Learn how to launch, optimize & scale Performance Max campaigns.
Get the exact framework we use to scale Ecom & Lead Gen clients. Based on practical experience, fully up-to-date with new strategies, tactics, and insights.
âŹ50 relaunch discount â limited time

Performance Max campaigns are easy to set up, but hard to scale.
Anyone can launch a pMax campaign, but scaling requires expert-level knowledge, because Performance Max is the ultimate test of your fundamental understanding of Google Ads.
Google automates everything: targeting, placements, even creative, leaving you with vague insights, limited controls, and inconsistent results.
That's where Performance Max Mastery comes in:
A hands-on course for Google Ads Specialists, by Google Ads Specialists.
Youâll learn how to launch, optimize, and scale pMax campaigns with strategies, tactics, and insights from real client accounts.
No fluff. No recycled âbest practices.â Just battle-tested methods to turn Performance Max from a black box into your best-performing campaign type.
3.000+ PPC Experts worldwide have used it to scale their pMax campaigns.
Performance Max keeps evolving, so for the second time since the initial launch in July 2022, we've completely updated the course.
The new and improved program contains new strategies, insights, tools, cheat sheets, scripts, updates, and more to gain mastery of this important campaign type and take your results to the next level.

Carl Hewitt
Freelance Google Ads Specialist
âď¸ âď¸ âď¸ âď¸ âď¸
"The Performance Max Mastery course by Bob & Miles is, hands down, the best course on pMax out there. Itâs so easy to work through and understand, even when the topics and techniques get hugely complex. Nailed it guys đ"
What's inside?
Make the most out of your Performance Max campaigns.
Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤾
Module #1:
Foundations.
Develop a deep understanding of how Performance Max works so you don't make unnecessary, costly mistakes.
Module #2:
Products & competitiveness.
How to select the right products based on your strategy for maximum growth and efficiency (and how to outcompete your competitors).
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Module #3:
Data input.
Why data input is crucial for success with Performance Max, and how to feed the algorithm with high-quality, relevant data.
Module #4:
Campaign structure.
How to build a solid campaign structure that enables maximum scale and takes back control (with lots of examples for different use cases).
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Module #5:
Assets.
How to create conversion-optimized assets so you don't rely on Google's auto-generated crap that doesn't convert.
Module #6:
Insights & optimizations.
How to unlock insights and optimize like a pro (with lots of examples to demystify the black box and take back control).
Bonus:
Lead Gen tactics.
Performance Max is not only for Ecom. In this bonus section, we'll show you how to leverage pMax for Lead Gen, with real examples and advanced tactics.
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âŹ50 relaunch discount â limited time

Here's why 3.000+ Google Ads Specialists love this course:
âŹ50 relaunch discount â limited time

đ Hey! Bob & Miles here. In short, we:
- Have 15+ years of combined Google Ads experience.
- Spent >âŹ100M for 200+ Ecom & Lead Gen clients.
- Trained 10.000+ Google Ads Specialists worldwide.
When Performance Max just came out, we were the first to create a course about it. Since then, 3.000+ PPC Experts have used it to demystify the black box and drive the best possible results.
If you struggle with pMax, or if you wonder 'what else is possible', you'll love this course.
Ready to take your skills and pMax results to the next level?

Learn how to launch, optimize & scale Performance Max campaigns.
Join Performance Max Mastery
âŹ149 âŹ99
âŹ50 relaunch discount â limited time
Join Performance Max Mastery todayâď¸ âď¸ âď¸ âď¸ âď¸
"Amazing value for money. You learn all the ins and outs of Performance Max with real-life examples, frameworks, and really good tips. 10/10 would recommend."
Tom de Vries (Freelance Google Ads Specialist)

Rob Sanders
Founder @ Socially Found
âď¸ âď¸ âď¸ âď¸ âď¸
"This course has helped me drive better results, and deliver improved returns for my clients. The Performance Max Mastery course has been an exceptional investment in my professional development and instrumental in elevating my advertising game to new heights."
FAQ
Frequently asked questions.
What do I get exactly?
What if I have questions, can I ask them?
How much time will this take me to go through and implement?
I work at an agency/freelance/in-house, is this for me?
Can my team access the course?
I have no experience with Google Ads but want to learn, is this for me?
I'm a senior Google Ads Specialist, is this for me?
How long will I have access to the course materials?
Is the content based around Ecom or also Lead Gen?
How do you keep the course up to date?
Ready to take your Performance Max results to the next level?
âŹ50 relaunch discount â limited time

"An excellent investment that has already paid off in terms of increased success with my campaigns. True value bomb!"
Jasper van der Heide (Senior Google Ads Specialist)