated and skilled PPC colleagues that are eager to help each other out. In short: you have a direct link to a powerful 'PPC knowledge Hub'.

Jonas Stinkens

Performance Marketeer @ iO

5 stars

The PPC Hub is the single best training resource AND community in the PPC industry that I’ve ever come across. The time and attention to detail that goes into every training is unbelievable. Couldn’t recommend highly enough.

Carl Hewitt

CEO at Hewitt Matthews

5 stars

What I like most is the vibe of learning and constantly getting better. Being part of The PPC Hub pushes you to new heights because you surround yourself with others who just want to get better. It's probably one of the best investments I've done in my career as a PPC Specialist. I 100% recommend being part of it and investing in your skills and knowledge so you can make more money, and help your clients make money more too.

Niklas Buschner

CEO @ Radyant Digital

5 stars

As a Google Ads freelancer, you are often faced with the challenge of not having any colleagues as a first point of contact for open questions or minor problems. The PPC Mastery community seemed to me to be the perfect alternative for exchanging ideas with other experts when needed. On top of that, of course, there are the countless super-structured and value-added video courses and many other great features. All in all, I have rarely invested money as good as with PPC Mastery.

Niklas Deller

Google Ads Freelancer

5 stars

The Google Ads Success Path is a true game-changer. Find deep insights into the fundamentals that are at the core of building successful ad accounts. Everything is covered! It's packed full of Golden nuggets from goal setting, tracking, proper bids and budgets, search fundamentals shopping fundamentals and a goldmine of information on landing pages, it's all there. If that's not enough you also get access to so many tools, calculation sheets and over the shoulder how too videos. By the end of it, you’ll have the confidence to run your accounts with ease. I can’t recommend it enough!

Sarah Brocker

Google Ads Lead - Syte

5 stars

Bob & Miles have created a great community and hours of courses. There's everything from fundamental explanations of everything PPC, to frameworks that would be useful to specialists of all abilities.

Mike Marshall

Founder

5 stars

Very good course to refresh and update my Google Ads knowledge. Highly recommended for those who are ready to challenge their own status quo and are interested in trying new approaches to stay up-to-date.

Till Zander

Digital Marketing Adviser @quiteBOLD

5 stars

𝐀𝐬 𝐚𝐥𝐰𝐚𝐲𝐬! 𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐭𝐡𝐞𝐫𝐞! Bob and Miles continue to set big goals and deliver incredible results! Google Ads Success Path is incredibly informative, professionally structured, and a truly comprehensive program. As we’ve come to say, it’s like a Master’s degree for a Google Ads specialist. Bob and Miles have done an outstanding job walking us through every essential step of working with the platform to achieve success. Of course, every account and challenge is different, but the resources provided cover everything you need to find answers to any question, task, or challenge. From beginner to advanced, from small budgets to large ones, there are amazing case studies and practical frameworks throughout. Highly recommended to everyone! 🙌

Roman Shapaiko

Growth Marketing Manager

5 stars

I found the Success Path to be absolutely brilliant. It started by breaking down the fundamentals of Google Ads in a way that just clicked for me. Then it built on those basics and went deep—like, really deep—into practical, hands-on strategies. It ended up being the most in-depth and useful Google Ads course I've ever taken.

Seth Gorton

Owner of searchly

5 stars

I joined the PPC Hub as soon as it launched. I have followed Bob and Miles for a long time on discord and LinkedIn, and their posts was really valuable! I only had experience working with Google Ads for a year, so i had a lot to learn. Working inhouse with no one to talk to about Google Ads, it was a no-brainer to join this community. The PPC Hub has helped me overcome the daily sparring issues. It has also given me great skills, as the majority of the members are actively helping each other + by help from the resources available. Even if you are quite new, medior or senior in Google Ads, i recommend becoming af member of the PPC Hub. Everyone is so helpful and only want the best for each other. By joining the PPC Hub, you get fast insights in trends and best practices within Google Ads.

