Weekly Monday deep-dives on Google Ads strategy by Bob Meijer and Miles McNair. Read by 20,000+ specialists.https://www.ppcmastery.com/enhttps://www.ppcmastery.com/newsletter/tpe-150-not-ready-for-google-ads/https://www.ppcmastery.com/newsletter/tpe-150-not-ready-for-google-ads/Google Ads captures demand that already exists. When your product is a new type of thing inside an established category, the searches are there but the conversion rate isn't — and better campaigns won't fix that.Mon, 20 Jul 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-149-real-ai-account-audit/https://www.ppcmastery.com/newsletter/tpe-149-real-ai-account-audit/Everyone's posting 90-second AI audits. I ran a real one on a live client account over two days — what it took, what it found, and where the AI broke.Mon, 13 Jul 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-148-the-ltv-flywheel/https://www.ppcmastery.com/newsletter/tpe-148-the-ltv-flywheel/The most underrated metric in Google Ads. Raise what a customer is worth and everything about acquisition changes — how hard you can bid, which auctions you win, and how big you can scale.Mon, 06 Jul 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-147-bottom-up-funnel/https://www.ppcmastery.com/newsletter/tpe-147-bottom-up-funnel/The complete framework for building Google Ads accounts the reliable way. Flip the traditional funnel and max out the bottom first before you do anything else.Mon, 22 Jun 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-146-how-to-win-in-the-agentic-era/https://www.ppcmastery.com/newsletter/tpe-146-how-to-win-in-the-agentic-era/Google Ads has entered the Agentic Era — AI agents that do real work, not just chat. Here's how to win: a new mindset, skillset, and tool stack, why your custom operating system is the real edge, and two PPC Hub specialists already thriving.Mon, 08 Jun 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-145-why-bid-adjustments-are-dead-and-what-to-do-instead/https://www.ppcmastery.com/newsletter/tpe-145-why-bid-adjustments-are-dead-and-what-to-do-instead/Most bid adjustments are ignored under Target CPA, Target ROAS, and Maximize Conversions. Here's the full map of what still works and what to use instead.Mon, 04 May 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-144-growth-vs-efficiency-why-you-can-t-maximize-both-and-how-to-choose/https://www.ppcmastery.com/newsletter/tpe-144-growth-vs-efficiency-why-you-can-t-maximize-both-and-how-to-choose/Clients want to double revenue and halve costs in the same year. Why you can't maximize growth and efficiency at the same time — and how to choose between them.Tue, 03 Mar 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-143-optimizers-vs-maximizers-why-some-specialists-10x-results-while-others-chase-10-gains/https://www.ppcmastery.com/newsletter/tpe-143-optimizers-vs-maximizers-why-some-specialists-10x-results-while-others-chase-10-gains/Inspired by Alex Hormozi: why two specialists with the same tools and platforms drive wildly different results. Optimizers vs Maximizers — and how to become the latter.Mon, 09 Feb 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-142-the-profit-to-acquisition-ratio-how-to-set-realistic-targets-when-stakeholders-have-unrealistic-expectations/https://www.ppcmastery.com/newsletter/tpe-142-the-profit-to-acquisition-ratio-how-to-set-realistic-targets-when-stakeholders-have-unrealistic-expectations/How to set realistic targets when stakeholders have unrealistic expectations.Thu, 22 Jan 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-141-unit-economics-the-overlooked-reason-even-perfectly-optimized-google-ads-campaigns-fail/https://www.ppcmastery.com/newsletter/tpe-141-unit-economics-the-overlooked-reason-even-perfectly-optimized-google-ads-campaigns-fail/Often, the real reason Google Ads campaigns fail has nothing to do with the campaigns at all. Let's look at the overlooked reason that's preventing you from scaling (and how to fix it).Sun, 18 Jan 2026 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-140-should-you-remove-exclusions-lists-real-test-results/https://www.ppcmastery.com/newsletter/tpe-140-should-you-remove-exclusions-lists-real-test-results/Some experts argue mature exclusion lists strangle Smart Bidding. Real test results from Bob's account on what actually happens when you remove them — and when you should.Sun, 26 Oct 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-139-the-black-friday-toolkit/https://www.ppcmastery.com/newsletter/tpe-139-the-black-friday-toolkit/Get ready to smash all Q4 performance records with these handy resources.Mon, 20 Oct 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-138-the-latest-ppc-news-you-might-ve-missed/https://www.ppcmastery.com/newsletter/tpe-138-the-latest-ppc-news-you-might-ve-missed/The most important PPC news from the past few weeks, distilled so you stay informed without browsing the entire web.Fri, 15 Aug 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-110-how-i-mastered-google-ads-faster-by-specializing-in-ecom/https://www.ppcmastery.com/newsletter/tpe-110-how-i-mastered-google-ads-faster-by-specializing-in-ecom/Mastering Google Ads takes years — unless you specialize. Why niching into e-commerce was the single biggest accelerator in Miles's career.Wed, 16 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-113-how-to-thrive-in-ppc-in-2025-when-others-will-struggle-part-1-2/https://www.ppcmastery.com/newsletter/tpe-113-how-to-thrive-in-ppc-in-2025-when-others-will-struggle-part-1-2/80% of nearly 1,000 PPC Experts say driving Google Ads results has become harder. Part 1 of a 2-step process to thrive in 2025 while others struggle.Wed, 16 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-114-how-to-thrive-in-ppc-in-2025-when-others-will-struggle-part-2-2/https://www.ppcmastery.com/newsletter/tpe-114-how-to-thrive-in-ppc-in-2025-when-others-will-struggle-part-2-2/Part 2 of the thrive-in-2025 mini-series. The second half of the framework that lets you confidently drive Google Ads results while peers fall behind.Wed, 16 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-137-what-works-now-in-google-ads-11-high-impact-tips-from-top-ppc-experts/https://www.ppcmastery.com/newsletter/tpe-137-what-works-now-in-google-ads-11-high-impact-tips-from-top-ppc-experts/11 of The PPC Hub's highest-performing members share what's actually working for them right now in Google Ads — and how to apply each tactic to your accounts.Wed, 16 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-94-why-consolidation-is-the-key-to-success-with-google-ads/https://www.ppcmastery.com/newsletter/tpe-94-why-consolidation-is-the-key-to-success-with-google-ads/Consolidation is the foundation Smart Bidding needs to actually work. Why aggregating data is the single highest-leverage move in modern Google Ads.Wed, 16 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-135-50-ppc-tasks-for-this-summer-2025-edition/https://www.ppcmastery.com/newsletter/tpe-135-50-ppc-tasks-for-this-summer-2025-edition/Work slows down in summer — turn the lull into leverage. 