Table of Contents
Jul 13, 2025
GM, Miles here!
We’re already halfway through the year… Which means it’s almost time for my Summer Break.
Since work is slowing down this period, I’ll share the most popular issues of The PPC Edge from this year.
That way, you can catch up on anything you might’ve missed, or get reminded of some of the best tactics that worked well for us and The PPC Hub members.
Let’s dive in!
The 8 most popular issues of The PPC Edge in 2025.
- TPE #118: 5 things you must know about pmax (that most people still don’t)
- TPE #119: Long-term PPC success? Look beyond Google Ads
- TPE #120: Lead Gen case study: +250% conversions & -60% CPA
- TPE #122: The 2025 PPC Expert Tool Stack (20+ free & paid tools)
- TPE #123: 7 years of Google Ads experience in 12 high-impact lessons
- TPE #125: -45% CPC & -52% CPA with Manual Bidding (Branded Search)
- TPE #126: how to win in the Modern-Day Search era
- TPE #127: Forget ROAS (7 metrics to track instead)
More popular issues from the archive.
- TPE #36: 7 tips to prevent burnout in PPC
- TPE #110: How I mastered Google Ads faster by specializing in Ecom
- TPE #99: Branded Search: necessity or a total waste of money?
- TPE #74: 29 books to become a world-class marketer
- TPE #93: Design Your Dream Life With “Life Audits”
Free resources you might’ve missed.
- Get our Google Ads Audit Templates for free
- Write highly converting RSAs in seconds with our Ad Copy Wizard CustomGPT
- Optimize your product feed with our Shopping Feed Blueprint
We’re launching a new format on our YouTube channel, stay tuned!
Subscribe to our YouTube channel so you don’t miss anything — tomorrow, we’re recording the first episode of a new format (just Bob & me), and I’m 100% sure you will LOVE THIS.
And that’s all for today.
If you’re serious about leveling up your Google Ads game, consider joining The PPC Hub.
Inside, you’ll find world’s greatest Google Ads education and community to unlock that next level in your career or business.
You won’t regret it — join 2.000+ experienced Google Ads Specialists here.
Have a great Summer!
Cheers,
Bob & Miles
Bob Meijer & Miles McNair
The PPC Edge Newsletter
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