Daniel Schindler Berg

Group PPC Manager

5 stars

After 30+ years as a Tech Sales Guy, I got off that hamster wheel and I’ve been running PPC Campaigns as a part time/semi-retirement career for 10 years now and was considering fully retiring last fall because I felt I just didn’t understand how to deal with P-Max and all of the ‘close variant’, less data, and other obstacles Google was putting in the way of managing campaigns. Feeling obligated to do a good job for my clients or stop, I reluctantly signed up for PPC Mastery, (working only part-time, it was a big investment for me) and started taking courses, and found the content great. When the “Google Ads Success Path” Course came along, I knew, that was what I needed to really ’sharpen my ax’, and re-think how I’m approaching different accounts in this ever changing world of Google PPC. I can’t say enough on how well structured the Course has been and the detail of the Class material, Frameworks, CheatSheets, and GPT tool Sets. To be honest I’m overwhelmed, with all the info, but I’ll be going back to figure out how to implement a lot of what I’ve been exposed to. I love how you’ve given us the Big Picture of How Things Work and How to Think About each subject. And then the Follow Up Details and How To’s are generally well structured, complement the Course and do really show me how to do things. I really feel, the course will help me be able to keep doing the battle against Google for my customers for another Year or Two until they finally take away any levers we can push on our own……. Well done Miles and Bob. I’d highly recommend the course to any independent consultant like myself struggling to keep up in this world.

Daniel Isbister

Principal, DBI Brookmont Consulting

5 stars

I really enjoy the PPC Hub content and how it's teaching/shaping PPC specialists of the future. It helps keep me on my game and provides a strong community for people in execution to stay innovative while skillbuilding! Happy I joined!

Benjamin Dankiw

Owner, Future Undefined

5 stars

Joining the PPC Hub has been a total game-changer for me as a freelancer. It’s the one place where I feel truly connected to the ever-evolving Google Ads landscape. With so many changes happening all the time, it’s incredibly helpful to have a go-to space that keeps me across updates and best practices. What I love most is the support—being able to ask complex, nuanced questions and actually get thoughtful, experienced answers. It’s like having hundreds of colleagues in your corner, ready to bounce ideas around or troubleshoot with you. The learning modules are next-level. They dive deep into topics that might seem basic at first glance—like match types, bidding strategies, or campaign structure—but are actually critical to running successful campaigns. The level of detail and insight has helped me refine my approach and feel more confident in the strategies I’m delivering for my clients.

Isadora Benjamin

Freelance Paid Ads Specialist

5 stars

Probably the best course I’ve ever taken in my life related to PPC and online marketing. The Google Ads Path to Success is an outstanding course where you learn everything—from the simplest basics of what Google Ads is to deep dives into advanced campaign structures like Performance Max. I’m 100% confident that anyone who takes this course will learn something new and valuable. Whether you’re a complete beginner or a seasoned veteran, The PPC Hub and The Google Ads Path to Success offer something for everyone. I highly recommend The PPC Hub to anyone looking to deepen their understanding of Google Ads. It’s the best money I’ve ever spent on a course in my life.

Brian Doorhof

SEA Specialist @ Digital Monks

5 stars

The PPC Hub has helped me refresh my approach for Search campaigns. They also have other great resources I have used with my clients, like an audit template, search checklist, efficiency target calculator, and much more. Their Search Mastery Course has helped me stay up to date with the best strategies and structure for the ever-evolving automation in Google Ads.

