Enrollment for the May '24 Masterclass is open!

🔐 Enroll in the May Masterclass

Get up to speed with the latest Google Ads strategies & tactics that work (in 4 short weeks)

... without spending hours researching online or wasting a lot of $$$ on experiments that we know don't work.

Next cohort: May 9th — June 4th, 2024.

🔐 Enroll in the May Masterclass

Upgrade your Google Ads skills in 4 short weeks — here's how:

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— Kind words from our awesome alumni: —

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

"10 times worth the money.
I didn't expect it to be so extensive!"

- Hester Geerdink

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

"I picked up new skills and have already implemented new tools & tests."

- Boris Beceric

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

"The most advanced learnings
I've ever had taught!"

- Tomasz Abbott-Wieczorek

Google Ads is changing rapidly.

We're working in an ever-changing industry. Google Ads is launching new features every single month. Best practices that have worked for you in the past are less effective today.

It's more important than ever to invest in your Google Ads tool- and skillset so you don't fall behind.

Outdated knowledge is costing you $$$.

Whether you're freelancing or working at the agency- or client-side, you need to know which Google Ads strategies and tactics are working today (and which don't).

Imagine if you knew all high-impact best practices and experiment ideas - How much more revenue would you generate for your clients or your own campaigns?

Introducing our Google Ads Masterclass 🚀

It helps experienced Google Ads specialists get up to date with all the latest developments, strategies, and advanced tactics, without spending hours researching online, or wasting a lot of $$$ on experiments that we know don't work. Designed to help you beat your competition!

See what's inside 👇

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"If you're in PPC for 10+ years there aren't many courses that hold a lot of new knowledge and insights. This course is an exception."

With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away - I've never experienced this before.
Long story short: 10/10 would do again.

- Thom van Herwijnen (Senior Online Marketeer) 

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Thom van Herwijnen
(Senior Online Marketeer)

"If you're in PPC for 10+ years there aren't many courses that hold a lot of new knowledge and insights. This course is an exception."

With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away - I've never experienced this before. Long story short: 10/10 would do again.

What exactly is the Google Ads Masterclass?

The Google Ads Masterclass is a 4-week online training program with 5 LIVE 2.5-hour workshops packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.

It's not a regular course...

It's an intensive learning experience in which you upgrade your Google Ads skills to the next level (together with a community of hundreds of experienced PPC Experts from all over the world).

As always, everything we teach is based on practical experience and real data (we back it up). We manage more than €1.000.000 p/m in ad spend and have tested everything thoroughly, so you don't have to.

As a result, you'll get the latest strategies and tactics to beat your competition and increase your confidence to drive results.

So far, we've helped 1.300+ Google Ads Specialists take their skills to the next level. Many of them are seasoned experts with 10+ years of experience who can't learn anything new from regular courses.

Alumni describe the Masterclass as "game-changing", "best investment in my career", and "much more than a training".

See what's inside 👇

Who is the Google Ads Masterclass for?

We made the Google Ads Masterclass for experienced Google Ads specialists who want to be the best in the field but have a hard time keeping up with all the developments in the fast-changing PPC world.

Regular courses and blogs hold no new knowledge for you. You want advanced tactics, tips and experiments that aren't included in the average Google Ads course (which is mostly targeted to beginners).

The Google Ads Masterclass is designed for:

1

Agencies

Your whole team gets a quality injection and is up to date with the latest developments in 4 short weeks.

2

Freelancers

As a freelancer, you don't have a team around you to spar with. We'll keep you up to date with the latest.

3

In-house teams

You work at an in-house team and you have limited resources to learn from. Get up to date in 4 short weeks.

The Google Ads Masterclass is not for beginners.

This is an advanced program and, therefore, not suited for absolute beginners. You need some prior experience with Google Ads because the pace is high and we teach very advanced topics and strategies.

We will not teach you how to get started with Google Ads, but we will teach you advanced tactics to make the most out of it. If you have a basic understanding of Google Ads, you're good to go. If you have a team with mixed experience, send the entire team.

Through the Masterclass, you and your whole team get a quality injection, so you're up to date with the latest developments and strategies in only 4 short weeks.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Filip Juřica (PPC Specialist @ Proficio)

"The amount of knowledge gained in 4 weeks was just phenomenal..."