50 PPC tasks across audit, hygiene, learning, testing, prep, reporting, tools, and sales.Tue, 15 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-136-shiny-object-syndrome-in-ppc-why-chasing-trends-kills-your-results/https://www.ppcmastery.com/newsletter/tpe-136-shiny-object-syndrome-in-ppc-why-chasing-trends-kills-your-results/Ever chased a hyped LinkedIn tactic that made zero impact? How to recognize PPC shiny objects and refocus on the fundamentals that actually move results.Tue, 15 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-134-best-of-the-ppc-edge-2025/https://www.ppcmastery.com/newsletter/tpe-134-best-of-the-ppc-edge-2025/The most popular PPC Edge issues from the first half of 2025 — bundled so you can catch up on what worked best for us and PPC Hub members.Sun, 13 Jul 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-120-lead-gen-case-study-250-conversions-60-cpa/https://www.ppcmastery.com/newsletter/tpe-120-lead-gen-case-study-250-conversions-60-cpa/How Bob restructured a broken Google Ads account into +250% conversions and -60% CPA in 6 simple steps — by going back to the fundamentals.Tue, 17 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-123-7-years-of-google-ads-experience-in-12-high-impact-lessons/https://www.ppcmastery.com/newsletter/tpe-123-7-years-of-google-ads-experience-in-12-high-impact-lessons/12 high-impact lessons distilled from Miles's 7 years in PPC — meant as shortcuts to skip the painful detours he had to take.Tue, 17 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-133-14-key-traits-of-elite-ppc-specialists/https://www.ppcmastery.com/newsletter/tpe-133-14-key-traits-of-elite-ppc-specialists/Watching 10,000+ Google Ads specialists, the top 1% don't just know more — they think and act differently. The 14 traits that separate Elite from average.Tue, 17 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-125-45-cpc-52-cpa-with-manual-bidding-branded-search/https://www.ppcmastery.com/newsletter/tpe-125-45-cpc-52-cpa-with-manual-bidding-branded-search/A quick-win Branded Search experiment: Manual CPC vs Target Impression Share. The result was -45% CPC and -52% CPA, with no other change.Mon, 16 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-132-2-overlooked-reasons-your-pmax-campaigns-fail/https://www.ppcmastery.com/newsletter/tpe-132-2-overlooked-reasons-your-pmax-campaigns-fail/After coaching 3,000+ PPCers in our Performance Max course, 2 overlooked reasons keep showing up — and almost nobody talks about them.Thu, 12 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-131-my-only-regret-in-ppc-wish-i-had-learned-this-sooner/https://www.ppcmastery.com/newsletter/tpe-131-my-only-regret-in-ppc-wish-i-had-learned-this-sooner/Miles's only career regret in PPC isn't a lost client or failed test — it's not learning landing pages sooner. Why this skill is the single highest-ROI lever you're missing.Sun, 01 Jun 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-130-urgent-ai-wake-up-call-for-ppc-experts/https://www.ppcmastery.com/newsletter/tpe-130-urgent-ai-wake-up-call-for-ppc-experts/Last year an AI storm was forecast. It's now arrived: agencies firing creatives, AI replacing whole workflows. The wake-up call PPCers can't afford to sleep through.Fri, 23 May 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-129-7-surprising-gml-observations/https://www.ppcmastery.com/newsletter/tpe-129-7-surprising-gml-observations/Google Marketing Live wasn't just about new features — it was a glimpse of where PPC is headed. 7 surprising observations on the industry's direction.Thu, 22 May 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-128-create-highly-converting-rsas-in-seconds-with-ai/https://www.ppcmastery.com/newsletter/tpe-128-create-highly-converting-rsas-in-seconds-with-ai/We stopped writing RSAs by hand. The free PPC Mastery Ad Copy Wizard CustomGPT turns offers into complete, diverse, high-converting RSAs in seconds.Thu, 15 May 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-126-how-to-win-in-the-modern-day-search-era/https://www.ppcmastery.com/newsletter/tpe-126-how-to-win-in-the-modern-day-search-era/SKAGs and hyper-granular structures don't work anymore. The 4-step framework for winning Search in the era of Smart Bidding and Broad Match.Wed, 30 Apr 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-127-forget-roas-7-metrics-to-track-instead/https://www.ppcmastery.com/newsletter/tpe-127-forget-roas-7-metrics-to-track-instead/ROAS without context tells you nothing. 7 metrics that actually reveal whether your Google Ads campaigns are profitable and scaling.Wed, 30 Apr 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-124-15-tips-to-boost-ctr/https://www.ppcmastery.com/newsletter/tpe-124-15-tips-to-boost-ctr/Google is blurring the line between headlines, descriptions, and sitelinks. 15 not-sexy-but-high-impact ad-copy tips to boost Search CTR in the new RSA reality.Fri, 21 Feb 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-121-tracking/https://www.ppcmastery.com/newsletter/tpe-121-tracking/Google Ads conversion tracking is more broken than ever. The 2025 framework to measure what your competitors can't — and lay the foundation for everything else.Thu, 23 Jan 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-122-the-2025-ppc-expert-tool-stack-20-free-paid-tools/https://www.ppcmastery.com/newsletter/tpe-122-the-2025-ppc-expert-tool-stack-20-free-paid-tools/20+ free and paid PPC tools we actually use to save time and boost client profits — curated by Bob and Miles for 2025.Wed, 22 Jan 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-119-long-term-ppc-success-look-beyond-google-ads/https://www.ppcmastery.com/newsletter/tpe-119-long-term-ppc-success-look-beyond-google-ads/How Bob's longest-standing client has stayed with him for 7+ years — by going far beyond the Google Ads platform. The case for becoming a true partner.Sat, 11 Jan 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-118-5-things-you-must-know-about-pmax-that-most-people-still-don-t/https://www.ppcmastery.com/newsletter/tpe-118-5-things-you-must-know-about-pmax-that-most-people-still-don-t/5 things every Google Ads specialist must know about Performance Max — they sound obvious, but most people are still getting them wrong.Mon, 06 Jan 2025 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-117-13-ppc-predictions-for-2025/https://www.ppcmastery.com/newsletter/tpe-117-13-ppc-predictions-for-2025/PPC moved faster than any industry in 2024 and won't slow down. 13 expert predictions — sourced from PPC Hub members — to prepare for in 2025.Tue, 17 Dec 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-115-q4-stress-in-ppc-here-s-how-to-manage-it/https://www.ppcmastery.com/newsletter/tpe-115-q4-stress-in-ppc-here-s-how-to-manage-it/Q4 is the most hectic stretch of the PPC year. 5 practical tips to manage stress, protect your energy, and avoid burning out before Cyber Monday.Thu, 07 Nov 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-116-5-tips-to-prevent-overspend-after-black-friday/https://www.ppcmastery.com/newsletter/tpe-116-5-tips-to-prevent-overspend-after-black-friday/Conversion rates plummet after Cyber Monday. 5 tips to manage your campaigns, bids, and budgets so the profits you earned don't quietly burn off.Thu, 07 Nov 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-70-5-steps-to-prevent-overspend-after-black-friday/https://www.ppcmastery.com/newsletter/tpe-70-5-steps-to-prevent-overspend-after-black-friday/Conversion rates crash after Cyber Monday. 5 steps to prevent the post-Black-Friday overspend that quietly burns the profits you just made.Wed, 06 Nov 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-111-new-shopping-pmax-updates-my-thoughts/https://www.ppcmastery.com/newsletter/tpe-111-new-shopping-pmax-updates-my-thoughts/Google quietly changed how Standard Shopping and Performance Max compete in the auction. What the new equal-priority rule means for your campaigns.Wed, 30 Oct 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-112-how-to-maximize-google-ads-results-in-q4/https://www.ppcmastery.com/newsletter/tpe-112-how-to-maximize-google-ads-results-in-q4/Q4 is where ecom accounts make 40-50% of yearly revenue. The advanced playbook from our PPC Hub Q4 workshops to break performance records this peak season.Wed, 30 Oct 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-109-6-google-ads-lessons-i-learned-on-our-podcast/https://www.ppcmastery.com/newsletter/tpe-109-6-google-ads-lessons-i-learned-on-our-podcast/6 high-impact Google Ads lessons distilled from PPC Mastery Podcast guests John Moran, Thomas Eccel, Adriaan Dekker, Mike Rhodes, and more.Mon, 30 Sep 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-108-exposing-why-search-doesn-t-spend-next-to-pmax/https://www.ppcmastery.com/newsletter/tpe-108-exposing-why-search-doesn-t-spend-next-to-pmax/If your Search campaigns barely spend next to Performance Max, one specific feature is likely to blame. How to identify and fix it before more budget gets eaten.Mon, 23 Sep 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-107-9-conversion-boosting-feed-optimization-hacks/https://www.ppcmastery.com/newsletter/tpe-107-9-conversion-boosting-feed-optimization-hacks/Most Google Ads specialists underinvest in feed work. 9 conversion-boosting feed optimization hacks beyond the usual title-and-description tips.Mon, 16 Sep 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-105-how-to-trademark-and-protect-your-brand-with-google-ads/https://www.ppcmastery.com/newsletter/tpe-105-how-to-trademark-and-protect-your-brand-with-google-ads/Tired of competitors using your brand in their ads? Submit your trademark to Google with this form and get their ads disapproved automatically.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-106-more-better-new-the-perfect-framework-to-scale-anything/https://www.ppcmastery.com/newsletter/tpe-106-more-better-new-the-perfect-framework-to-scale-anything/Want to scale a Google Ads account but don't know where to start? The More–Better–New framework gives you clarity on what to do — and in what order.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-104-10-pmax-segmentations-for-more-control-scalability/https://www.ppcmastery.com/newsletter/tpe-104-10-pmax-segmentations-for-more-control-scalability/How you segment Performance Max has a big impact on results. 10 advanced pMax campaign segmentations for more control and scalability — also work for Standard Shopping.Fri, 16 Aug 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-103-50-ppc-tasks-for-this-summer-2024-edition/https://www.ppcmastery.com/newsletter/tpe-103-50-ppc-tasks-for-this-summer-2024-edition/When clients slow down in summer, do the work you usually don't have time for. 50 PPC tasks across audit, hygiene, learning, testing, and more.Mon, 29 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-53-50-ppc-tasks-for-this-summer-1-2/https://www.ppcmastery.com/newsletter/tpe-53-50-ppc-tasks-for-this-summer-1-2/When clients slow down in summer, do the work you usually don't have time for. Part 1: 24 PPC tasks across audit, hygiene, and learning.Mon, 29 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-57-how-we-fixed-a-broken-pmax-campaign/https://www.ppcmastery.com/newsletter/tpe-57-how-we-fixed-a-broken-pmax-campaign/A case study on diagnosing and fixing a Performance Max campaign that stopped performing — plus 10 lessons to apply when yours inevitably breaks.Wed, 24 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-102-the-key-to-dominate-google-shopping-competitiveness/https://www.ppcmastery.com/newsletter/tpe-102-the-key-to-dominate-google-shopping-competitiveness/The Shopping battle is won outside of Google Ads. Why competitiveness — pricing, shipping, experience — is what separates winners from losers in Google Shopping.Mon, 22 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-46-advanced-pmax-campaign-structure-high-impact/https://www.ppcmastery.com/newsletter/tpe-46-advanced-pmax-campaign-structure-high-impact/An advanced feed-only Performance Max structure that increases spend on top performers and reduces it on the worst — for ecom and Standard Shopping.Mon, 22 