Mitchell

Google and LinkedIn Ads Strategist - mitchellgould.com

5 stars

PPC HUB is a gamechanger. It's great to connect with like-minded people who have the same goal. We can pass on knowhow or help with a particular problem. Their courses are at a great level and I've been able to take my clients to another level because of them. They can even teach you to think about a campaign or its structure that you would never have thought of. I joined the group because I had attended various conferences, but I never took away what I did from PPC Hub. If you're hesitant about investing, I can only recommend that you go for it. Translated with DeepL.com (free version)

Jakub Huml

5 stars

I had been following these legends (Miles and Bob) for a while before joining the PPC Hub. I had already purchased some of their courses and audit templates, and the value I got from those alone convinced me immediately. When I became a freelancer and wanted to deepen my PPC knowledge, joining the Hub felt like a natural next step. And to this day, I'm so glad I did. Even with six years of experience in the field, my knowledge grew exponentially. That allowed me to deliver significantly more value to my clients, which led to longer-lasting collaborations. I'm very grateful for everything Miles and Bob have put into this community and it’s only getting better. Yes, it may be a serious investment, but if you’re serious about growing as a PPC specialist, it’s absolutely worth it. Hope to see you inside the Hub soon!

Karlo Nota

Freelance PPC Expert @ Digital Karlito

5 stars

Joined PPC Mastery back in June really pleased i joined as the content available within the platform is very valuable it's like a one stop shop for anyone in the ppc community, also i like the FIKA calls with other personal around the globe it's a great way to connect and share best practices and ideas. Highly recommend to join.

Anjay Ramanlal

Digital Strategiser

5 stars

The Google Ads succes path is exactly what you need to be the best Google Ads specialist. It covers everything to run succesful campaign. It helps you grow as a specialist.

Bjorn Hilverda

Owner @ Leadfuel

5 stars

PPC Hub is hands down the best resource from beginner-level lessons to advanced tactics within the ppc industry. No additional comments needed

Samuel Hrbacek

Digital Specialist @ Precis Digital

5 stars

An invaluable resource and a must-have for anyone who is serious about PPC, as we all know, the learning never ends! Imagine having a community of very knowledgable PPC'ers at your finger tips and having access to endless resources and courses for your continued learning journey. Couldn't recommend enough. Thank you Miles & Bob!

Chloe Varnfield

PPC Manager at Atelier Studios

5 stars

Wow! This is exactly what I’ve been looking for as a freelancer who has to figure everything out on my own and stay up to date. Thank you so much. I’ve learned so much from Search Mastery. You’ve gained a lifetime PPC Hub member.

Lonneke

Online Marketeer - LK Digital

5 stars

The Success Path is hands down the best performance marketing course I have undertaken! It made me start my day, impatient to have my daily dose of new insightful, eye opening and most importantly - practical content! Everything is structured in such a logical order that allows you to instantly implement. Most importantly - everything that has been implemented has delivered crucial impact and results!

Tsvetomir Dimitrov

Digital Marketing Manager at Ciklum

5 stars

The Google Ads Success Path truly amazed me. It’s incredibly well put together and complete. Not only does it significantly improve your skills within the interface, but it also makes you a much stronger strategic thinker and sparring partner for clients. After this course, you’re more than just a Google Ads specialist – you become a T-shaped specialist with a huge boost in self-confidence. Even for seasoned professionals, this course is more than worth the investment.

Robin Hendriksen

Freelance Google Ads specialist for e-commerce brands

5 stars

PPC Mastery has been a game-changer for my PPC strategy, especially as an experienced Google Ads Specialist. The exclusive membership offers unparalleled access to advanced insights and a global community of top-tier professionals. By staying up-to-date with the latest developments and learning alongside peers, I've been able to consistently outperform my competition and deliver exceptional results!

Pat Assad

PPC Specialist - Azura Marketing Inc.

5 stars

As a solopreneur, I just want to make sure I'm always up to date and surround myself (virtually) with people who have the same purpose, values, and want to improve their skills. What I like most is that every day, I can connect and chat with the people I follow on LinkedIn. The PPC Hub is a very good community and if you didn't sign up yet — please do it. You won't regret it.

Florian Zimmering

Freelance Google Ads Specialist

5 stars

I can't emphasize enough how much I've gained from PPC Mastery's Google Ads Masterclass! Thanks to Miles and Bob, not only have I learned invaluable frameworks, but my Google Ads game has gone to a whole new level. These guys are more than experts; they are the nicest individuals you'll ever meet in this field. Learning from them felt like catching up with friends. Their passion for teaching made every session incredibly enjoyable. The course content is top-notch, truly outstanding! If you're looking to enhance your Google Ads skills while genuinely enjoying the learning journey, this course is an absolute game-changer. Don't miss out If you're looking to up your Google Ads skills and enjoy the process, this course is an absolute must.

