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TPE #83: updated pMax script for advanced campaign segmentation

Mar 04, 2024

Read time: 3 minutes

Great news, the Flowboost Labelizer script has been updated and expanded.

This is yet another epic Google Ads script that is essential in every account with pMax and/or Shopping campaigns.

It was created by PPC Hub members Floris de Schrijver and Arjan Schoorl.

We shared this script before in issue #39 of The PPC Edge.

Since then, it has evolved and we’d like to show you the improvements made by our friends over at Flowboost.

Let’s look at what you can do with it (link to the script will be shared at the end of this newsletter).

 

Updated script: Flowboost Performance Labelizer → analyze product performance and create campaign segmentations.

This script allows you to do two things:

  1. Analyze product performance
  2. Create labels to segment your campaigns

 

You need to configure the script with your ROAS/CPA targets, impressions thresholds, and a date range.

Based on this data, products will be put into one of four categories:

  • Index (products that perform on target)
  • Over-index (overperforming products)
  • Near-index (products that perform near target)
  • Under-index (underperforming products)
  • No-index (products with not enough data)

 

It works similarly to ProductHero’s Labelizer, but as a script.

Let’s take a look inside.

 

1: Analyze product performance

After you configure the script, you can see how your products perform compared to your targets and how many products fall into each category.

It’s nicely formatted into a spreadsheet with tables and graphs:

 

 

In the past, we unlocked extremely valuable insights from using this script (these are client-specific):

  • Google spent the majority of the budget (66%) on under-index products.
  • Most of the revenue came from near-index products (42%).
  • Only 32% of revenue comes from (over-)index products
  • 71% of all product IDs performed under-index.

 

Based on these insights, we were able to optimize our campaigns by dedicating more budget to the best performing (over-)index products.

The only way to control spend on specific product IDs is by creating new campaigns.

This script also allows you to do that.

 

2: Create labels to segment your campaigns

The script automatically labels each product ID, which you can use to segment your pMax/Shopping campaigns:

 

 

This is how to create campaigns based on the automatically applied performance labels:

  1. Export the data and add it as a supplemental feed in Google Merchant Center.
  2. Create a campaign for each label (index, over-index, under-index, near-index).
  3. Set up listing groups according to the product types or custom labels:

 

 

And finally: run the script and supplemental feed every day to refresh the data.

Your products will automatically rotate between campaigns once they receive a new label based on recent performance.

 

Over to you: set up the script!

And there you have it, a new script for your Google Ads toolbox.

Implement the Flowboost Performance Labelizer to analyze product performance and create advanced campaign segmentations.

The new script contains new configurations which makes it easier to generate the output you want:

 

 

You can buy and download the script here (in Flowboost’s PPC Library).

It’s a one-time purchase that gives you lifetime access to all future updates.

Full transparency: yes, we shared affiliate links. But we only do that for tools we believe in and use ourselves.

Floris and Arjan created something special and a lot of PPCers can benefit from this script.

And that’s all for today.

Thanks for reading, and good luck smashing those results this week!

Cheers,

Bob & Miles



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