Get up to speed with the latest Google Ads strategies & tactics that work (in just 14 days)
... without spending hours researching online or wasting a lot of $$$ on experiments that we know don't work.
Registration is closed. Join the waitlist.
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Dates: May 17th - June 2nd, 2023
Google Ads is changing rapidly.
We're working in an ever-changing industry. Google Ads is launching new features every single month. Best practices that have worked for you in the past are less effective today. It's more important than ever to invest in your Google Ads tool- and skillset so you don't fall behind.
Outdated knowledge is costing you $$$.
Whether you're freelancing or working at the agency- or client-side, you need to know which Google Ads strategies and tactics are working today (and which don't). Imagine if you knew all high-impact best practices and experiment ideas - How much more revenue would you generate for your clients or your own campaigns?
Introducing our Google Ads Masterclass 🚀
It helps experienced Google Ads specialists get up to date with all the latest developments, strategies, and advanced tactics, without spending hours researching online, or wasting a lot of $$$ on experiments that we know don't work. Designed to help you beat your competition!
Thom van Herwijnen
Senior Online Marketeer
"If you're in the PPC field for 10+ years there aren't a lot Google Ads courses that hold a lot of new knowledge and insights. This course is an exception. With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away - I've never experienced this before. Long story short: 10/10 would do again."
Elisabetta Gallucci
Freelance Google Ads Specialist
"This masterclass is something extraordinary. It is much more than training, it is being able to be part of a community of great professionals who are always ready to help each other (during the live sessions but especially on the Discord channels). The lessons are clear and full of insights. The Q&A, that follows each lesson, is interesting, and the in-depth materials that are provided are very useful. If you are looking for an advanced Google Ads training, this masterclass is for you!"
What exactly is the Google Ads Masterclass?
The May Google Ads Masterclass is a 14-day online training program with 4 LIVE 2.5-hour workshops packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.
As always, everything we teach is based on practical experience and real data (we back it up). We manage more than € 2.000.000 p/m in ad spend and have tested everything thoroughly, so you don't have to.
As a result, you'll get the latest strategies and tactics to beat your competition and increase your results.
So far, we've helped 725+ Google Ads Specialists take their skills to the next level. Many of them are seasoned experts with 10+ years of experience who can't learn anything new from regular courses.
Alumni describe the Masterclass as "game-changing", "best investment in my career", and "much more than a training".
See what's inside 👇Who is the Google Ads Masterclass for?
We made the Google Ads Masterclass for experienced Google Ads specialists that want to be the best in the field but have a hard time keeping up with all the latest developments.
Regular courses and blogs hold no new knowledge for you. You want advanced tactics, tips and experiments that aren't included in the average Google Ads course (which is mostly targeted to beginners).
Agencies
Your whole team gets a quality injection and is up to date with the latest developments in 14 days.
Freelancers
As a freelancer, you don't have a team around you to spar with. We'll keep you up to date with the latest.
In-house teams
You work at an in-house team and you have limited resources to learn from. Get up to date in only 14 days.
Who is the Google Ads Masterclass not for?
This is an advanced program and, therefore, not suited for absolute beginners. You need some prior experience with Google Ads because we're touching on some very advanced topics and strategies.
We will not teach you how to get started with Google Ads, but we will teach you advanced tactics to make the most out of it. If you have a basic understanding of Google Ads, you're good to go. If you have a team with mixed experience, send the entire team.
Our teachings will ensure the whole team gets a quality injection and is up to date with the latest developments and strategies in only 14 days.
Why should I trust you guys?
Hey! We're Bob & Miles. Combined, we have over ten years of Google Ads experience, have worked for over 200 E-Commerce and Lead Gen clients, and profitably spent over €100.000.000 on Google Ads.
Unlike other 'gurus', we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.
Through the Google Ads Masterclass, we're sharing what works (and doesn't work) for us so you are updated with the latest developments, best practices, strategies, and tactics that you can instantly apply to your accounts.
Together, we founded PPC Mastery to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.
But don't just take it from us. See what one of our amazing students has to say about the Google Ads Masterclass and us:
Sterre van der Velde
Google Ads Specialist @ Mediatrend
"Bob has a lot of technical knowledge and is a bit more analytical. Miles has a lot of knowledge on strategy and execution. They were excellent at imparting their knowledge and answering the questions to be asked. I am amazed at how much I learned about Google Ads in such a short time, and was able to expand my existing knowledge. I would highly recommend this masterclass to anyone looking for in-depth and hands-on training in Google Ads!"
Upgrade your skills in 14 short days.
Here's how it works.
- In-depth 14-day program, packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.
- 4 LIVE 2.5-hour workshops on advanced Google Ads strategies.
- Access to recordings, so no problem if you ever miss a workshop.
- Access to supportive implementation resources (watch on demand).
- Access to a private community with all Masterclass students.
- Access to templates, checklists, and cheatsheets.