Maham Ijaz

Senior Performance Marketing Manager, Autoleap

5 stars

PPC Hub is a valuable training resource for our digital marketing teams.

Chris Georgakopoulos

Digital Product Manager, Sleed

5 stars

i highly recommend joining the PPC Mastery if you want to upgrade your skills in PPC, whether you're a beginner or a professional with years of experience. The community built around the course is definitely a great added value with many Google Ads experts that can also help you growth faster.

raul martins

Head of Performance Marketing @ Epos Now

5 stars

Joining PPC Hub was the best decision I made to take my skills and Google Ads knowledge to the next level. I’ve just completed The Success Path—which completely blew my mind with the value it offers, same as the other courses. Big thank you to Bobs for all the knowledge and to Miles for putting this together!

Juan Londono

Freelance Google Ads Specialist

5 stars

My time at The PPC Hub has been incredibly valuable. I’ve always been more comfortable with social media ads, but I realized I needed to improve my skills in Google Ads. So, when Bob and Miles introduced The PPC Hub, I felt it was exactly what I needed. Over the last three months, I've learned so much about Google ads—from the basics to more advanced, hands-on practices. The trainers were fantastic and made everything easy to understand and apply. I appreciated the well-rounded approach, covering everything from strategies and tactics to practical tools like audit templates and nifty tips and tricks. One of the biggest takeaways for me was getting a better grasp on conversion tracking. It’s given me a lot more confidence in my skills, and I’ve been able to apply what I’ve learned directly to my work. If you're looking to boost your knowledge in this area, I’d highly recommend The PPC Hub. You’ll find it immensely beneficial and come away with a wealth of knowledge!

Duong

5 stars

PPC Hub has been very important for me in increasing my overall knowledge and strengthening my Google Ads fundamentals. Without a doubt, all the community members, along with Miles and Bobs, inspire me to become a successful freelancer or agency owner

Juan Londo

GroupM

5 stars

The PPC Hub community is always ready to help you and Bob and Miles are present and available with their advice, updates and exclusive live broadcasts. I'm telling you with all sincerity, if you don't participate in the PPC app, you run the risk of being left behind.

Alessandro Leo

Digital Marketing Manager

5 stars

The Success Path course absolutely blew me away. I am a 10 year veteran to paid search and really wasn't sure if there was much I could learn. I am thrilled to say there was a ton of great learnings to be had even for people like myself, who only want to stay on top of changes in the space. Bob and Miles are great guys and are very quick to answer questions if you have them too. I thought it was an incredible experience taking the course and recommend it whole-heartedly.

Nathan Garrett

Paid Search Manager

5 stars

PPC Mastery is the best Google Ads course I have ever taken by far. The depth of the training and resources is second to none. I started with the Google Ads success path early last year, which was a great course with very detailed content on campaign structure, landing pages, tracking setup, copywriting and more. Recently, I have been studying the new AI course and the potential with it is mind-blowing. I feel that I am just scratching the surface of what is possible at the moment, and look forward to learning more. Many thanks.

Craig Hallsworth

Director and owner of Evo Systems

5 stars

The PPC Hub has been a game-changer for me in my transition from full-time employee to freelancing. What sets this community apart is the incredible wealth of resources and expertise available. The courses library is very comprehensive, up-to-date and advanced so even for a seasoned expert, they will be very helpful. The community is very supportive and always eager to share their knowledge and experiences. It's like you have access to your own team of experts with just few clicks away. The regular webinars and live Q&A sessions with industry experts have been very valuable in discovering new tools and solutions to get better results and advance my expertise. I always look forward to our regular meetings. If you're serious about expanding your PPC knowledge with advanced strategies and tactics and connecting with like-minded people, PPC Hub is a must! I would give them more than 5 stars if I could :)

