🚀 Google Ads Masterclass returns in March. Enroll now to secure your spot.

🔐 Enroll in March Masterclass

Get up to speed with the latest Google Ads strategies & tactics that work (in just 30 days)

... without spending hours researching online or wasting a lot of $$$ on experiments that we know don't work.

 

Dates: March 1st - March 31st 2023

Google Ads is changing rapidly.

We're working in an ever-changing industry. Google Ads is launching new features every single month. Best practices that have worked for you in the past are less effective today. It's more important than ever to invest in your Google Ads tool- and skillset so you don't fall behind.

Outdated knowledge is costing you $$$.

Whether you're freelancing or working at the agency- or client-side, you need to know which Google Ads strategies and tactics are working today (and which don't). Imagine if you knew all high-impact best practices and experiment ideas - How much more revenue would you generate for your clients or your own campaigns?

Introducing our Google Ads Masterclass 🚀

It helps experienced Google Ads specialists get up to date with all the latest developments, strategies, and advanced tactics, without spending hours researching online, or wasting a lot of $$$ on experiments that we know don't work.

See what's inside 👇

Jelle Eyckens

Performance Marketeer at Yappa

" I am very impressed with the quality and effectiveness of the workshops. Miles and Bob presented the material in a clear, understandable, and straightforward manner, both in theory and with plentiful practical examples. I can strongly recommend the Google Ads Masterclass workshop to anyone interested in improving their knowledge and skills in the field of Google Ads. "

Chase Lowe

Digital Producer at Redback Solutions

" It's difficult to put into words just how much value Bob & Miles cram into this master class, but I'll try my best. I've worked with Google Ads for over 10 years and try to keep my finger on the pulse, but it can be difficult when balancing many projects, this masterclass, however, was the perfect shot of concentrated expertise and inspiration. I'm already seeing positive client results directly because of my takeaways from these workshops. "

Thom van Herwijnen

Senior Online Marketeer

" If you're in the SEA field for 10+ years there aren't a lot Google Ads courses that hold a lot of new knowledge and insights. This course is that exemption. With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away - I've never experienced this before. Long story short: 10/10 would do again. "

What exactly is the Google Ads Masterclass?

Google Ads Masterclass is a 4-week online program with 8 live 90-minute workshops packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.

As always, everything we teach is based on practical experience and real data (we back it up). We manage more than € 2.000.000 p/m in ad spend and have tested everything thoroughly, so you don't have to.

As a result, you'll get the latest strategies and tactics to beat your competition and increase your results.

See what's inside 👇

Who is the Google Ads Masterclass for?

We made the Google Ads Masterclass for experienced Google Ads specialists that want to be the best in the field but have a hard time keeping up with all the latest developments.

Agencies

Your whole team gets a quality injection and is up to date with the latest developments in 30 days.

Freelancers

As a freelancer, you don't have a team around you to spar with. We'll keep you up to date with the latest.

In-house teams

You work at an in-house team and you have limited resources to learn from. Get up to date in only 30 days.

Who is the Google Ads Masterclass not for?

This is an advanced program and, therefore, not suited for absolute beginners. You need some prior experience with Google Ads because we're touching on some very advanced topics and strategies.

We will not teach you how to get started with Google Ads, but we will teach you advanced tactics to make the most out of it. If you have a basic understanding of Google Ads, you're good to go. If you have a team with mixed experience, send the entire team.

Our teachings will ensure the whole team gets a quality injection and is up to date with the latest developments and strategies in only 30 days.

Why should I trust you guys?

Hey! We're Bob & Miles. Combined, we have over ten years of Google Ads experience, have worked for over 200 E-Commerce and Lead Gen clients, and profitably spent over €100.000.000 on Google Ads.

Unlike other 'gurus', we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

Through the Google Ads Masterclass, we're sharing what works (and didn't work) for us so you are updated with the latest developments, best practices, strategies, and tactics that you can instantly apply to your accounts.

Together, we founded PPC Mastery to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

Upgrade your skills in 30 days.

Here's how it works.

