๐Ÿ” Get instant access for only โ‚ฌ149

Performance Max Mastery

The exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing over €170K per month of spend on Performance Max.

๐Ÿ” Get instant access for only โ‚ฌ149

Performance Max was supposed to simplify Google Ads, but actually made it harder

 
Performance Max is Google's latest automated campaign type. With just one campaign, you can launch ads across all of Google's ad inventory (Search, Shopping, YouTube, Display, Discovery, Gmail & Maps). Performance Max was supposed to make everything easier, but in reality only made everything harder.

Its potential is huge, but most marketers don't know how to optimally set up, analyze, optimize and scale Performance Max.

Here are a few problems with Performance Max:
 
โŒ It seems easy to set up, but it's actually hard to scale profitably when done incorrectly
โŒ pMax is still relatively new and there's not a lot of expert knowledge available yet
โŒ It's getting harder to differentiate when everyone uses the same technology
โŒ You have extremely little control over your ad spend
โŒ Old best practices no longer guarantee success

Unfortunately, there is no way around Performance Max.

๐Ÿ‘‰ Google has replaced Smart Shopping campaigns with Performance Max campaigns
๐Ÿ‘‰ Google will continue to automate everything even further, including Performance Max
๐Ÿ‘‰ So therefore we have to adapt, and find new ways to beat our competitors

The Google Ads landscape is changing so fast. If you don't stay up to date with the latest developments, it's going to be very hard to keep your edge and your competitors will eventually beat you.

And that's exactly why we created Performance Max Mastery. โคต

Performance Max Mastery has helped 200+ Google Ads specialists scale their accounts

๐Ÿ” Get instant access for only โ‚ฌ149

What's inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below โคต

Part 1: Fundamentals

Introduction to Performance Max

  • Learn about the fundamentals of Performance Max campaigns
  • Learn about the history of Google Ads and why pMax is changing everything
  • Learn how to use our 'Performance Max Mastery Framework'

Part 2: Data Input

Feed the machine with crystal clear data

  • Learn why data input input is so important with Performance Max
  • Apply our conversion tracking best practices for better optimization
  • Learn how to properly use audience signals

Part 3: Campaign Structure

Set up your winning campaign structure

  • Follow our 'Building Blocks' strategy to build the ultimate campaign structure for ecom brands
  • Learn how to apply advanced campaign structures for lead gen
  • Use our campaign settings checklist when launching new campaigns

Part 4: Assets

Use optimized assets for maximum results

  • Learn how to create image and video ads fast and without bid budgets with our 'Rapid Ad Creation Loop'
  • Use these secret tools to spy on your competitors (and 'steal' their best performing ad ideas)
  • Use our image, video and ad copy best practices

Part 5: Optimization

Optimize campaigns despite limited insights

  • Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
  • Use our little-known ways to understand where your ads showed
  • Use our templates to add negative keywords to Performance Max

Bonus: Private Discord

  • Ask questions and connect with fellow Performance Max Mastery students
  • Private channel access for students only

Part 1: Fundamentals

Introduction to Performance Max

  • Learn about the fundamentals of Performance Max campaigns
  • Learn about the history of Google Ads and why pMax is changing everything
  • Learn how to use our 'Performance Max Mastery Framework'

Part 2: Data Input

Feed the machine with crystal clear data

  • Learn why data input input is so important with Performance Max
  • Apply our conversion tracking best practices for better optimization
  • Learn how to properly use audience signals

Part 3: Campaign Structure

Set up your winning campaign structure

  • Follow our 'Building Blocks' strategy to build the ultimate campaign structure for ecom brands
  • Learn how to apply advanced campaign structures for lead gen
  • Use our campaign settings checklist when launching new campaigns

Part 4: Assets

Use optimized assets for maximum results

  • Learn how to create image and video ads fast and without bid budgets with our 'Rapid Ad Creation Loop'
  • Use these secret tools to spy on your competitors (and 'steal' their best performing ad ideas)
  • Use our image, video and ad copy best practices

Part 5: Optimization

Optimize campaigns despite limited insights

  • Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
  • Use our little-known ways to understand where your ads showed
  • Use our templates to add negative keywords to Performance Max

Bonus: Private Discord

  • Ask questions and connect with fellow Performance Max Mastery students
  • Private channel access for students only

Enroll now!