Violeta Balbae

Founder @ KLIQBLE Agency

5 stars

As a freelancer and consultant, I work pretty much solo the majority of the time and having an opportunity to work alongside like-minded individuals in the Google Ads digital marketing space was a no-brainer. Once you've done your basics, this is absolutely the place to go have a nice beginner level of knowledge on what you're wanting to do in this space and then a place like the PPC hub is It's absolutely your best opportunity to rocket your growth significantly further. I'm starting to have a lot of additional confidence in my knowledge, and when I discuss some of these ideas with people in my local space, I can definitely notice that I have an edge on some of the things we're going over.

Aleks Budsa

Founder @ Bonsai Creative

5 stars

Feeling lost when you read all PPC info, blogs, articles, posts and updates across the internet? Just join the PPC Hub! It's a great online place where you can find everything you need. Need some extra training or skills? Just do a free course. Do you have a question? Simply ask it to your fellow PPC Hubbers world wide. Need an extra pair of eyes to review your account? You will find a fellow PPC'er to help out. I joined the PPC Hub right from the start because I was convinced of the skills and knowledge of Bob and Miles and really needed some other PPC colleagues of a certain level as a sort of virtual colleagues. Reading others' questions and experiences helps me to be a better SEA Specialist. I like to share some of my insights to help others as well. Win-win isn't it?! Not convinced yet? What about following great workshops given by well known PPC Legends all over the world? You will never get bored at the PPC Hub and you are always up to date about everything in the PPC World ;)

Susan Koolen-Tops

SEA Specialist @ MS Schippers

5 stars

I started my journey with PPC Mastery by watching the free content on YouTube delivered by Bob and Miles. I then got some of their templates to help me better organise my work and attended a few online courses. Miles and Bob provide extensive training on both straightforward and more intricate topics surrounding Google Ads and Digital Marketing, and what struck me most was how these two positive and engaging instructors break down even the most complex topics into easily digestible formats. When they started the PPC Hub, I was one of the first to join, and I am genuinely impressed by their offerings via training courses on the PPC Mastery Site but also with the Discord Inner Circle. This area is beyond the structured training sessions, with a vibrant support group. It is a melting pot of multi-skilled individuals who are always ready to share updates on emerging topics and Google's ever-evolving changes. If you've got questions, this community is eager and equipped to provide answers. I honestly don't think I could have learnt so much or got issues fixed in such a short space of time any other way. However, the icing on the cake has to be the dynamic duo behind the scenes. These guys not only present the coursework in an informative and entertaining manner but their genuine passion and dedication are palpable. They hold round table discussion groups, send out newsletters and always seem to be available and able to help out when needed. They're not just invested in sharing their knowledge; they're keen on ensuring each of their members finds success in the world of Google digital marketing. To sum it up, PPC Mastery and PCC Hub offer a refreshing blend of professional expertise and camaraderie. I highly recommend it to anyone keen on expanding their knowledge, mastering the Google digital advertising landscape, or just needing a break from the dry, sometimes mind-numbingly boring certification training available from Google and other providers. While it is a significant investment, both in money and time and it is sometimes hard to try and keep up with everything they are doing, Miles and Bob "totally rock." It is a beautiful thing that there are people out there in the world willing and able to share their expertise so passionately and in such an engaging way. I highly recommend PPC Mastery.

David Kibble

Digital Marketing Consultant - Gingin Digital

5 stars

The value provided by the PPC Hub is INSANE. I have only consumed a few videos and those were amazing already. Very detailed, step-by-step instructions and it gave me amazing new insights into Google Ads. And there's sooo much more content to watch and they keep pumping out new videos packed with golden nuggets. Also, the community is just fantastic. Whenever I ask a question, there's always someone there to help me out. I could keep going on and on about the special guests, the round tables, the live meetups and so much more, but let me be brief: the PPC Hub is an absolute game changer if you want to upgrade your Google Ads skills and I would recommend it to everyone!

