What goals are you working towards?

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00:00all right what's going on guys miles here PPC Mastery and welcome back to the PPC Mastery podcast today is going to be a solo episode with me and I'm going to be answering a question that I got from Bernt Muurling but before I do that in the upcoming solo episodes of mine I'm going to be doing one solo episode per week and also one together with Bob and Bob's gonna do another solo Episode by himself as well in my solo episodes I want to take the time to answer some of your questions so if you have a question for me then you can submit it at go to ppcmastery.com podcast and this is where you can answer or ask your question which I will try to answer during one of the upcoming podcast episodes so ppcmastery.com podcast and without further Ado the question for today is from Bernt Muurling in our Discord community and some of you might know him from LinkedIn he asked what do you want to achieve what goals are you working towards and asking a little bit of context for this question and he said I'm curious what your goal is and what you're working towards what motivates you and what is currently the goal you're trying to achieve both in life and in business for myself it's pretty clear but I'm curious what your goals and steps are to get there and what you eventually want to achieve so thanks for this great question and I love talking about these things so without further Ado let me just talk about my goals so the ultimate goal that I have in my life and in business is just freedom but freedom is a bit of a vague word so let me just go and Define what it means to be free for me I want to have Financial

01:39Freedom I want to have time freedom and I want to have travel Freedom so Financial Freedom means that doesn't mean that I need to have like a really high amount of money like 10 million some people go ahead and say okay if I have 10 million that I'm free that's not the case for me I just want to be able to provide for myself have a living for myself and my family and and and I want that to grow in the upcoming years as well of course then there's time freedom and with time freedom I basically mean to have an empty calendar or as empty as possible and I just want to be able to do whatever I want whenever I want with whomever I want without any obligations to anyone whatsoever that's sort of the end goal now I know that I do have obligations I have obligations to my clients I have obligations to Bob when I'm just talking about business because in my personal life I have obligations as well but and of course like those those things are fine I'm planning in meetings and everything that I need to achieve the goals that we set on a business level with both my clients and with PPC Mastery but apart from that I want to have an as empty calendar as possible and that because that gives me freedom to determine how I spend my day so if I have an off day then I might just take day off and play some FIFA or go outside or whatever it is and if I'm having a great day I might as well just go in and work 10 12 hours it really depends but the the key word here is freedom because I can decide for myself what I want to do and that's why I also I there's not necessarily want to grow a super big business in terms of people we don't have any staff right now it's just bobbing myself and I love it that way because it gives us the

03:17ultimate freedom in our in our personal lives and then the last one is so I have Financial Freedom time freedom and travel freedom and with travel freedom I mean that I want to be able to work abroad whenever I can so I worked at an agency for two and a half years so let me just take a step back of how this all came about actually I'm going to take it one step further back when I was younger when I was young in my childhood I didn't know what I wanted to become when I grew up I definitely knew or definitely didn't think that I would be doing what I'm doing right now with PPC Mastery working in Google Ads online marketing Etc that was never a path that I thought was even possible but the only thing that I knew is that I wasn't a fit for regular full-time jobs and I'm not trying to bash anyone that's working on a job all the power to you I just know that it's not something for me however I didn't know what I what the alternative was going to be for me so I went to through college and throughout this period I always knew that I want to be free I want to do whatever I can whatever I want with whomever I want blah blah and then I graduated from college where I met my my girlfriend as well and when we graduated my parents in law my in-law my in-laws so my girlfriend's parents they gave me a gift card for a bookstore so I wasn't a big reader back then but I I was just getting into personal development and all those things and that's when I used that gift card I think was like 20 25 Euros to pick up the four hour work week by Tim Ferriss and that book was a complete eye-opener

04:54to me because not necessarily like the idea of working four hours and working on the beach because that's definitely not what he is claiming with his book like the title is really fancy like four hour work week that's a big a little bit controversial and it's a powerful statement to at least get your attention but the four hour work week is basically a life built by Design and that idea like really stuck with me and and that you can actually take initiative to build the life that you want and we went abroad my girlfriend and I we went to Southeast Asia after we graduated just to travel a bit see the world and my father he gave me a a gift and it was the book designing your life so my dad is actually also pretty big into building himself up constantly learning and I definitely have some character traits from him in that regard and he gave me this book called designing your life and I went through that book through that book I did all the exercises in the book and that book really helped me to think about what do I actually want now even back then I didn't know exactly that I was going to end up where I am right now but I did know that okay I want to be intentional about how I built my life so my girlfriend has actually completely the same in that in that regard so we were also always talking about these things like how do we want to live life and what kind of Lifestyle well do we want to live and what's important to us all those things and then when we came back I moved to Amsterdam I didn't live together with my girlfriend back then now we do so I moved to Amsterdam my girlfriend came to Amsterdam a couple