I was really amazed how these webinars were directed and managed. Guys were at their best, prepared and always very passionate and resourceful. Before the Masterclass, I was getting all the great info from Miles's LinkedIn Account, but this was a step up.

I really believe this knowledge will push my team further away from the competition and we all are really looking forward to getting more info in the future, in a different course. But the amount of knowledge gained in 4 weeks was just phenomenal.

"Why should I trust you guys?"

Hey! We're Bob & Miles. Combined, we have over ten years of Google Ads experience, have worked for over 200 E-Commerce and Lead Gen clients, and profitably spent over €100.000.000 on Google Ads.

Unlike other 'gurus', we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

Through the Google Ads Masterclass, we're sharing what works (and doesn't work) for us so you are updated with the latest developments, best practices, strategies, and tactics that you can instantly apply to your accounts.

Together, we founded PPC Mastery to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

But don't just take it from us. See what one of our amazing students has to say about us and the Masterclass:

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Sterre van der Velde (Google Ads Specialist @ Mediatrend)

"I am amazed by how much I learned in such a short time..."

Bob has a lot of technical knowledge and is a bit more analytical. Miles has a lot of knowledge on strategy and execution. They were excellent at imparting their knowledge and answering the questions to be asked. I am amazed at how much I learned about Google Ads in such a short time, and was able to expand my existing knowledge. I would highly recommend this masterclass to anyone looking for in-depth and hands-on training in Google Ads!

Upgrade your PPC skills in 4 short weeks.

Here's how it works.

  • In-depth 4-week program, packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.
  • 5 LIVE 2.5-hour workshops on advanced Google Ads strategies.
  • Access to recordings, so no problem if you ever miss a workshop.
  • Access to supportive implementation resources (watch on demand).
  • Access to a private community with all Masterclass students.
  • Access to templates, checklists, and cheatsheets.
  • You'll have enough advanced test ideas for the next 4-5 months.

And you’ll get 4 weeks of access to Bob & Miles to get all your questions answered, even after the workshops.

🔐 Enroll in the May Masterclass

5 LIVE 2.5-hour workshops

  • Get up to speed with the latest Google Ads developments in 5 LIVE 2.5-hour workshops.
  • Can't attend? Don't worry: workshop recordings will be shared!
  • Topics: Advanced Conversion Tracking, & Data, Advanced Search, Advanced Shopping (& pMax), Advanced Experiments, and the Future of PPC (full program overview below).

[BONUS] Supportive implementation resources

  • Lifetime access to supportive implementation resources (extra how-to explanations of specific strategies, tests, and optimizations).

[BONUS] Templates, checklists & cheatsheets

  • Access to templates, checklists, and cheatsheets you can instantly use to set up new tests and do advanced optimizations.
  • All templates are designed so you can get better results faster.

[BONUS] Private community & priority support from Bob & Miles

  • Access to a private community with all Google Ads Masterclass students, where you can ask us in-depth follow-up questions.
  • Connect with like-minded individuals and build new meaningful connections.
  • You will have 4 weeks of priority support from Bob & Miles. We want to make sure all of your questions get answered before, during and after the workshops.
🔐 Enroll in the May Masterclass

May '24 Google Ads Masterclass

Overview, program, and schedule


Full dates: May 9th — June 4th, 2024.

Click the workshops below for more info about the workshops ⤵

We're convinced you will love this program...

Since the first Masterclass in January 2023, we've helped 2.100+ of Google Ads Specialists upgrade their skills.

We're blown away by the positive feedback and reviews we've gotten.

We could talk for days about how we think this program is the best way for you to upgrade your skills, but please don't take our word for it...

Instead, listen to those who went through the Google Ads Masterclass already:

Success stories from 2.100+ Google Ads Masterclass almuni:

We'd love to add you to our growing wall of alumni!

We'd love to add you to our growing wall of alumni!

Upgrade your Google Ads skills in 4 short weeks.

Enroll in the May '24 Google Ads Masterclass.

Full dates: May 9th — June 4th, 2024.

Freelancer (1 ticket)

€499 ex VAT

Access for 1 person.

