# PPC Mastery

> Google Ads education and community for experienced specialists: 2,000+ students, rated 4.9/5. Co-founded by Bob Meijer (3x Top 50 Most Influential PPC Expert, 2024-2026) and Miles McNair.

## Core

- [The PPC Hub](https://www.ppcmastery.com/hub): €1,499/yr community + training for in-house, agency, and freelance Google Ads specialists. 9 advanced courses, 4 T-shaped specialist paths, weekly live workshops with Bob & Miles. Rated 4.9/5 by 2,000+ members.
- [PPC OS](https://www.ppcmastery.com/ppcos): AI-powered operating system for Google Ads. AI agents audit accounts and surface fixes, built on PPC Mastery frameworks and SOPs. Single €1,499, Team €2,999; includes PPC Hub access.
- [The PPC Edge Newsletter](https://www.ppcmastery.com/newsletter): Weekly Monday deep-dives on Google Ads strategy. Read by 20,000+ specialists.
- [Contact](https://www.ppcmastery.com/contact)

## Machine-readable pages

- [hub.md](https://www.ppcmastery.com/hub.md): markdown version of /hub for AI agents and crawlers
- [ppcos.md](https://www.ppcmastery.com/ppcos.md): markdown version of /ppcos for AI agents and crawlers
- [RSS feed](https://www.ppcmastery.com/rss.xml): full newsletter archive as RSS

## Recent newsletter editions

- [TPE #152: From struggling freelancer to 40+ clients in <6 months with AI](https://www.ppcmastery.com/newsletter/tpe-152-from-struggling-freelancer-to-40-clients-in-6-months) — 2026-09-09. Louis Bogdan went from struggling freelancer to 40+ clients in under six months. His story: build deep expertise first, then layer AI agents and PPC OS on top. Plus the outreach method he leaked live, and 5 ideas worth stealing from his journey.
- [TPE #151: where AI falls short for Google Ads (and how to fix it)](https://www.ppcmastery.com/newsletter/tpe-151-where-ai-falls-short-for-google-ads) — 2026-08-24. Without a custom knowledge base, AI is averaging every opinion ever published about Google Ads. Here's an inside look at the AI-first knowledge base powering PPC OS — and how to build your own.
- [TPE #150: why I told a hot lead to not run Google Ads (yet)](https://www.ppcmastery.com/newsletter/tpe-150-not-ready-for-google-ads) — 2026-07-20. Google Ads captures demand that already exists. When your product is a new type of thing inside an established category, the searches are there but the conversion rate isn't — and better campaigns won't fix that.
- [TPE #149: Real insights from an AI-powered audit (the honest truth)](https://www.ppcmastery.com/newsletter/tpe-149-real-ai-account-audit) — 2026-07-13. Everyone's posting 90-second AI audits. I ran a real one on a live client account over two days — what it took, what it found, and where the AI broke.
- [TPE #148: The LTV Flywheel](https://www.ppcmastery.com/newsletter/tpe-148-the-ltv-flywheel) — 2026-07-06. The most underrated metric in Google Ads. Raise what a customer is worth and everything about acquisition changes — how hard you can bid, which auctions you win, and how big you can scale.
- [TPE #147: The Bottom-Up Funnel: how to scale predictably and reliably](https://www.ppcmastery.com/newsletter/tpe-147-bottom-up-funnel) — 2026-06-22. The complete framework for building Google Ads accounts the reliable way. Flip the traditional funnel and max out the bottom first before you do anything else.
- [TPE #146: How to win in the Agentic Era](https://www.ppcmastery.com/newsletter/tpe-146-how-to-win-in-the-agentic-era) — 2026-06-08. Google Ads has entered the Agentic Era — AI agents that do real work, not just chat. Here's how to win: a new mindset, skillset, and tool stack, why your custom operating system is the real edge, and two PPC Hub specialists already thriving.
- [TPE #145: Why bid adjustments are dead and what to do instead](https://www.ppcmastery.com/newsletter/tpe-145-why-bid-adjustments-are-dead-and-what-to-do-instead) — 2026-05-04. Most bid adjustments are ignored under Target CPA, Target ROAS, and Maximize Conversions. Here's the full map of what still works and what to use instead.
- [TPE #144: Growth vs. Efficiency: why you can’t maximize both (and how to choose)](https://www.ppcmastery.com/newsletter/tpe-144-growth-vs-efficiency-why-you-can-t-maximize-both-and-how-to-choose) — 2026-03-03. Clients want to double revenue and halve costs in the same year. Why you can't maximize growth and efficiency at the same time — and how to choose between them.
- [TPE #143: Optimizers vs Maximizers: Why Some Specialists 10x Results While Others Chase 10% Gains](https://www.ppcmastery.com/newsletter/tpe-143-optimizers-vs-maximizers-why-some-specialists-10x-results-while-others-chase-10-gains) — 2026-02-09. Inspired by Alex Hormozi: why two specialists with the same tools and platforms drive wildly different results. Optimizers vs Maximizers — and how to become the latter.
- [TPE #142: The Profit-to-Acquisition Ratio: how to set realistic targets when stakeholders have unrealistic expectations](https://www.ppcmastery.com/newsletter/tpe-142-the-profit-to-acquisition-ratio-how-to-set-realistic-targets-when-stakeholders-have-unrealistic-expectations) — 2026-01-22. How to set realistic targets when stakeholders have unrealistic expectations.
- [TPE #141: Unit Economics: the overlooked reason even ‘perfectly optimized’ Google Ads campaigns fail](https://www.ppcmastery.com/newsletter/tpe-141-unit-economics-the-overlooked-reason-even-perfectly-optimized-google-ads-campaigns-fail) — 2026-01-18. Often, the real reason Google Ads campaigns fail has nothing to do with the campaigns at all. Let's look at the overlooked reason that's preventing you from scaling (and how to fix it).
- [TPE #140: Should you remove exclusion lists? (Real test results)](https://www.ppcmastery.com/newsletter/tpe-140-should-you-remove-exclusions-lists-real-test-results) — 2025-10-26. Some experts argue mature exclusion lists strangle Smart Bidding. Real test results from Bob's account on what actually happens when you remove them — and when you should.
- [TPE #139: The Black Friday Toolkit](https://www.ppcmastery.com/newsletter/tpe-139-the-black-friday-toolkit) — 2025-10-20. Get ready to smash all Q4 performance records with these handy resources.
- [TPE #138: the latest PPC news you might’ve missed](https://www.ppcmastery.com/newsletter/tpe-138-the-latest-ppc-news-you-might-ve-missed) — 2025-08-15. The most important PPC news from the past few weeks, distilled so you stay informed without browsing the entire web.

## About Bob Meijer

- 3x Top 50 Most Influential PPC Expert, 2024-2026
- Co-founder, PPC Mastery
- Co-founder, The PPC Summit (annual conference, Lisbon 2026: https://theppcsummit.com)
- Based in the Achterhoek, Netherlands
- LinkedIn: https://www.linkedin.com/in/bobmeijer