Conversion tracking: why your campaigns fail without it

In this lesson

1. Running Google Ads without conversion tracking is like driving a Ferrari blindfolded.
2. Google's AI needs quality data: more conversion data means better bidding decisions.
3. The Measurement Maturity Framework has three steps: Foundation, Enhance, Correct.
4. Correct your data with conversion adjustments (returns, cancellations) and data exclusions (tracking outages).

Chapters

1. 00:00Introduction to conversion tracking
2. 00:33Why conversion tracking matters
3. 03:18Consequences of poor conversion tracking
4. 06:34The Measurement Maturity Framework
5. 08:24Step 1: a solid foundation
6. 12:14Step 2: enhance your dataset
7. 17:28Step 3: correct your dataset
8. 19:30Key takeaways

Slides

Resources

Quiz

From the lesson

In this lesson, we're going to dive deeper into conversion tracking and why your campaigns will fail without a proper conversion tracking setup. You will learn what poor conversion tracking leads to, and about our Measurement Maturity Framework: how to create a solid foundation, how to enhance it with even more conversion data, and how to correct your dataset when your conversion data is incorrect or incomplete.

Without a conversion tracking setup, you are blind. I always compare running Google Ads without conversion tracking with driving a Ferrari blindfolded: you're sitting in this great, powerful machine, but you're not able to harness all of its power.