  • In-depth 4-week program, packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.
  • 8 live 90-minute workshops on advanced Google Ads strategies.
  • Access to recordings, so no problem if you ever miss a workshop.
  • Access to supportive implementation resources (watch on demand).
  • Access to a private community with all Masterclass students.
  • Access to templates, checklists, and cheatsheets.
  • You'll have enough advanced test ideas for the next 4-5 months.
🔐 Enroll in March Masterclass

8 LIVE 90-minute workshops

  • Get up to speed with the latest Google Ads developments in 8 live 90-minute workshops.
  • Can't attend? Don't worry: workshop recordings will be shared!
  • Topics: Advanced tracking, Performance Max, impactful experiments and test ideas, and how to fully leverage Google's automation (complete overview below).

[BONUS] Supportive implementation resources

  • 90-day access to supportive implementation resources (extra how-to explanations of specific strategies, tests, and optimizations).

[BONUS] Templates, checklists & cheatsheets

  • Access to templates, checklists, and cheatsheets you can instantly use to set up new tests and do advanced optimizations.
  • All templates are designed so you can get better results faster.

[BONUS] Private community

  • Access to a private community with all Google Ads Masterclass students, where you can ask us in-depth follow-up questions.
  • Connect with like-minded individuals and build new meaningful connections.
🔐 Enroll in March Masterclass

March Google Ads Masterclass

Overview, program, and schedule:


Full dates: March 1st - March 31st 2023
Week 1 - LIVE online workshop 1&2:

Advanced data and conversion tracking

  • Monday, March 6, - 15:00 - 16:30 CET
  • Thursday, March 9, - 15:00 - 16:30 CET

Conversion tracking is not what it used to be. How do you make sure you measure as much as possible? And how do you steer on results that really matter to a business (e.g. qualified leads, sales, and actual profit)?

  • Advanced conversion tracking best practices
  • Advanced tracking setups and techniques
  • How to leverage first-party data.
  • How to switch from ROAS to POAS for ecommerce clients (how to steer on PROFIT)
  • How to apply Offline Conversion Tracking to optimize lead gen conversions (steering on SALES)
  • How to measure more conversions despite tracking issues (enhanced conversions, server-side tagging etc.)
  • How to measure impact of new vs. returning customers.

There will be enough time for questions after every workshop.

Week 2 - LIVE online workshop 3&4:

Advanced Performance Max strategies

  • Monday, March 13, - 15:00 - 16:30 CET
  • Thursday, March 16, - 15:00 - 16:30 CET

Let's talk about the pink elephant in the room: pMax! Some hate it, some love it. We'll make sure you walk away with the updated best practices you can use to optimize your own accounts right away.

  • How Performance Max fits into a broader Google Ads strategy
  • Long list of best practices (audience signals, campaign structure, assets etc.)
  • Lots of practical examples with real-life data
  • Advanced Performance Max strategies (e.g. upper-funnel pMax for ecom)
  • When to use all assets vs feed-only
  • How to create and optimize assets that CONVERT
  • When to NOT use Performance Max and go for Standard Shopping
  • How to optimize Performance Max with limited insights

There will be enough time for questions after every workshop.

Week 3 - LIVE online workshop 5&6:

Advanced, impactful experiments

  • Monday, March 20, - 15:00 - 16:30 CET
  • Thursday, March 23, - 15:00 - 16:30 CET

Take your campaigns to the next level with high-impact test ideas. We will be dive into multiple experiments ideas that could have a huge impact on your accounts' bottom line and growth rate (backed by our own data).

  • How to effectively test broad match keywords
  • How to optimize towards your most valuable customers with Value-Based Bidding (VBB)
  • How to effectively test Dynamic Search Ads
  • How to test and measure the impact of campaign consolidation (Hagakure)
  • How to get more traffic and conversions with advanced Responsive Search Ads tests (ad customizers, dynamic stock levels/prices, pinning headlines etc.)
  • Advanced Performance Max campaign experiments
  • Advanced product feed optimizations (images, dynamic pricing etc.)
  • How to use ChatGPT and AI to speed up your creative process x100
  • You'll walk away with enough advanced experiment ideas for the next 4-5 months!