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-101-3-ways-to-beat-your-competitors-with-customer-match/https://www.ppcmastery.com/newsletter/tpe-101-3-ways-to-beat-your-competitors-with-customer-match/Whoever has the most high-quality, relevant data, wins. 3 ways to integrate first-party data with Customer Match to lift Smart Bidding, targeting, and reporting.Sun, 14 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-100-29-lessons-about-growth-ppc-mindset-more/https://www.ppcmastery.com/newsletter/tpe-100-29-lessons-about-growth-ppc-mindset-more/29 lessons on growth, mindset, marketing, and the long PPC road, drawn from two years of writing The PPC Edge week after week.Mon, 08 Jul 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-99-branded-search-necessity-or-a-total-waste-of-money/https://www.ppcmastery.com/newsletter/tpe-99-branded-search-necessity-or-a-total-waste-of-money/Branded Search divides the PPC industry. A breakdown of when it's essential, when it's wasted spend, and how to decide for your own accounts.Sun, 30 Jun 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-54-50-ppc-tasks-for-this-summer-2-2/https://www.ppcmastery.com/newsletter/tpe-54-50-ppc-tasks-for-this-summer-2-2/Part 2 of the summer task list: 26 more PPC tasks across new tests, preparation, reporting, tools, sales, and more.Mon, 24 Jun 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-98-ai-ppc-real-use-cases-from-industry-experts/https://www.ppcmastery.com/newsletter/tpe-98-ai-ppc-real-use-cases-from-industry-experts/Real, working AI use-cases for Google Ads — distilled from a roundtable of the brightest PPC minds at The PPC Hub's first anniversary.Sun, 23 Jun 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-97-lead-gen-case-study-28k-mo-553k-mo-in-1-5-years-20x/https://www.ppcmastery.com/newsletter/tpe-97-lead-gen-case-study-28k-mo-553k-mo-in-1-5-years-20x/An in-depth case study from PPC Hub member Niklas Buschner: scaling a lead-gen client 20x from €28K to €553K monthly spend in 18 months.Mon, 10 Jun 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-96-why-google-ads-campaigns-fail-and-what-to-do-instead/https://www.ppcmastery.com/newsletter/tpe-96-why-google-ads-campaigns-fail-and-what-to-do-instead/77% of PPCers say driving Google Ads results has gotten harder. The 8 reasons campaigns fail — and the fundamentals framework that fixes each.Mon, 03 Jun 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-95-my-take-on-gml-2024/https://www.ppcmastery.com/newsletter/tpe-95-my-take-on-gml-2024/Google Marketing Live 2024 was wall-to-wall AI. A guided walk through the announcements that actually matter for working PPCers.Sun, 26 May 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-33-full-funnel-remarketing-strategy-for-more-control/https://www.ppcmastery.com/newsletter/tpe-33-full-funnel-remarketing-strategy-for-more-control/Performance Max remarketing gives you zero control. A full-funnel remarketing strategy with dedicated campaigns for better targeting, insights, and performance.Fri, 17 May 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-93-design-your-dream-life-with-life-audits/https://www.ppcmastery.com/newsletter/tpe-93-design-your-dream-life-with-life-audits/The 5-step framework Miles used to go from broke college graduate to a Top 50 PPC expert. Life Audits: design your dream life with intention.Mon, 13 May 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-92-you-can-t-trust-pmax-data-3-simple-steps-to-fix-it/https://www.ppcmastery.com/newsletter/tpe-92-you-can-t-trust-pmax-data-3-simple-steps-to-fix-it/Branded search inflates Performance Max conversions by 10–20%. The simple 3-step process to clean up your pMax data and scale with confidence.Sun, 05 May 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-91-5-pmax-scripts-for-more-control-and-insights/https://www.ppcmastery.com/newsletter/tpe-91-5-pmax-scripts-for-more-control-and-insights/Performance Max is a black box — until you start running scripts. 5 community-built pMax scripts for the control and insights Google won't give you.Tue, 30 Apr 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-90-the-google-ads-success-formula-how-20-of-actions-drive-80-of-results/https://www.ppcmastery.com/newsletter/tpe-90-the-google-ads-success-formula-how-20-of-actions-drive-80-of-results/Mastering the fundamentals is what separates winning accounts from struggling ones. The 20% of actions that drive 80% of Google Ads results.Wed, 17 Apr 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-89-how-to-stay-relevant-thrive-in-the-age-of-ai/https://www.ppcmastery.com/newsletter/tpe-89-how-to-stay-relevant-thrive-in-the-age-of-ai/Sam Altman says AI will take your job. The truth is more nuanced — and there's a clear way to stay relevant as a Google Ads specialist while it accelerates.Mon, 15 Apr 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-88-the-state-of-ppc-2024-report-top-8-outtakes/https://www.ppcmastery.com/newsletter/tpe-88-the-state-of-ppc-2024-report-top-8-outtakes/PPCsurvey.com just released the State of PPC 2024. The 8 most important outtakes from a survey of 1,135 specialists — and what to do about each.Sun, 07 Apr 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-87-how-to-a-b-test-ad-copy-with-responsive-search-ads/https://www.ppcmastery.com/newsletter/tpe-87-how-to-a-b-test-ad-copy-with-responsive-search-ads/A/B testing RSAs is nearly impossible — automation, limited insights, shared learnings. There's a hidden way to do it properly.Mon, 01 Apr 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-86-new-ga4-google-ads-tracking-updates/https://www.ppcmastery.com/newsletter/tpe-86-new-ga4-google-ads-tracking-updates/Google says it's streamlining GA4 and Google Ads conversion data. After studying the announcement, we think it might just be a rename — here's our take.Fri, 22 Mar 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-85-reduce-wasted-ad-spend-and-decrease-cpcs-1-simple-tactic/https://www.ppcmastery.com/newsletter/tpe-85-reduce-wasted-ad-spend-and-decrease-cpcs-1-simple-tactic/Seeing CPCs balloon? An advanced tactic hidden deep in the Google Ads UI to cap them and stop wasted spend in its tracks.Mon, 18 Mar 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-84-new-insights-from-google-think-2024/https://www.ppcmastery.com/newsletter/tpe-84-new-insights-from-google-think-2024/Bob attended Google Think 2024. The keynotes that mattered: AI in PPC, what really drives purchase decisions, and new pMax product updates.Mon, 