โ‚ฌ149

VAT might apply

  • Full pMax training program
  • Watch at your own pace
  • Frequently updated
  • Ecom & lead gen
  • Lifetime access
๐Ÿ” Get instant access for only โ‚ฌ149

"Never seen this amount of information and value so soon after Google launches a new campaign type. Great course on pMax!"


โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
- Geert Groot (Google Ads Specialist)

"Never seen this amount of information and value so soon after Google launches a new campaign type. Great course on pMax!"


โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
- Geert Groot (Google Ads Specialist)

Enroll now!

โ‚ฌ149

VAT might apply

  • Full pMax training program
  • Watch at your own pace
  • Frequently updated
  • Ecom & lead gen
  • Lifetime access
๐Ÿ” Get instant access for only โ‚ฌ149

30 day money back guarantee

If you're not satisfied with the course for whatever reason, we will refund you 100% of the money. We will only ask you what we can improve, so we can make the product better for all future students.

Meet your instructors:

Bob Meijer & Miles McNair

Combined, we have over 10 years of PPC experience, worked for more than 200 ecom and lead gen clients and profitably spent over €100M on Google Ads. 

We've joined forces to provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google. 

Unlike agency owners or 'gurus', we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

Enroll in Performance Max Mastery today

... and join 200+ other Google Ads specialists

๐Ÿ” Get instant access for only โ‚ฌ149

Meet your instructors:

Bob Meijer & Miles McNair

Combined, we have over 10 years of PPC experience, worked for more than 200 ecom and lead gen clients and profitably spent over €100M on Google Ads. 

We've joined forces to provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google. 

Unlike agency owners or 'gurus', we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

Enroll in Performance Max Mastery today

... and join 200+ other Google Ads specialists

๐Ÿ” Get instant access for only โ‚ฌ149

Frequently asked questions

The full curriculum

1: Start here

  • What to expect from this course
  • What is Performance Max?
  • Performance Max Mastery Framework
  • pMax Mastery resources
  • pMax news updates

2: Understand how the algorithm works

  • Understanding how the algorithm works

3: Feed the machine with crystal clear data

  • Conversion tracking best practices
  • Audience signal best practices
  • Ecom: product feed best practices
  • The importance of remarketing parameters
  • Lead gen: improve lead quality with Offline Conversion Imports

4: Set up winning campaign structure

  • Introduction to campaign structure
  • Ecom: the ultimate campaign structure for Ecom
  • Ecom: real campaign structure examples
  • Ecom: how to set up branded shopping campaigns
  • Lead gen: the ultimate campaign structure for lead gen
  • Lead gen: advanced campaign structure for lead gen
  • Differences between B2C and B2B
  • Final notes on campaign structure

5: Use optimized assets

  • Overview of pMax assets
  • How to create ads with the 'Rapid Ad Creation Loop'
  • Video best practices
  • Image best practices
  • Ad copy best practices

6: Optimize campaigns despite limited insights

  • Intro to pMax optimization
  • Ecom: product feed optimization
  • Audience signal optimization
  • How to use the insights tab
  • Lead gen: campaign structure optimization
  • Ecom: campaign structure optimization
  • Placement optimization & insights
  • Negative keyword optimization
  • URL expansion optimization
  • Bid & budget optimization
  • Value rules optimization
  • New customer acquisition optimization
  • Ecom: get 20% discount on CPCs with CSS partners (EU only)

Final notes from Bob & Miles

Enroll in Performance Max Mastery today

... and join 200+ other Google Ads specialists

๐Ÿ” Get instant access for only โ‚ฌ149