Daan

Lead Online Marketeer @ Onyourline

5 stars

Joining the PPC Hub is one of my best career choices so far. The courses, value and insights from Bob & Miles and the other members are insane! Disclaimer: This is advanced and not for complete beginners.

Bendik Nordbrenden

Potato @ Crowdience

5 stars

This education is hands down the most practical and clearly structured education I've come across for mastering Google Ads. I especially appreciated how everything was rooted in real-world examples—not just theory. Highly recommended to anyone serious about performance marketing.

Martina

PPC Specialist, Productive

5 stars

I recently completed the in-depth Google Ads Search course, and I can confidently say it is the best Search course I have encountered so far. The course excels with its comprehensive approach to keyword research, effectively combining multiple tools to ensure you capture all relevant keywords. One of the standout aspects is how the course covers all the crucial elements you need to consider before launching your Search campaign. It is highly structured, guiding you step-by-step through building your campaign. Additionally, it provides excellent insights into crucial components like match types, negative keywords, and DSA structures. Overall, this course is a must for anyone looking to master Google Ads Search campaigns.

Jeffrey Luijff

SEA Specialist & Founder @ e-scale

5 stars

What I like most about the community is the resources they provide. You get exactly the same resources they use for their clients, making it much easier to implement for my own clients. After joining the community, I feel more confident to propose new things to my clients. I recommend everyone to join The PPC Hub because it has everything you need to be a PPC master!

Victor Sepúlveda

Google Ads Specialist for LATAM

5 stars

Joining the PPC Hub was a nobrainer for me, as I already knew Bob Meijer from earlier consultancy sessions. Even with more than 20 years of Google Ads experience, there are always topics you don't know in detail for 100% and this is where the PPC Hub fills in the gaps. In the meanwhile I switched from a Freelancer membership to a team membership, as the masterclasses and courses are really relevant for my team. Last-but-not-least the whole community is great, insights and support is being shared with better advise then Google offers via their reps at the moment. In short: highly recommended!

Mark de Geus

Head of performance marketing at Conrad Electronic Benelux BV

5 stars

Such a great value. Not only are there detailed training courses for all things Google ads, you get to help and get help from a group of advertisers. I appreciate the pod casts and the constant updates to the hub, keep up the great work!

Brian Holzheuer

5 stars

What sets Google Ad Success Path apart is its holistic approach—it doesn’t just teach you how to create profitable Google Ads campaigns; it delves into the critical elements that make an e-commerce business truly successful. From crafting irresistible offers and high-converting landing pages to mastering smart bidding strategies and budget optimization, every module is packed with actionable insights and walkthrough videos. Highly recommended for marketers and business owners serious about real business and Google Ads success.

Zhong Gu

Founder of HardcoreMKT

5 stars

This community is worth much more than its cost. It is truly priceless and of extreme value to have: - early access to courses, - constant high quality workshops, - Q&A sessions with Bob and Miles and a community always ready to support New stimuli, new knowledge, networking are all essential to be a better professional every day. I am so happy to be part of it!

Elisabetta Gallucci

Freelance Google Ads Specialist

5 stars

As a freelancer is can be challenging to expand your network and find like-minded people in the same profession as you. Thanks to The PPC Hub, I've already met a lot of other PPC specialists, which his very valuable to me. The amount of resources and tools in The PPC Hub is really insane. It helps me be significantly more effective and efficient for our clients. If you're looking to keep growing and improving your Google Ads skillset, then The PPC Hub membership is a no brainer for me if you look at the value you're getting out of it.

Jelmer van Hoek

Co-founder Aligence

5 stars

The PPC Hub is the best PPC community ever! There is always something new to learn and you can be in touch with other like minded people!