11 Mar 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-29-new-pmax-insights-updated-script/https://www.ppcmastery.com/newsletter/tpe-29-new-pmax-insights-updated-script/An updated script that unlocks Performance Max spend visibility — see exactly how budget splits across Shopping, Search, Video, and Display.Wed, 14 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-41-8-high-impact-google-ads-scripts-more-control-insights-conversions/https://www.ppcmastery.com/newsletter/tpe-41-8-high-impact-google-ads-scripts-more-control-insights-conversions/8 high-impact Google Ads scripts (plus a stack of additional resources) for more control, deeper insights, and more conversions.Wed, 14 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-81-unlock-pmax-insights-updated-script/https://www.ppcmastery.com/newsletter/tpe-81-unlock-pmax-insights-updated-script/Mike Rhodes built the best tool for working inside the Performance Max black box. The fully updated script and how to use it.Tue, 13 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-82-how-switching-to-mer-saved-my-client-from-bankruptcy/https://www.ppcmastery.com/newsletter/tpe-82-how-switching-to-mer-saved-my-client-from-bankruptcy/How Miles helped a near-bankrupt client become profitable again by switching their lead metric from ROAS to Marketing Efficiency Ratio (MER).Tue, 13 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-83-updated-pmax-script-for-advanced-campaign-segmentation/https://www.ppcmastery.com/newsletter/tpe-83-updated-pmax-script-for-advanced-campaign-segmentation/An updated version of the Flowboost Labelizer — analyze product performance and segment campaigns automatically. Essential for any pMax or Shopping account.Tue, 13 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-80-howto-increase-aov-by-13-without-increasing-ad-spend/https://www.ppcmastery.com/newsletter/tpe-80-howto-increase-aov-by-13-without-increasing-ad-spend/A simple upsell strategy that lifted average order value by 13% — same ad spend, more revenue. Step-by-step implementation included.Mon, 12 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-79-google-ads-conversion-tracking-best-practices-2024-update/https://www.ppcmastery.com/newsletter/tpe-79-google-ads-conversion-tracking-best-practices-2024-update/The 2024 Google Ads conversion-tracking blueprint: stay measurable in a world of ad blockers, cookie loss, and consent gaps.Mon, 05 Feb 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-78-how-to-set-up-consent-mode-v2-step-by-step-guide/https://www.ppcmastery.com/newsletter/tpe-78-how-to-set-up-consent-mode-v2-step-by-step-guide/A free step-by-step guide to implementing Google Consent Mode V2 with Google Tag Manager — before the EEA deadline hits.Mon, 29 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-39-new-pmax-script-for-product-performance-and-segmentation/https://www.ppcmastery.com/newsletter/tpe-39-new-pmax-script-for-product-performance-and-segmentation/A new community-built Performance Max script that analyzes product performance and creates labels for advanced campaign segmentation.Tue, 23 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-77-advanced-pmax-for-lead-gen-the-fire-ice-structure/https://www.ppcmastery.com/newsletter/tpe-77-advanced-pmax-for-lead-gen-the-fire-ice-structure/An advanced Performance Max framework for Lead Gen accounts. The Fire & Ice Structure: control on one side, scale on the other.Tue, 16 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-76-how-to-exclude-anything-from-pmax/https://www.ppcmastery.com/newsletter/tpe-76-how-to-exclude-anything-from-pmax/A relatively unknown method to exclude any keyword, topic, or placement from Performance Max — and finally claw back some control.Mon, 15 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-75-your-conversion-tracking-will-break-now-what/https://www.ppcmastery.com/newsletter/tpe-75-your-conversion-tracking-will-break-now-what/Third-party cookies are dying and Consent Mode V2 is becoming mandatory. 3 steps to keep your conversion tracking alive while competitors fall behind.Thu, 04 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-74-29-books-to-become-a-world-class-marketer/https://www.ppcmastery.com/newsletter/tpe-74-29-books-to-become-a-world-class-marketer/29 personal-development, business, and marketing books that shaped how Miles thinks, sells, and operates as a Google Ads specialist.Mon, 01 Jan 2024 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-73-best-of-the-ppc-edge-2023-goals-for-2024/https://www.ppcmastery.com/newsletter/tpe-73-best-of-the-ppc-edge-2023-goals-for-2024/A look back at the most-read PPC Edge issues of 2023, plus what to expect from us in 2024.Mon, 18 Dec 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-72-5-ppc-trends-to-prepare-for-in-2024/https://www.ppcmastery.com/newsletter/tpe-72-5-ppc-trends-to-prepare-for-in-2024/PPC moved faster than any industry in 2023, and it won't slow down. 5 trends — sourced from PPC Hub members — to give you an edge in 2024.Fri, 08 Dec 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-71-boost-ctr-and-cvr-with-gmc-promotions/https://www.ppcmastery.com/newsletter/tpe-71-boost-ctr-and-cvr-with-gmc-promotions/Stand out from competitors and boost Shopping CTR and CVR with one Google Merchant Center feature — set up in less than 5 minutes.Sun, 03 Dec 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-21-31-roas-with-open-targeting-youtube-display/https://www.ppcmastery.com/newsletter/tpe-21-31-roas-with-open-targeting-youtube-display/An advanced strategy for YouTube and Display: drop audience targeting entirely and let Google figure it out. We saw +31% ROAS — here's how to test it safely.Mon, 20 Nov 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-67-3-irresistible-black-friday-offers-to-maximize-profit/https://www.ppcmastery.com/newsletter/tpe-67-3-irresistible-black-friday-offers-to-maximize-profit/Great Black Friday results don't come from the campaigns — they come from the offer. 3 irresistible offer structures to maximize Black Friday profit.Sun, 19 Nov 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-69-5-ways-to-manage-stress-around-black-friday/https://www.ppcmastery.com/newsletter/tpe-69-5-ways-to-manage-stress-around-black-friday/Black Friday week breaks records — and people. 