  • Access to 5 LIVE 2.5-hour workshops
  • Fully up to date with the latest changes and strategies in 4 short weeks
  • Enough advanced test ideas for the next 4-5 months
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
  • 4 weeks of priority support from Bob & Miles
  • [Guarantee] 100% refund guarantee if you don't love the Masterclass
🔐 Enroll in the May Masterclass

Agency & in-house (team ticket)

€999 ex VAT

Access for your entire team.

  • Access to 5 LIVE 2.5-hour workshops
  • Fully up to date with the latest changes and strategies in 4 short weeks
  • Enough advanced test ideas for the next 4-5 months
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
  • 4 weeks of priority support from Bob & Miles
  • [Guarantee] 100% refund guarantee if you don't love the Masterclass
🔐 Enroll in the May Masterclass


30-day money back guarantee

We are convinced this program will be valuable to you and want to make it a no-brainer for you to enroll. If you don't like the Masterclass, for whatever reason, just send us an e-mail and we'll refund you 100% of your money.

Out of 2.100+ participants, we only had 3 refund requests. There is a 99,8% chance you'll be satisfied based on previous participants.

Frequently asked questions

Any other questions?

We're here to help!

We're confident you'll love the Masterclass (hence our no-brainer guarantee). But if you're still on the fence, we'll be happy to answer your questions.

Click the button below to send an email to [email protected].

We'll help you out ASAP! :)

✉️ Send us your questions

Get up to date with advanced Google Ads strategies in 4 short weeks

... and take your PPC skills to the next level!

🔐 Enroll in the May Masterclass

 More kind words from our alumni on LinkedIn:

Our students love to share their certificates — you'll get one too when you finish the Masterclass!

One last thing...

If you're down here, you must think: "Is this really worth it?" Well, we think so. But we're biased. We created this Masterclass 😉.

Seriously though. You can find a lot of great information out there for free, and we're sure that will get you quite far.

You could test everything we talk about in our content yourself... But how do you know where to start and what to prioritize?

We have never curated so many advanced learnings and strategies into a program like the Google Ads Masterclass.

In 4 short weeks, your skill level will dramatically improve.

You'll be up to date with all the latest developments and strategies that work in the fast-changing PPC landscape.

And as a result:

  • You will have more trust in your abilities and, as a result, can confidently take on more clients.

  • Your clients will trust you more, so they stay on longer.

  • Your employees will be happier because they're on top of their game with advanced tactics (and so they stay with you longer).

Wouldn't it be great to look back at the end of 2024, pointing to this exact moment, this exact decision, as the thing that led to an incredible, game-changing year for yourself, your team, or your business?

So what do you say?

Ready to take your Google Ads skill to the next level? We'd love to see you inside the Google Ads Masterclass and build your success story together!

And just as a reminder to remove any fears you might have:

Google Ads Masterclass comes with a 100% money-back guarantee. Out of 2.100+ participants, we had 3 refund requests. If you don't think the program brought you any value, we'll refund you 100% of your money.

That's how confident we are — we wan't to make this a no-brainer for you.

Upgrade your Google Ads skills in 4 short weeks.

Enroll in the May '24 Google Ads Masterclass.

Full dates: May 9th — June 4th, 2024.

Freelancer (1 ticket)

€499 ex VAT

Access for 1 person.

  • Access to 5 LIVE 2.5-hour workshops
  • Fully up to date with the latest changes and strategies in 4 short weeks
  • Enough advanced test ideas for the next 4-5 months
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
  • 4 weeks of priority support from Bob & Miles
  • [Guarantee] 100% refund guarantee if you don't love the Masterclass
🔐 Enroll in the May Masterclass

Agency & in-house (team ticket)

€999 ex VAT

Access for your entire team.

  • Access to 5 LIVE 2.5-hour workshops
  • Fully up to date with the latest changes and strategies in 4 short weeks
  • Enough advanced test ideas for the next 4-5 months
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
  • 4 weeks of priority support from Bob & Miles
  • [Guarantee] 100% refund guarantee if you don't love the Masterclass
🔐 Enroll in the May Masterclass

"How much value can you pack into a few workshops? A LOT! as Miles and Bob have shown. The workshops are packed with expert strategies, valuable use cases and impactful resources. The Google Ads Masterclass is your one-stop-shop if you're an experienced PPC'er that's looking to find an edge."

- Jasper van der Heide (Senior Google Ads Specialist)