Benefits of the growing PPC community

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00:00so it's really great that now people are stepping up and sharing stuff so for example you Thomas I know that you are sharing all these insights from your accounts that you see like new stuff Adriaan Dekker I know he's sharing all of the news updates in his newsletter as well and there's a ton of people in our community Flores and Ariane who are creating or who have created the flow boost script and and are heavily pushing that and then there's a lot of other people in the community that are that are openly sharing like almost every every single day all right guys welcome back to the PPC Mastery podcast and today I am going to do a little q a so if you have a question for me in a future episode you can ask your question go to ppcmastery.com podcast and there is a link where you can add question for yeah for me so in this episode I will answer a question from Thomas Eccel and he also asked the question in one of the previous episodes and I mispronounced his name to Thomas Excel so Thomas Ed Show now I know it's Thomas Eccel he's Italian and he asks what do you think are the benefits of the increasing PPC Community power on LinkedIn and Discord how can we learn from each other and how do you yourself leverage the powerful Community knowledge news strategies for your own clients so that's a great question I'm just going to answer it off the top of my head but I've definitely seen an increase in people sharing stuff about PPA PP ads about PPC in uh on LinkedIn on on

01:42Twitter especially LinkedIn I think LinkedIn is really really happening it's really happening on LinkedIn right now and of course in our own Discord Community which I think right now I'm just gonna quickly double check I think we have 7 500 people in there right now which is which is amazing which we've built in in one year just a little bit over one year yeah 40 74 185 people so almost 7 500 which is which is crazy I'm getting close to 10K people in there yeah I think the benefits of this are is is really good you can see a lot of good things coming from this so one thing is people are sharing more and openly so that means that people are not keeping their secret strategies to themselves but they are openly sharing and trying to help other people which I love I'm all I'm all about that you guys know how much free value I give I did that even before a launch PPC Mastery I had my periods when it was on and off like now I I share content every single day but before yeah it was a bit more on and off with periods where I would share more period swears which uh share less but now yeah I I really love that other people are also sharing their best work so what comes from that is new connections people are connecting because I think the PPC world is relatively small there are a lot of Google ad specialists in the world but if you compare it to Facebook ads or met app ad specialist and I think there then our community is is much smaller so it's really great that now people are Adriaan Dekker I know he's sharing all of

03:45every single day it actually gives me a proud feeling to see that because I feel like when we launched the Discord Community after that and I'm not taking credit for all of the value that everybody's sharing but I think that after we launched the Discord Community people started to get to know each other more and a natural effect is if you know someone then you're more likely to interact with them and now you see a lot of a lot of people daily on my in my posts commenting but they are also commenting on other posts of other people and everybody's just trying to help each other so I think that's a good thing it's a good thing for the PPC community in general because we're all trying to to fight the the system that is Google Ads and we're all trying to find our way to get the best possible possible performance and the way that I leverage this is well first of all I created our Discord Community last year because I just wanted to surround myself with other Google Ads Specialists so I created that and then yeah I never expected it to become what it is right now how big it is but um yeah whenever I needed to get inspired I will just scroll through Discord or scroll through Linkedin but most of the strategies that I teach are based on real practical experience of me running tests in my accounts both running tests in his accounts and actually through our community I've learned a lot because I need to teach and if you if you have to teach if you've ever like created a course or or an online webinar or training or whatever

05:21then you know how hard it actually is to structure your thoughts in a way that you can share it with someone that that they actually comprehended so I think this is the power as well for people if you're if you're actively sharing on LinkedIn or Discord or or whatever Channel then keep it up because that's how you learn the most by teaching others so I think if you go through a learning curve then natural like obviously the first step is that you need to take is that you need to learn something new but then if you really want to cement it in your brain teach it to somebody else because then there's a quote and it says I got this from Robin Sharma there's a quote that says teacher learns most and I've firsthand experienced this myself since I've started to teach to other people my own expertise really went through the roof as well because I have to clearly think about okay what is it actually that we're doing and and why would you use feed feed only pmax versus full on pmax or or why would you even use pmax if you can also use standard shopping search Dynamic remarketing YouTube Etc so I think it's a great thing that people are sharing more now it up it lifts the the total level of the bpc community and yeah that's how I how I personally leverage that there's a few accounts that I follow like for example Adriaan Dekker I always shout out I will always shout him out because I love his his updates but Thomas what you're sharing as well I love I love that because sometimes you get access to new features before I do in my accounts and then I already know what's what's coming

06:58up so so that's great but the only downside of our Discord Community now is that it is has become so big and my new focus is on our PPC Hub membership so our Discord Community is is always going to be there and I love to to see the memes and posts a bit in there and hang out with people but our focus is really right now on the PPC Hub membership and the level of the questions and the discussions Etc in there are really high and I learned from our members every single day as well so we have people with really unique ways of doing Google Ads unique ways of finding clients and yeah I learned from that every single day as well but yeah another way how I leverage it is obviously that I work with Bob Bob is a PPC Mastermind I would consider myself to be a good mind in in Google in the Google Ads industry as well but I think Bob is yeah he's a wizard and I I learned from him every single day and whenever we build products together then he tends to be in the lead or at least like in he makes outline and all that stuff and yeah it's all the most of the really advanced stuff comes from him and I I learn from that as well every single day so I'm blessed to be working with some of the or at least I would say one of the the best Minds in in PPC I learned from that every single day but when it comes to LinkedIn and Discord yeah I love following people that share openly share a lot of value every day ungate it it's crazy just how much value people are are sharing and and I feel like people are

08:37not sitting on their best strategies anymore but every everybody knows now that the more that you share online or not everybody knows this but most people that are sharing they know that the more value that you give away for free the more value that you will get in return either through new Partnerships by getting new clients or getting a pay raise and you're in your job if you're just working a regular like agency or in-house job so so yeah man that's basically how I how I do that so thank you for the question I would yeah I'd love to take on some more questions in future episodes if you have a question for me just drop it at ppcmastery.com podcast and then I will answer some of your questions in future episodes so thank you again Thomas Eccel for this question and see you in the next one