Performance Max Mastery
The exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing €500.000+ per month of spend on Performance Max.
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Performance Max was supposed to simplify Google Ads, but actually made it harder
Performance Max is Google's latest automated campaign type. With just one campaign, you can launch ads across all of Google's ad inventory (Search, Shopping, YouTube, Display, Discovery, Gmail & Maps). Performance Max was supposed to make everything easier, but in reality only made everything harder.
Its potential is huge, but most marketers don't know how to optimally set up, analyze, optimize and scale Performance Max.
Here are a few problems with Performance Max:
Its potential is huge, but most marketers don't know how to optimally set up, analyze, optimize and scale Performance Max.
Here are a few problems with Performance Max:
❌ It seems easy to set up, but it's actually hard to scale profitably when done incorrectly
❌ pMax is still relatively new and there's not a lot of expert knowledge available yet
❌ It's getting harder to differentiate when everyone uses the same technology
❌ You have extremely little control over your ad spend
❌ Old best practices no longer guarantee success
Unfortunately, there is no way around Performance Max.
❌ pMax is still relatively new and there's not a lot of expert knowledge available yet
❌ It's getting harder to differentiate when everyone uses the same technology
❌ You have extremely little control over your ad spend
❌ Old best practices no longer guarantee success
Unfortunately, there is no way around Performance Max.
👉 Google has replaced Smart Shopping campaigns with Performance Max campaigns
👉 Google will continue to automate everything even further, including Performance Max
👉 So therefore we have to adapt, and find new ways to beat our competitors
The Google Ads landscape is changing so fast. If you don't stay up to date with the latest developments, it's going to be very hard to keep your edge and your competitors will eventually beat you.
And that's exactly why we created Performance Max Mastery. ⤵
Performance Max Mastery has helped 900+ Google Ads specialists scale their accounts
What's inside?
Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤵
30 day money back guarantee
If you're not satisfied with the course for whatever reason, we will refund you 100% of the money. We will only ask you what we can improve, so we can make the product better for all future students.
Frequently asked questions
When does the training start?
Who is this training for?
What is the format of this course?
Why is Performance Max so important?
If Performance Max is still so new, why should I listen to you?
How do you make sure the course stays up to date?
Ok, I want to enroll. How do I do that?
The full curriculum
1: Start here
- What to expect from this course
- What is Performance Max?
- Performance Max Mastery Framework
- pMax Mastery resources
- pMax news updates
2: Understand how the algorithm works
- Understanding how the algorithm works
3: Feed the machine with crystal clear data
- Conversion tracking best practices
- Audience signal best practices
- Ecom: product feed best practices
- The importance of remarketing parameters
- Lead gen: improve lead quality with Offline Conversion Imports
4: Set up winning campaign structure
- Introduction to campaign structure
- Ecom: the ultimate campaign structure for Ecom
- Ecom: real campaign structure examples
- Ecom: how to set up branded shopping campaigns
- Lead gen: the ultimate campaign structure for lead gen
- Lead gen: advanced campaign structure for lead gen
- Differences between B2C and B2B
- Final notes on campaign structure
5: Use optimized assets
- Overview of pMax assets
- How to create ads with the 'Rapid Ad Creation Loop'
- Video best practices
- Image best practices
- Ad copy best practices
6: Optimize campaigns despite limited insights
- Intro to pMax optimization
- Ecom: product feed optimization
- Audience signal optimization
- How to use the insights tab
- Lead gen: campaign structure optimization
- Ecom: campaign structure optimization
- Placement optimization & insights
- Negative keyword optimization
- URL expansion optimization
- Bid & budget optimization
- Value rules optimization
- New customer acquisition optimization
- Ecom: get 20% discount on CPCs with CSS partners (EU only)
Final notes from Bob & Miles
Enroll in Performance Max Mastery today
... and join 900+ other Google Ads specialists
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