- You'll have enough advanced test ideas for the next 4-5 months.
And you’ll get 30 days of access to Bob & Miles to get all your questions answered, even after the workshops.
4 LIVE 2.5-hour workshops
- Get up to speed with the latest Google Ads developments in 4 LIVE 2.5-hour workshops.
- Can't attend? Don't worry: workshop recordings will be shared!
- Topics: Advanced Data & Conversion Tracking, Advanced Performance Max Strategies, RSA Testing, Advanced, Impactful Experiments and the Future of PPC (full program overview below).
[BONUS] Supportive implementation resources
- 1 year access to supportive implementation resources (extra how-to explanations of specific strategies, tests, and optimizations).
[BONUS] Templates, checklists & cheatsheets
- Access to templates, checklists, and cheatsheets you can instantly use to set up new tests and do advanced optimizations.
- All templates are designed so you can get better results faster.
[BONUS] Private community & priority support from Bob & Miles
- Access to a private community with all Google Ads Masterclass students, where you can ask us in-depth follow-up questions.
- Connect with like-minded individuals and build new meaningful connections.
- You will have 30 days of priority support from Bob & Miles. We want to make sure all of your questions get answered before, during and after the workshops.
May Google Ads Masterclass
Overview, program, and schedule:
Full dates: May 17th - June 2nd, 2023
Unfortunately, this will be the last Google Ads Masterclass in this format this year, so we decided to do an accelerated version:
- Instead of 4 weeks, the program is 2 weeks
- Instead of 8 workshops of 1 hour, there are 4 workshop of 2.5 hours
The biggest upside: it’s easier to plan for you! You only need to block 4 moments in 2 weeks, instead of 8 in 4.
You can expect the same, advanced Google Ads strategies, tactics and experiments. Only the format will be slightly different.
Here's the full program:
Week 1 - LIVE online workshop 1:
Advanced Data & Conversion Tracking
- Thursday, May 25th, 2023 - 14:00 - 16:30
(2pm - 4:30pm CEST)
Conversion tracking is not what it used to be. How do you make sure you measure as much as possible? And how do you steer on results that really matter to a business (e.g. qualified leads, sales, and actual profit)?
- Advanced conversion tracking best practices
- Advanced tracking setups and techniques
- How to leverage first-party data.
- How to switch from ROAS to POAS for ecommerce clients (how to steer on PROFIT)
- How to apply Offline Conversion Tracking to optimize lead gen conversions (steering on SALES)
- How to measure more conversions despite tracking issues (enhanced conversions, server-side tagging etc.)
- How to measure impact of new vs. returning customers.
- ... And so much more!
All workshops will be recorded and there will be enough time for questions.
Rated 8.8 out of 10 in previous Masterclasses!
Week 1 - LIVE online workshop 2:
Advanced Performance Max Strategies (Ecom & Lead Gen)
- Friday, May 26th, 2023 - 14:00 - 16:30
(2pm - 4:30pm CEST)
Let's talk about the pink elephant in the room: pMax! Some hate it, some love it. We'll make sure you walk away with the updated best practices you can use to optimize your own accounts right away (for both Ecom and Lead Gen).
- How Performance Max fits into a broader Google Ads strategy
- Long list of best practices (audience signals, campaign structure, assets etc.)
- Lots of practical examples with real-life data
- Advanced Performance Max strategies (e.g. upper-funnel pMax for ecom)
- When to use all assets vs feed-only
- How to create and optimize assets that CONVERT
- When to NOT use Performance Max and go for Standard Shopping
- How to optimize Performance Max with limited insights
- Case study: how we fixed a broken pMax campaign
- Case study: Upper Funnel Performance Max
- Case study: Performance Max for Lead Gen
- … And so much more!
All workshops will be recorded and there will be enough time for questions.
Rated 8.7 out of 10 in previous Masterclasses!
Week 2 - LIVE online workshop 3:
RSA Testing & Advanced, Impactful Experiments
- Thursday, June 1st, 2023 - 14:00 - 16:30
(2pm - 4:30pm CEST)
Take your campaigns to the next level with high-impact test ideas. We will be dive into multiple experiments ideas that could have a huge impact on your accounts' bottom line and growth rate (backed by our own data). The first part is all about RSA testing, in the second part you'll get 15+ high-impact experiment ideas!
- Advanced RSA testing ideas
- New metrics to analyze RSA performance
- How to use ChatGPT and AI to speed up your creative process x100
- How to effectively test broad match keywords (advanced Core/Amplify structure)
- How to optimize towards your most valuable customers with Value-Based Bidding (VBB)
- How to effectively test Dynamic Search Ads
- How to test and measure the impact of campaign consolidation (Hagakure)
- How to get more traffic and conversions with advanced Responsive Search Ads tests (ad customizers, dynamic stock levels/prices, pinning headlines etc.)
