Join Performance Max Mastery today
Performance Max Mastery (fully updated)

Learn how to launch, optimize & scale Performance Max campaigns.

Get the exact framework we use to scale Ecom & Lead Gen clients. Based on practical experience, fully up-to-date with new strategies, tactics, and insights.

Join Performance Max Mastery today

€50 relaunch discount — limited time

Performance Max campaigns are easy to set up, but hard to scale.

Anyone can launch a pMax campaign, but scaling requires expert-level knowledge, because Performance Max is the ultimate test of your fundamental understanding of Google Ads.

Google automates everything: targeting, placements, even creative, leaving you with vague insights, limited controls, and inconsistent results.

That's where Performance Max Mastery comes in:

A hands-on course for Google Ads Specialists, by Google Ads Specialists.

You’ll learn how to launch, optimize, and scale pMax campaigns with strategies, tactics, and insights from real client accounts.

No fluff. No recycled “best practices.” Just battle-tested methods to turn Performance Max from a black box into your best-performing campaign type.

3.000+ PPC Experts worldwide have used it to scale their pMax campaigns.

Performance Max keeps evolving, so for the second time since the initial launch in July 2022, we've completely updated the course.

The new and improved program contains new strategies, insights, tools, cheat sheets, scripts, updates, and more to gain mastery of this important campaign type and take your results to the next level.

See what's inside 👇

Carl Hewitt

Freelance Google Ads Specialist

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"The Performance Max Mastery course by Bob & Miles is, hands down, the best course on pMax out there. It’s so easy to work through and understand, even when the topics and techniques get hugely complex. Nailed it guys 🙏"

What's inside?

Make the most out of your Performance Max campaigns.

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤾

Module #1:

Foundations.

Develop a deep understanding of how Performance Max works so you don't make unnecessary, costly mistakes.

  • Performance Max 101 (how it works)
  • How pMax works with other campaign types
  • How to prevent cannibalization of Search
  • Performance Max vs. Demand Gen
  • Performance Max vs. Standard Shopping
  • Different ways to run pMax campaigns
  • The Internal Matching Hierarchy
  • ... And so much more!
Module #2:

Products & competitiveness.

How to select the right products based on your strategy for maximum growth and efficiency (and how to outcompete your competitors).

 

  • Why Shopping & pMax are the beating heart of Ecommerce
  • Why competitiveness is the key to success
  • How to outcompete your competitor's ads
  • How to spy on your competitor's pricing
  • Why you shouldn't advertise on all products by default
  • How to determine your initial product targeting
  • ... And so much more!
Module #3:

Data input.

Why data input is crucial for success with Performance Max, and how to feed the algorithm with high-quality, relevant data.

  • Why data is the key to success with pMax
  • How to feed the algorithm with high-quality, relevant data
  • Overview of all tracking best practices
  • The importance of your remarketing parameters
  • GMC Next setup checklist
  • How to (not) use Audience Signals & Search Themes
  • Product feed best practices
  • ... And so much more!
Module #4:

Campaign structure.

How to build a solid campaign structure that enables maximum scale and takes back control (with lots of examples for different use cases).

 

  • Campaign structure best practices
  • How to balance consolidation vs. segmentation
  • Basic and advanced campaign segmentations
  • Performance-based campaign segmentations
  • How Google inflates pMax data (and what to do about it)
  • How to exclude Brand from pMax
  • Why you need Branded fallback campaigns
  • How to launch a pMax campaign (checklist)
  • ... And so much more!
Module #5:

Assets.

How to create conversion-optimized assets so you don't rely on Google's auto-generated crap that doesn't convert.

  • Why you must invest in your own assets
  • How to use AI tools to create high-performing video and image assets
  • Image, video, and ad copy asset best practices
  • How to create ads fast without big budgets with our 'Rapid Ad Creation Loop'
  • ... And so much more!
Module #6:

Insights & optimizations.

How to unlock insights and optimize like a pro (with lots of examples to demystify the black box and take back control).

  • How to optimize despite limited insights
  • How to unlock hidden insights with scripts
  • How to see where pMax spent your budget
  • Google's channel reporting vs. scripts
  • How to leverage the insights tab
  • How to run pMax experiments
  • How to optimize negative keywords
  • The impact of Final URL Expansion on pMax
  • How to use Page Feeds for more control
  • Bids & Budgets considerations for pMax
  • How to get 20% off on Shopping clicks in the EU
  • How (not) to use New Customer Acquisition Goals
  • ... And so much more!
Bonus:

Lead Gen tactics.

Performance Max is not only for Ecom. In this bonus section, we'll show you how to leverage pMax for Lead Gen, with real examples and advanced tactics.

 

  • Case study: how we successfully use pMax for Lead Gen
  • The differences between pMax for B2C and B2B Lead Gen
  • Basic pMax campaign structure for Lead Gen
  • Advanced pMax campaign structure for Lead Gen (Fire & Ice)
  • Case study: how we fixed a broken pMax campaign
Join Performance Max Mastery today

€50 relaunch discount — limited time

Here's why 3.000+ Google Ads Specialists love this course:

Join Performance Max Mastery today

€50 relaunch discount — limited time

WHO ARE BOB & MILES?

We want you to succeed.

WHO ARE BOB & MILES?

We want you to succeed.

👋 Hey! Bob & Miles here. In short, we:

  • Have 15+ years of combined Google Ads experience.
  • Spent >€100M for 200+ Ecom & Lead Gen clients.
  • Trained 10.000+ Google Ads Specialists worldwide.

When Performance Max just came out, we were the first to create a course about it. Since then, 3.000+ PPC Experts have used it to demystify the black box and drive the best possible results.

If you struggle with pMax, or if you wonder 'what else is possible', you'll love this course.

Ready to take your skills and pMax results to the next level?

Learn how to launch, optimize & scale Performance Max campaigns.

Join Performance Max Mastery

€149 €99

€50 relaunch discount — limited time

  • Lifetime access to fully updated Performance Max Mastery.
  • Everything you need to launch, optimize and scale pMax campaigns.
  • Advanced strategies and tactics for Ecom & Lead Gen accounts.
  • Best practices, checklists, cheat sheets, and more.
  • 7-day money-back guarantee
Join Performance Max Mastery today

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Amazing value for money. You learn all the ins and outs of Performance Max with real-life examples, frameworks, and really good tips. 10/10 would recommend."


Tom de Vries (Freelance Google Ads Specialist)

Try it 100% Risk-Free – 7-Day Money-Back Guarantee


We’re confident you’ll find immense value in this course. But if for any reason you decide it’s not what you're looking for, send an email to [email protected] within 7 days, and we’ll issue a full refund – no questions asked. This is our way of letting you try risk-free, so you can make the best decision for yourself with complete peace of mind (there's a 99.99% chance you'll love it).

Rob Sanders

Founder @ Socially Found

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"This course has helped me drive better results, and deliver improved returns for my clients. The Performance Max Mastery course has been an exceptional investment in my professional development and instrumental in elevating my advertising game to new heights."

FAQ

Frequently asked questions.

Ready to take your Performance Max results to the next level?

Join Performance Max Mastery today

€50 relaunch discount — limited time

"An excellent investment that has already paid off in terms of increased success with my campaigns. True value bomb!"

Jasper van der Heide (Senior Google Ads Specialist)