5 practical tips to manage stress, sleep, and energy during the busiest week of the year.Sun, 19 Nov 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-68-11-most-common-google-ads-mistakes-and-what-to-do-instead/https://www.ppcmastery.com/newsletter/tpe-68-11-most-common-google-ads-mistakes-and-what-to-do-instead/After spending €50M+ across 100+ accounts since 2018, the same 11 mistakes keep showing up. Avoid them to go from average to great.Mon, 13 Nov 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-66-search-themes-for-pmax-guide-and-best-practices/https://www.ppcmastery.com/newsletter/tpe-66-search-themes-for-pmax-guide-and-best-practices/Search Themes look like long-awaited Performance Max control — but they could quietly hurt your campaigns if you don't know how to use them. A guide and best practices.Mon, 30 Oct 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-65-google-ads-tools-to-save-time-and-increase-profits/https://www.ppcmastery.com/newsletter/tpe-65-google-ads-tools-to-save-time-and-increase-profits/The tools Bob and Miles actually use to save time and increase client profits — plus a curated database of hundreds of others.Tue, 24 Oct 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-64-70-custom-columns-to-improve-workflow/https://www.ppcmastery.com/newsletter/tpe-64-70-custom-columns-to-improve-workflow/A library of 70+ custom Google Ads columns co-built with PPC Hub members — to save time, surface new insights, and tighten your daily workflow.Tue, 17 Oct 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-62-7-steps-to-crush-it-in-q4-case-study/https://www.ppcmastery.com/newsletter/tpe-62-7-steps-to-crush-it-in-q4-case-study/40-50% of yearly revenue happens in Q4. The 7-step Q4 prep process Miles uses to maximize peak-season performance — backed by client data.Mon, 02 Oct 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-63-5-advanced-tracking-techniques/https://www.ppcmastery.com/newsletter/tpe-63-5-advanced-tracking-techniques/5 advanced Google Ads tracking techniques to fight ad blockers, cookie loss, and consent gaps — and unlock insights your competitors don't have.Mon, 02 Oct 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-61-how-5-failed-side-hustles-made-me-a-better-ppc-expert/https://www.ppcmastery.com/newsletter/tpe-61-how-5-failed-side-hustles-made-me-a-better-ppc-expert/Five failed side hustles, one PPC Mastery. The skills Miles built outside of agency work that made him a sharper Google Ads Specialist.Mon, 25 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-60-how-i-retain-clients-for-years/https://www.ppcmastery.com/newsletter/tpe-60-how-i-retain-clients-for-years/The 3 pillars Miles uses to keep clients happy and engaged year after year — including the longest one over 3 years strong.Mon, 18 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-59-12-hidden-insights-in-gmc/https://www.ppcmastery.com/newsletter/tpe-59-12-hidden-insights-in-gmc/Google Merchant Center is full of underused features. Unlock 12 hidden insights to optimize your Shopping campaigns and outperform competitors.Mon, 11 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-55-urgent-pmax-news-end-of-feed-only/https://www.ppcmastery.com/newsletter/tpe-55-urgent-pmax-news-end-of-feed-only/Google quietly announced an update that could end feed-only Performance Max as we know it. What's changing and 6 steps to prepare.Sun, 03 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-56-pmax-search-terms-script/https://www.ppcmastery.com/newsletter/tpe-56-pmax-search-terms-script/A new script that finally exports every search term category from your Performance Max campaigns into a clean spreadsheet.Sun, 03 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-58-the-10-commandments-for-success-with-google-ads/https://www.ppcmastery.com/newsletter/tpe-58-the-10-commandments-for-success-with-google-ads/Most PPCers chase fancy strategies before mastering the basics. Our 10 commandments for the rock-solid Google Ads foundation that everything else stacks on.Sun, 03 Sep 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-38-why-and-how-to-track-profit-in-google-ads/https://www.ppcmastery.com/newsletter/tpe-38-why-and-how-to-track-profit-in-google-ads/ROAS doesn't tell you anything about profitability. An advanced tracking technique to optimize Google Ads against actual profit — not just revenue.Mon, 07 Aug 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-50-measurement-maturity-model-tracking-best-practices/https://www.ppcmastery.com/newsletter/tpe-50-measurement-maturity-model-tracking-best-practices/Google Ads tracking is a mess: ad blockers, cookie loss, consent gaps. The Measurement Maturity Model: best practices to give your campaigns the data edge.Mon, 07 Aug 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-52-best-of-the-ppc-edge/https://www.ppcmastery.com/newsletter/tpe-52-best-of-the-ppc-edge/The most popular PPC Edge issues from year one — a year that took us from zero subscribers to 11K+ readers and a 6,500-member Discord.Tue, 18 Jul 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-51-how-i-got-my-first-client-freelance/https://www.ppcmastery.com/newsletter/tpe-51-how-i-got-my-first-client-freelance/How Miles landed his first freelance client while still working full-time at an agency — using an unconventional strategy almost nobody was doing.Mon, 17 Jul 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax/https://www.ppcmastery.com/newsletter/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax/A new Performance Max feature lets you finally exclude branded search — making your conversion data trustworthy again. Here's how to set it up.Mon, 03 Jul 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-47-12-new-pmax-updates/https://www.ppcmastery.com/newsletter/tpe-47-12-new-pmax-updates/We watched the 2.5-hour Performance Max Conference so you don't have to. The 12 most important updates and our take on each — in under 5 minutes.Sun, 18 Jun 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-48-similar-audiences-are-going-away-now-what/https://www.ppcmastery.com/newsletter/tpe-48-similar-audiences-are-going-away-now-what/Google is killing Similar Audiences on August 1, 2023. What it means for your campaigns and how to prepare before the cutover.Sun, 18 Jun 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-45-the-ultimate-guide-to-automatically-applied-recommendations/https://www.ppcmastery.com/newsletter/tpe-45-the-ultimate-guide-to-automatically-applied-recommendations/AARs give every Google Ads specialist anxiety. A full breakdown of all 23 recommendations: which ones to always, sometimes, and never use.Fri, 02 Jun 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-44-7-exciting-google-ads-updates/https://www.ppcmastery.com/newsletter/tpe-44-7-exciting-google-ads-updates/AI is going to change Google Ads forever. 