- Advanced Performance Max campaign experiments (Ecom & Lead Gen)
- Advanced product feed optimizations (images, dynamic pricing etc.)
- How Open Targeting can help you scale Upper Funnel campaigns
- You'll walk away with enough advanced experiment ideas for the next 4-5 months!
All workshops will be recorded and there will be enough time for questions.
Rated 8.9 out of 10 in previous Masterclasses!
Week 2 - LIVE online workshop 4:
The Future of PPC & Extended Q&A
- Friday, June 2nd, 2023 - 14:00 - 16:30
(2pm - 4:30pm CEST)
In this workshop we're looking at the future of PPC and how your role as as Google Ads Specialist is going to change. How do you ensure you stay relevant in a world of complete automation? What skills do you need to further develop to not only survive, but thrive? After that, there will be an extended Q&A to answer any and every question you might have.
- What the future of Google Ads looks like
- How to position yourself as a Google Ads Specialist (three different roles)
- 3 key skills to develop to future-proof yourself
- How to prepare for complete automation
- How to remain relevant, make a difference and add value in 2023 and beyond
- The mindset of great Google Ads Specialists
- … And an Extended Q&A session to dive deeper on ANY questions you might have
All workshops will be recorded and there will be enough time for questions.
Rated 8.7 out of 10 in previous Masterclasses!
⭐️⭐️⭐️⭐️⭐️
"My head is about to explode from all the tests I want to do now!"- Marianne Svendsen
(Digital Specialist)
⭐️⭐️⭐️⭐️⭐️
"I definitely picked up new skills and have already implemented new tools & tests."
- Boris Beceric
(Freelance Google Ads Specialist)
We're convinced this program will be of immense value to you...
Since January, we've helped hundreds of Google Ads Specialists (agencies, freelancers, in-house teams) upgrade their skills.
We could talk for days about how we think this program is the best way for you to upgrade your skills, but please don't have to take our word for it.
Instead, listen to those that went through the Google Ads Masterclass already! Below you'll find their success stories and testimonials.
Success stories from 725+ Google Ads Masterclass almuni:
Upgrade your Google Ads skills in 14 days.
Enroll in the May Google Ads Masterclass.
Full dates: May 17th - June 2nd, 2023
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30-day money back guarantee
We are convinced this program will be valuable to you and want to make it a no-brainer for you to enroll. If you don't like the Masterclass, for whatever reason, just send us an e-mail and we'll refund you 100% of your money.
Out of 727 participants, we only had 1 refund request. There is a 99,8% chance you'll be satisfied based on previous participants.
Frequently asked questions
What do I get exactly?
Is this an online course?
What are the exact dates and times?
What's the time commitment?
I work at an agency, is this for me?
I am a freelancer, is this for me?
I work at an in-house team, is this for me?
Can my team access the Masterclass?
I have no experience with Google Ads but want to learn, is this for me?
I'm a senior Google Ads Specialist, is this for me?
How long will I have access to the course materials?
I already purchased the Performance Max Mastery - are the topics the same?
Is the Performance Max content based around eCommerce or also Lead Gen?
I can't attend all live session of the course, will this be a problem?
Why is the format of the May Masterclass different?
What if I have questions after the workshops, can I still ask them?
One last thing...
If you're down here, you must think: "Is this really worth it?" Well, we think so. But we're biased. We created this Masterclass 😉.
Seriously though. You can find a lot of great information out there for free, and we're sure that will get you quite far.
You could test everything we talk about in our content yourself... But how do you know where to start and what to prioritize?
We have never curated so many advanced learnings and strategies into a program like the Google Ads Masterclass. In only 14 days, your skill level will dramatically improve.
And as a result:
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You will have more trust in your abilities and, as a result, can confidently take on more clients.
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Your clients will trust you more, so they stay on longer.
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Your employees will be happier because they're on top of their game with advanced tactics (and so they stay with you longer).
Wouldn't it be great to look back at the end of 2023, pointing to this exact moment, this exact decision, as the thing that led to an incredible, game-changing year for yourself, your team, or your business?
So what do you say?
Ready to take your Google Ads skill to the next level? We'd love to see you inside the May Google Ads Masterclass and build your success story together!
And just as a reminder to remove any fears you might have, Google Ads Masterclass comes with a 100% money-back guarantee. Out of 727 participants, we had 1 refund request. If you don't think the program brought you any value, we'll refund you 100% of your money. That's how confident we are - we wan't to make this a no-brainer for you.
Upgrade your Google Ads skills in 14 days.
Enroll in the March Google Ads Masterclass.
Full dates: May 17th - June 2nd, 2023
Registration closes in:
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DAYS
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" How much value can you pack into a few workshops? A LOT! as Miles and Bob have shown. The workshops are packed with expert strategies, valuable use cases and impactful resources. The Google Ads Masterclass is your one-stop-shop if you're an experienced PPC'er that's looking to find an edge. "
- Jasper van der Heide (Senior Google Ads Specialist)