PPC Mastery

Learn how to make Pay-Per-Click Marketing make You Money!

About PPCMastery

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Hi! I'm Joel Thomas, founder of PPCMAstery. I've been programming computers since 1981, building websites since 1993 and mastering pay-per-click advertising since 2001.

Pay per click advertising was rather one-dimensional in the early days when Overture was the only game in town. But once Google entered the PPC arena, everything changed. Google introduced the auction method of PPC bidding with Adwords. After online marketers figured out the power of Adwords, the whole internet marketing landscape changed. With $5, you can start up an Adwords account and get targetted traffic to your website within 15 minutes. If you know what you are doing, PPC marketing can launch your online business into the stratosphere. If you don't know what you are doing, PPC advertsing can suck all of your cash reserves right out of your bank account and leave you high and dry.

The PPC rules are constatnly changing and it is hard for anyone to keep up with the changes, especially when you are running a small or home-based business. Fortunatly for you, pay-per-click advertising is my passion, so I love to keep up with all the ins and outs, nuances and "slaps" that PPC Marketing throws at us.

I decided to open PPCMastery as a way to teach basic and advance PPC marketing skills to those who are willing to put in the time and learn. It can also be a way for you to outsource your PPC advertising tasks to someone who knows what they are doing and will give you a great return on your PPC advertising investment dollars.

I am not a Guru

I am not an internet marketing guru. There are many who are viewed as such, very few who really are. What I am is a successful internet marketer who pays attention to industry news, tries out new techniques and technologies, tests and measures results, and then draws conclusions from those results. My methods are not always original, but neither are they obvious or commonly done. There aren't really any PPC "secrets" out there - just stuff you don't know or haven't tried. I've tried most and can steer you clear of the mistakes I've made and guide you along the path that has brought me success (and yes, even riches) in PPC marketing. That doesn't mean you can't do things differently. THere are usually more ways to succeed than just one. I will share with you what I know, but it's up to you to actually get out there and do it. But part of the learning process is to try new things out yourself. Don't be afraind to do that. It's how I developed a lot of my skills and also how I stumbled across some really neat tricks that can really increase the profitability of your PPC campaigns.

I am not a guru, but I do consider myself a master. A master of PPC and of internet marketing in general. I'd love to share my knowledge with you and help you become successful in your online endeavors.