Kourosh Sadri

PPC Director at Create Circus

5 stars

I joined the PPC hub mainly to connect with other PPC specialists and pick their brains from time to time, and I was not disappointed. I work in-house, so it's mostly lonely when it comes to PPC because I usually manage SEA on my own. The PPC hub allowed to see what other people are doing, but also to get quick answers to my questions when I'm stuck, or when I'm about to run an experiment and need a second pair of eyes. But next to the community, the events + the courses in there are a real gem. As Miles & Bob always repeat, the fundamentals contribute to 80% of your success. So if you want to master the 80%, this community has all the tools that you need + the extra 20% to take your Google ads to the next level.

Kenza Abounayme

Paid Ads Manager @ Teamleader

5 stars

I've been a member of the PPC Hub for almost a year now and it's been well worth the investment. Freelancing can be lonely but the PPC Hub provides a community of supportive and incredibly talented "hubsters" with a huge range of experience who are always happy to share their thoughts and experiences. Furthermore, the course content is amazing - and constantly expanding. It honestly is a membership that truly delivers. If you're considering joining - just do it! You won't regret it!

Lorri Ritchie

Freelance Google Ads Specialist @ Socially Mindful

5 stars

PPC Hub has been an absolute game-changer for me. I’ve learned so much about PPC advertising from this community! The discussions, tips, and resources shared here are pure gold. If you’re serious about PPC and want to stay ahead in digital advertising, PPC Hub is the place to be. I can’t recommend it enough!

Nik Vdovenko

Founder @ NN Partners

5 stars

Wow! The Success Path was such a robust and detailed review of the current (and emerging) principles and strategies to take your Google Ads confidence to the next level. Already seeing huge results. Highly recommend, even if you’re a seasoned PPC veteran.

Casey Gill

Senior Search Specialist at WebSavvy

5 stars

I originally found the PPC Hub via Miles' posts on LinkedIn. I've been a performance marketer for the last decade and have a deep expertise in Search for lead-gen, but have long wanted to get better at things like eComm and get a head start on other campaign formats like Performance Max. I waited several months (a mistake looking back) debating on whether I needed to pay for a resource, but since joining the PPC Hub it's become abundantly clear the value that is packed inside. Their courses shine bright among all the fluff being pushed on various social platforms, and I've already learned several things I didn't realize about conversion tracking, campaign objectives, and auction dynamics. Moreover, there's a ton of value in their community event recordings, 1-on-1 coaching sessions, and roundtables that I wasn't expecting to get. Having joined and experienced the quality of Bob & Miles' content for myself, it's a clear 4x+ ROI ;)

Cole Morris

Founder of Scalable Marketing

5 stars

The courses have helped me be viewed as a PPC expert. After going through the conversion tracking course, I had an interview for an agency position. When I talked about Enhanced Conversions and Offline Conversion Tracking, they were super impressed. I got hired and got myself a $15k+ salary increase with the job hop. I recommend The PPC Hub to everyone that's serious about Google Ads.

Jemaris Guyton

Paid Search Specialist @ National Position

5 stars

This Google Ads community has been an invaluable resource for me. It's a treasure trove of insights, discussions, and expert advice. I've gained a deeper understanding of Google Ads, connected with amazing professionals, and seen a significant improvement in my campaigns. Highly recommended!

Alex

www.omnidigital.com.sg

5 stars

I've been working as a PPC specialist since 2017. I started at marketing agencies for 2 years, then moved to freelancing, and for the last 2 years, I've been working mainly in-house. I really like the Google Ads Success Path program for three main reasons. First, it teaches solid basics that work in most situations. This foundation is really important. Second, the program focuses on what works now and will keep working in the future. Digital marketing changes fast, and this program keeps up with those changes. Third, I love how the program goes beyond just Google Ads. Sometimes, the best ways to improve your ad results are actually outside the Google Ads system itself. This program has helped me become better at my job and get better results. I'm really happy I found it and would recommend it to other PPC specialists.