7 updates from Google Marketing Live we're most excited to test in our accounts.Wed, 24 May 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-43-write-converting-rsas-with-chatgpt/https://www.ppcmastery.com/newsletter/tpe-43-write-converting-rsas-with-chatgpt/Generate endless headlines, descriptions, and angles for Responsive Search Ads in seconds — with the ChatGPT prompts and use cases that actually work.Tue, 16 May 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-42-how-to-become-and-stay-great-at-google-ads/https://www.ppcmastery.com/newsletter/tpe-42-how-to-become-and-stay-great-at-google-ads/The 5 phases on the path from beginner to senior PPC specialist — based on Miles's own journey to mastery.Mon, 15 May 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-40-how-to-create-winning-video-ads-without-a-big-budget/https://www.ppcmastery.com/newsletter/tpe-40-how-to-create-winning-video-ads-without-a-big-budget/Stop investing in expensive video ads before you know what works. The Rapid Ad Creation Loop: find winning ads with small tests first.Fri, 14 Apr 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-37-new-pmax-strategy-for-upper-funnel-prospecting/https://www.ppcmastery.com/newsletter/tpe-37-new-pmax-strategy-for-upper-funnel-prospecting/Use Performance Max to find new customers on YouTube, Display, and Discovery — and use the insights to fuel your dedicated upper-funnel campaigns.Tue, 11 Apr 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-35-how-to-get-20-discount-on-shopping-ads/https://www.ppcmastery.com/newsletter/tpe-35-how-to-get-20-discount-on-shopping-ads/European advertisers can save 20% on every Google Shopping click with CSS partners. A quick guide that also applies to Performance Max.Tue, 21 Mar 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-36-7-tips-to-prevent-burnout-in-ppc/https://www.ppcmastery.com/newsletter/tpe-36-7-tips-to-prevent-burnout-in-ppc/Great results are meaningless if you burn out. 7 tips from Miles to manage stress and protect your mental health as a Google Ads Specialist.Tue, 21 Mar 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-34-how-to-audit-google-ads-accounts-updated/https://www.ppcmastery.com/newsletter/tpe-34-how-to-audit-google-ads-accounts-updated/Updated 3-step templatized auditing process for Google Ads — including the most common audit errors and how to avoid them.Wed, 15 Mar 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-32-how-to-optimize-quality-score-in-2023/https://www.ppcmastery.com/newsletter/tpe-32-how-to-optimize-quality-score-in-2023/Concrete tips to optimize Quality Score — one of the oldest and still most important levers to improve Google Ads efficiency in 2023.Mon, 06 Mar 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-31-6-new-pmax-updates-and-what-they-mean/https://www.ppcmastery.com/newsletter/tpe-31-6-new-pmax-updates-and-what-they-mean/Google announced new Performance Max updates — and for once they're actually good. Here's what's changing and what it means for your performance.Mon, 27 Feb 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-30-simple-framework-for-better-pmax-videos/https://www.ppcmastery.com/newsletter/tpe-30-simple-framework-for-better-pmax-videos/Most advertisers throw random clips at Performance Max and hope for the best. A simple framework for producing video assets that actually drive results.Fri, 17 Feb 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-28-write-video-ad-scripts-with-chatgpt/https://www.ppcmastery.com/newsletter/tpe-28-write-video-ad-scripts-with-chatgpt/Save hours and money: 3 free prompt templates that turn ChatGPT into a video ad scriptwriter for YouTube and Performance Max campaigns.Mon, 06 Feb 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-27-25-google-ads-tips-for-ecom-dtc/https://www.ppcmastery.com/newsletter/tpe-27-25-google-ads-tips-for-ecom-dtc/25 inspirational and thought-provoking Google Ads tips for e-commerce DTC brands — best practices and ponderings from a €50M+ practitioner.Mon, 30 Jan 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-26-3-reasons-to-exclude-brand-from-pmax/https://www.ppcmastery.com/newsletter/tpe-26-3-reasons-to-exclude-brand-from-pmax/Performance Max conversion data is inflated by branded search. Three concrete reasons to exclude brand from pMax — and what happens when you do.Mon, 23 Jan 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-20-take-back-control-with-secret-pmax-insights/https://www.ppcmastery.com/newsletter/tpe-20-take-back-control-with-secret-pmax-insights/Performance Max hides where your budget actually goes. A little-known hack to unlock spend visibility across Search, Shopping, YouTube, and Display.Thu, 12 Jan 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-24-how-we-ethically-stole-63-579-92-of-revenue-from-competitors/https://www.ppcmastery.com/newsletter/tpe-24-how-we-ethically-stole-63-579-92-of-revenue-from-competitors/Step-by-step guide to ethically hijacking competitor traffic with custom audiences — €63K+ in revenue stolen between Black Friday and Christmas.Wed, 04 Jan 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-25-fix-bad-lead-quality-with-offline-conversion-tracking-oct/https://www.ppcmastery.com/newsletter/tpe-25-fix-bad-lead-quality-with-offline-conversion-tracking-oct/Bad lead quality kills lead-gen ROI. How and when to use Offline Conversion Tracking to fix it and lower your true Customer Acquisition Cost.Wed, 04 Jan 2023 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-23-free-resources-to-kickstart-2023/https://www.ppcmastery.com/newsletter/tpe-23-free-resources-to-kickstart-2023/The most popular PPC Edge issues and free Google Ads resources of 2022, bundled to help you kickstart 2023.Mon, 26 Dec 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-22-reduce-wasted-ad-spend-with-portfolio-bid-strategies/https://www.ppcmastery.com/newsletter/tpe-22-reduce-wasted-ad-spend-with-portfolio-bid-strategies/A little-known tactic hidden deep in the Google Ads UI to limit overspend: portfolio bid strategies with max CPC bid limits.Fri, 16 Dec 