06:31months later and I still didn't know what I was going to do with my life so I was graduated I was broke and I was working part-time somewhere but yeah it was just to to pass the time and make some money and then my girlfriend she actually referred me to an agency in Amsterdam and I worked there I applied there I started to work there for two and a half years and actually when I worked there before that I was thinking about starting maybe like a Drop Shipping Store or Ecom or something like that and so I when I was at that agency I always had in the back of my mind like okay I wanna learn as much as I can in a short in a short time frame as possible so that I can then quit and apply everything that I've learned to my own Ecom store now I didn't actually have to this is a story for another podcast but I didn't want to after a while didn't want to run my own Ecom store anymore but I did build up the skills to go and freelance so two and a half years later I I quit and then I yeah I I started the freelance and then I did that for about two years two plus years before I started PPC Mastery so as you can see this whole process was it was all designed by intention because when I started my freelance business that's when I felt like really free and I can finally do what I want my my income went up like four or five x I could choose my own clients I can design my own day in the beginning I was working 60 hours per per week definitely not saying that that's that's cool or or anything but it was just what I wanted to do at that time and now a couple years later I'm much more relaxed in my

08:08work week and I have more focus and all those things but that really helped me reach the sort of Financial Freedom phase I'm not saying that I'm rich beyond means or or that I'm what's it called fire financial in financially independent retire early that's not what I'm saying at all but I do have enough to sustain myself right now and just make decisions not necessarily only based on based on money so now I have the the freedom to have an empty calendar I have the freedom to work abroad I I've worked in Dubai for for a bit in Miami I went to Spain with my girlfriend for a couple months South Africa so yeah everything is is really coming together and I have to be really grateful for the lifestyle that we can live right now we're in the Netherlands looking for looking to buy a house so that's one of our short-term goals but I definitely always want to continue to keep traveling and and building that lifestyle of just doing whatever we want to so to take it back to your question Bernt of what I want to achieve and what are the goals that I'm working towards like of course we have goals with PPC Mastery and I can talk about that for a sec but I have sometimes I have to stop myself and think like okay I'm actually where I want to be right now so every other goal that I set is just bonus because I I always I also have to yeah push the brake sometimes a bit in terms of what what I'm doing and what we can do because the ultimate goal is just to have an empty calendar because from an empty calendar I can do my best work I I can decide how my day is going to look like I can decide I have the best Focus to create really good content to create newsletters

09:44etc etc etc so the the biggest goal is already achieved like I know that if I continue to do this for the upcoming years then everything is going to be sorted financialism I'm gonna be gonna be gonna be good time and travel freedom is already good so I'm really happy where I am right now but if I have to put yeah put some goals on paper right now for PPC Mastery that I can talk about that is just on one hand I have goals with my personal clients that I'm working with so that's a handful of clients econ clients to build up case studies and learnings that I can then share with you guys through PPC Mastery and then in PPC Mastery I am working on building something that's bigger than myself doing the things I love doing most which is mostly the marketing side so content website email Etc all those things and apart from that I just want to live a nice life with nice people and workouts eat healthy make some money you know all these things and as a as a natural effect of just focusing on doing the tasks that I'm supposed to be doing then the results are are going to come so when I was younger I would set like really outrageous goals like okay in two years I want to make one million Euros or or whatever it was but those goals were always really random because I didn't backtrack them in terms of okay if I want that then what do I actually have to do to achieve them and yeah and so now when I set my goals I'm much more realistic I don't set monetary goals I don't set any basically output based goals but I set input based goals and this is something

11:21that I think I learned from Dicky Bush that he primed me on with with some pieces of his content like if you do the things that you need to be doing then the results are going to come inevitably if you go to the gym every day are you gonna lose weight or are you gonna get in shape yes or no mostly most likely yes especially if you combine that with eating healthy then the results are going to come you just have to keep continue to do it over a long enough time frame for the results to show but the problem is most people quit before they can actually see the results so for me I know that if I just continue to create high value content if we continue to create courses with PPC Mastery if I continue to go to the gym if I continue to spend time and invest in my relate personal relationships then everything is going to take care of itself so I don't have like a really big fat hairy goal of like okay you want 10 million in the next two years we'll see we'll see what happens in terms of the actual result but if I focus on the input what I can do in my day day to day then I know for a fact that the results are going to take care of themselves so yeah hopefully this helped you in in getting a bit of the mental framework that I use to set my own goals and understand that I used to be really outrageous like I said with my goals like random goals and and sometimes even too big of a goals that could protect that could even be a source of stress for for myself so now I just yeah don't focus on the goals as much anymore but I focus on what I need to be doing every single day to continue to live the life or upgrade my life to the point where I

13:00want it to be but it's always good to sometimes take a step back and and reflect on where am I now is it actually yeah pretty good life yes it's a good life so yeah I'm not as hard as as hard on myself as I was a couple years ago so yeah just know for me it's been a really long journey to get here with PPC Mastery I did a lot of things I had a lot of failed side hustles a lot of learnings and yeah it's as long as you continue and as long as you keep going the results are going to come whatever those results are for you and you can set you can do anything to just set your mind to as long as you have a solid plan and are willing to take action every single day until until you give yourself enough time to eat yeah to just even be able to see the results because most people they quit too too soon so that's it thanks for the question Bernt and to everybody else listening thank you for listening if you're watching on YouTube thank you please share this episode with someone that might find this valuable if you found it valuable and if you have a question for me please drop it at ppcmastery.com podcast and I might just answer it in one of the next episodes so thanks again and I'll see you in the next one peace thank you