Ihor

Team Lead at Google Ads team

5 stars

I think The PPC Hub is the best place to be when you are looking to stay on top of your Google Ads game. The courses included are packed with value and easy to follow. Next to the courses, GM's and chat there is almost instant feedback and help on your questions plus members share great insights. The Q&A's, Round Tables and Workshops are very interactive and fun to watch as well. I recommend every Google Ads freelancer to join and grow together.

Geert Groot

Freelance Google Ads Specialist at Google Advies

5 stars

I can 100% recommend this community. The value Bob & Miles give is truly unmatched. The Google Ads success path is unlike anything else (IMO) and I really don't know where you can get more value for your money. If you want to step up your Google Ads game I advice you to become a member of the PPC Hub.

Marc van Zuijlen

Co-founder Savvy Moves

5 stars

The most complete and in-depth Google Ads training on the market. I've spent a lot of money on courses, frameworks, etc., but what Bob & Miles have created here outshines everything. The program is top-notch and the community and support in the PPC Hub are priceless - especially for in-house Google Ads specialists like me.

Fabian Roßberger

SEA Specialist @filu.vet

5 stars

MIND BLOWING -> that's the one word, that comes to my mind everytime I think about Google Ads Success Path from you guys. The amount of information and knowledge is just unreal. The value of that course is like finding a treasure. With so many practical tips and "how to videos" it makes for me absolutly the best source for anyone, who wants to become an excellent PPC specialist.

Matej Nedorolik

Freelance PPC Specialist

5 stars

I've tried almost every PPC-related product on the market. The PPC Hub is the best, period. Whether you're a professional PPC marketer, just starting out, a freelancer, or working at an agency, the PPC Hub will take you to the next level. More importantly, the PPC Hub is not just a training platform; it's a community of passionate professionals with whom you will be in touch 24/7. Highly recommended.

Aleksei Tiutchev

PPC Manager @ Peak Ace AG

5 stars

I love being part of this group because it makes me confident that if something new happens that's important, I'm going to hear about it. If you're thinking about improving your own career and staying at the cutting edge, then you need a group that can keep you sharp and you can bounce ideas off of. So I love The PPC Hub. I plan to stay with it forever.

Matt Rubinstein

Paid Media Manager

5 stars

The Google Ads Success Path is phenomenal, jam-packed with valuable knowledge as well as 'walkthroughs' to help with implementation. It's not for the fainthearted, and takes a LOT of commitment and time to complete. I will undoubtedly be returning again and again to many of the lessons and the practical steps in future. The ChatGPT prompts are exceptional, and I've used a number of them already with outstanding results. In the current climate of never-ending changes to the PPC landscape, this course is essential and I highly recommend it.

Sandra (Sandi) Walsh

Owner Sandbar Solutions

5 stars

An absolute no-brainer. They currently provide by far the best training material on Google Ads.

Maurizio Wyss

Digital Marketing Manager @ yawave

5 stars

I recently completed the PPC Mastery - Search Mastery course and I must say, it exceeded my expectations. The course was incredibly well structured, making complex concepts easy to grasp, and the practical samples provided were really helpful in reinforcing my understanding. Bob Meijer, the host of this course, deserves special commendation for his excellent guidance through the topics. His expertise and clarity made every lesson engaging and enjoyable. Overall, I highly recommend this course to anyone looking to refresh PPC search strategies and search fundamentals.

Adrian Goller

ETERNA Mode GmbH

One last thing

There’s an 18-24 month golden window in Google Ads right now.

If you look at the Innovation Adoption Lifecycle, we’ve just entered the Early Adopters phase with AI Agents for Google Ads — the tech is proven, but the vast majority hasn’t caught on yet. That window won’t last forever. In 18-24 months, using AI agents will be as standard as using Google Ads Editor today — everyone will use them, and the advantage disappears.

Innovation Adoption Lifecycle — we are in the Early Adopters phase

AI agents will make you 10x more effective.

The specialists who build their AI agent systems now — while adoption is still low — will have compounding advantages that are almost impossible to catch up to. This isn’t about being first. It’s about being 10 steps ahead while everyone else is still “waiting and seeing”.

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