There will be enough time for questions after every workshop.

Week 4 - LIVE online workshop 7&8:

How to leverage Google's automation & bonus Q&A

  • Monday, March 27, - 15:00 - 16:30 CET
  • Thursday, March 30, - 15:00 - 16:30 CET

There is no way around automation. We're all using it, but how do you make it work consistently? What do you do when an automated campaign breaks? Automation will no longer have any secrets for you!

  • How to effectively use automation (best practices, dos and don'ts)
  • What to do when sh*t hits the fan (aka when your campaigns do not perform well)
  • How to effectively handle target ROAS/CPA changes (best practices, dos and don'ts)
  • How to work together with Google: what Google is better at than you and vice versa
  • How to position yourself as a Google Ads Specialist (three different roles)
  • How to prepare for complete automation
  • How to remain relevant, make a difference and add value in 2023 and beyond
  • Extra bonus Q&A session to dive deeper on any questions you might have

There will be enough time for questions after every workshop.

What 350+ Google Ads Masterclass almuni are saying:

Upgrade your Google Ads skills in 30 days.

Enroll in the March Google Ads Masterclass.

Full dates: March 1st - March 31st 2023

Freelancer (1 ticket)

€499 ex VAT

For the lone wolves

  • Access to 8 LIVE 90-minute workshops
  • Enough advanced test ideas for the next 4-5 months
  • Fully up to date with the latest changes in 30 days
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
🔐 Enroll in March Masterclass

Agency & in-house (team ticket)

€999 ex VAT

Send as many team members as you like

  • Access to 8 LIVE 90-minute workshops
  • Enough advanced test ideas for the next 4-5 months
  • Fully up to date with the latest changes in 30 days
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
🔐 Enroll in March Masterclass

Frequently asked questions

Get up to date with advanced Google Ads strategies in 30 days

... and up your game as a Google Ads Specialist.

🔐 Enroll in March Masterclass

One last thing...

If you're down here, you must think: "Is this really worth it?" Well, we think so. But we're biased. We created this Masterclass 😉.

Seriously though. You can find a lot of great information out there for free, and we're sure that will get you quite far.

You could test everything we talk about in our content yourself... But how do you know where to start and what to prioritize?

We have never curated so many advanced learnings and strategies into a program like the Google Ads Masterclass. In only 30 days, your skill level will dramatically improve. And as a result:

  • You will have more trust in your abilities and, as a result, can confidently take on more clients.

  • Your clients will trust you more, so they stay on longer.

  • Your employees will be happier because they're on top of their game with advanced tactics (and so they stay with you longer).

Wouldn't it be great to look back at the end of 2023, pointing to this exact moment, this exact decision, as the thing that led to an incredible, life-changing year for yourself, your team, or your business?

So what do you say?

Ready to take your Google Ads skill to the next level? Let's kick off 2023 the right way. We'd love to see you inside the March Google Ads Masterclass!

Upgrade your Google Ads skills in 30 days.

Enroll in the March Google Ads Masterclass.

Full dates: March 1st - March 31st, 2023

Freelancer (1 ticket)

€499 ex VAT

For the lone wolves

  • Access to 8 LIVE 90-minute workshops
  • Enough advanced test ideas for the next 4-5 months
  • Fully up to date with the latest changes in 30 days
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
🔐 Enroll in March Masterclass

Agency & in-house (team ticket)

€999 ex VAT

Send as many team members as you like

  • Access to 8 LIVE 90-minute workshops
  • Enough advanced test ideas for the next 4-5 months
  • Fully up to date with the latest changes in 30 days
  • Access to session recordings
  • Access to implementation resources
  • Access to templates and cheatsheets
  • Access to private community
🔐 Enroll in March Masterclass

 

⭐️⭐️⭐️⭐️⭐️

" How much value can you pack into 8 workshops? A LOT! as Miles and Bob have shown. The workshops are packed with expert strategies, valuable use cases and impactful resources. The Google Ads Masterclass is your one-stop-shop if you're an experienced PPC'er that's looking to find an edge. " - Jasper van der Heide (Senior Google Ads Specialist)