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-19-pmax-7-advanced-learnings-since-july/https://www.ppcmastery.com/newsletter/tpe-19-pmax-7-advanced-learnings-since-july/After spending €1.5M+ on Performance Max, here are 7 advanced learnings nobody else is talking about — including why pMax is awesome and trash at the same time.Mon, 28 Nov 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-18-find-your-sweet-spot-and-maximize-net-profits-step-by-step-guide/https://www.ppcmastery.com/newsletter/tpe-18-find-your-sweet-spot-and-maximize-net-profits-step-by-step-guide/Most advertisers use ROAS targets that don't actually maximize profit. A step-by-step guide to calculating your POAS optimum — the sweet spot for net profit.Mon, 21 Nov 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-17-maximize-profit-with-seasonality-bid-adjustments/https://www.ppcmastery.com/newsletter/tpe-17-maximize-profit-with-seasonality-bid-adjustments/Maximize revenue on peak days and prevent overspend afterwards using Seasonality Bid Adjustments — a step-by-step guide for Black Friday and Christmas.Mon, 14 Nov 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-16-better-rsas-with-3-high-impact-test-ideas/https://www.ppcmastery.com/newsletter/tpe-16-better-rsas-with-3-high-impact-test-ideas/RSAs are now the only Search ad type — and most advertisers waste their potential. New metrics and 3 high-impact tests to improve performance.Mon, 07 Nov 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-15-100-tips-to-dominate-google-ads/https://www.ppcmastery.com/newsletter/tpe-15-100-tips-to-dominate-google-ads/100 quick Google Ads optimization tips, organized by topic, for when you need a fast burst of inspiration to improve performance.Mon, 31 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-14-fix-untrustworthy-pmax-data-with-branded-standard-shopping/https://www.ppcmastery.com/newsletter/tpe-14-fix-untrustworthy-pmax-data-with-branded-standard-shopping/10-20% of your Performance Max conversions are inflated brand traffic. Fix it with a dedicated Branded Standard Shopping campaign.Sun, 23 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-13-3-ways-to-thrive-in-the-age-of-automation/https://www.ppcmastery.com/newsletter/tpe-13-3-ways-to-thrive-in-the-age-of-automation/Google is automating everything. Here's what to do now to beat your competitors in the long-term — even with less control over campaigns.Wed, 19 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-7-audience-signal-best-practices-for-performance-max/https://www.ppcmastery.com/newsletter/tpe-7-audience-signal-best-practices-for-performance-max/Most advertisers misunderstand how audience signals actually work in Performance Max. Apply these best practices to drive better results.Wed, 19 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-12-how-to-audit-google-ads-accounts/https://www.ppcmastery.com/newsletter/tpe-12-how-to-audit-google-ads-accounts/Most people audit Google Ads accounts the wrong way. Use this 3-step templatized auditing process for faster, more profitable audits clients love.Sun, 09 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-11-new-search-trends/https://www.ppcmastery.com/newsletter/tpe-11-new-search-trends/Google announced major Search updates and nobody's talking about the Google Ads impact. A deep dive into what's changing and how to prepare.Wed, 05 Oct 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-10-how-to-prepare-google-ads-for-the-holiday-season/https://www.ppcmastery.com/newsletter/tpe-10-how-to-prepare-google-ads-for-the-holiday-season/26% of US shoppers start their holiday shopping early. Get your Google Ads campaigns ready for the season with these actionable preparations.Mon, 26 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-9-the-simple-3-step-process-to-add-negatives-to-pmax/https://www.ppcmastery.com/newsletter/tpe-9-the-simple-3-step-process-to-add-negatives-to-pmax/You can add negative keywords to Performance Max without asking your Google rep. Here's the simple 3-step process to take back control.Mon, 19 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-1-master-performance-max-now-to-drive-maximum-growth/https://www.ppcmastery.com/newsletter/tpe-1-master-performance-max-now-to-drive-maximum-growth/Performance Max is here to stay — master it now to drive maximum growth for your e-commerce campaigns and stay ahead of competitors who are still figuring it out.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-2-the-future-of-google-ads-trends-pmax-asset-optimization/https://www.ppcmastery.com/newsletter/tpe-2-the-future-of-google-ads-trends-pmax-asset-optimization/The most important learnings from Adchieve Summer School: emerging Google Ads trends and how to optimize Performance Max asset groups for better results.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-3-7-tips-to-get-better-results-with-performance-max/https://www.ppcmastery.com/newsletter/tpe-3-7-tips-to-get-better-results-with-performance-max/PMax is easy to set up and hard to optimize. Use these 7 tips to drive better results from your Performance Max campaigns.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-4-top-3-google-ads-news-week-28/https://www.ppcmastery.com/newsletter/tpe-4-top-3-google-ads-news-week-28/The 3 most important Google Ads news items of the week, distilled so you don't have to spend hours hunting for the latest insights.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-5-pmax-migration-initial-results-learnings/https://www.ppcmastery.com/newsletter/tpe-5-pmax-migration-initial-results-learnings/Real data and learnings from migrating from Smart Shopping to Performance Max — what worked, what didn't, and why you should migrate before Google does it for you.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-6-how-to-create-a-winning-pmax-campaign-structure-for-ecommerce-clients/https://www.ppcmastery.com/newsletter/tpe-6-how-to-create-a-winning-pmax-campaign-structure-for-ecommerce-clients/Your campaign structure can make or break Performance Max. A framework for building winning pMax campaign structures for e-commerce accounts.Mon, 12 Sep 2022 00:00:00 GMThttps://www.ppcmastery.com/newsletter/tpe-8-get-more-conversions-with-these-tracking-best-practices/https://www.ppcmastery.com/newsletter/tpe-8-get-more-conversions-with-these-tracking-best-practices/Increase conversions by 6-20% with a few small adjustments to your tracking setup — no campaign changes required.Mon, 12 Sep 2022 00:00:00 GMT